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SOFTSWISS Brings Engineering for Success to SiGMA Americas

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SOFTSWISS, an international technology company providing software solutions for iGaming, announces its participation in SiGMA Americas – one of the largest and most influential industry events in the Western Hemisphere. The event will be held in São Paulo, Brazil, from 7 to 10 April.

Participation in the expo highlights SOFTSWISS’ expansion in the Latin American iGaming market. The company recently secured certification in both Brazil and Peru for the SOFTSWISS Game Aggregator and obtained Brazilian certification for its Jackpot Aggregator. The company has also strengthened its ties in the region through a partnership with rising motorsport talent Eduardo Barrichello for the 2025 FIA World Endurance Championship (WEC).

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, will join the team working at the company’s Stand M85. He will also make a special appearance as a keynote speaker at the SiGMA Conference, sharing unique industry insights and perspectives from his legendary racing experience.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, comments: “Latin America is a continent of unlimited energy, passion, and creativity. The rapid growth of the iGaming industry reflects this perfectly. I’m eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS’ drive for technology and excellence will contribute to shaping the future of this market.”

SOFTSWISS heads to SiGMA Americas with its new ‘Engineered for Success’ campaign, inspired by Formula 1. The creative concept reveals the company as a technology partner that creates high-performing software solutions, where every detail is as precisely engineered as in an F1 car.

Olga Resiga, Chief Business Development Officer at SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key gathering place for our industry leaders on this continent. Our team is looking forward to meeting partners and prospective clients and building a thriving business in Latin America together. We can’t wait to reveal more of our technologies and our vision for the future of this market.”

SOFTSWISS invites all attendees to book a meeting at Stand M85 to explore how its technology-driven solutions can help operators engineer successful iGaming projects.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post SOFTSWISS Brings Engineering for Success to SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.

International Game Technology PLC

IGT and Red Earth Casino Sign Multi-Year Casino Management Systems Agreement

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International Game Technology PLC announced that it recently signed a multi-year systems agreement with Red Earth Casino in Thermal, Calif. to displace a competing casino management system (CMS) with the award-winning IGT ADVANTAGE CMS. In addition to deploying IGT ADVANTAGE, Red Earth Casino will complete a full-floor systems-hardware upgrade with advanced AVENTO capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules, and utilize M5, the Company’s content management platform that enhances the player experience.

“The Red Earth Casino team is incredibly excited to partner with IGT to modernize our gaming floor and player loyalty program via the IGT ADVANTAGE casino management system. The versatility of IGT ADVANTAGE and the power of M5 technology equip Red Earth Casino to deliver a deeply personalized player experience while scaling seamlessly for future growth. This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand, and lead in the next era of tribal gaming,” said Michael J. Broderick, General Manager of Red Earth Casino.

“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT ADVANTAGE CMS to meet the opportunities of today and the future. In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction,” said Nick Khin, IGT President, Global Gaming.

Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as IGT ADVANTAGE’s new FloorNet architecture, which features a “message bus” design that elevates system performance and uptime, and IGT SystemWatch which provides 24/7 system monitoring.

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Indian Gaming Association

NOVOMATIC Americas Makes Sales Strides at IGA 2025

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NOVOMATIC Americas demonstrated strong commercial momentum at this year’s Indian Gaming Association (IGA) Trade Show, held March 31–April 3 in San Diego. With a focused, performance-driven presence, the team showcased an expanded portfolio of cabinets, games, and scalable merchandising that directly addressed the priorities of tribal operators nationwide. The result: a pipeline of new opportunities and a reaffirmed position as a key partner in the North American tribal gaming landscape.

V.I.P. X Series leads with floor presence and performance

At the core of the NOVOMATIC exhibit were the V.I.P. X Royal 1.85 and V.I.P. X Dream 3.43 cabinets – both drawing significant interest from operators due to their premium format and proven ability to elevate floor entertainment. The V.I.P. X Dream’s triple curved display and panoramic bonus presentation make it ideal for high-engagement content, while the V.I.P. X Royal’s portrait orientation provides maximum impact for vertical progressives and cascading bonus mechanics.

These cabinets were shown with key new titles which demonstrated their potential to extend time-on-device and support diverse bet levels. Attendee feedback reinforced the V.I.P. X cabinets as a high interest level product.

Building on NOVOMATIC’s performance-first product strategy, the new game lineup emphasized volatility choice, interactive features, and multi-level progressive appeal:

• Ultra Boost 3 Treasures Tiger Storm captured attention with its “pot-style” multi-feature bonus, expanding reels, and mystery multipliers – earning strong interest in installs in Oklahoma and the Upper Midwest.

• Piggy Prizes – Wand of Riches, already gaining traction with operators, combined vibrant visuals and 15-reel gameplay with a “Feed the Pig” mechanic and cash reveals. Interest was high, with tribal groups planning installations in Q2.

• The Apex Pro Gaming ELEMENT Series (Clover Twist and Clover Inferno) from our technology partner stood out with independent art styles and flexible gameplay – suited for various player segments and floor placements.

Also at IGA was NOVOMATIC Americas’ modular point-of-sale signage solution, which drew consistent praise for its cost-efficiency and customizable display capability. Tribal buyers appreciated the flexibility to scale signage according to floor size, configuration, and budget without sacrificing visual impact. This new approach contributed directly to increased interest in the Piggy Prizes title and supported bundled placement discussions.

Throughout the event, NOVOMATIC executives engaged in targeted discussions with leading tribal operators focused on floor optimization, premium zone development, and 2025 roadmap alignment. These conversations emphasized new positioning strategies for high-limit, pot style games, and ETG zones, with renewed interest in NOVO UNITY PRO terminals for communal electronic table game setups.

In addition, operators responded positively to NOVOMATIC’s enhanced merchandising programs, designed to drive stronger ROI from the first day of installation.

Jakob Rothwangl, Managing Director of NOVOMATIC Americas, said: “The success at IGA 2025 reflects the strength of our team and the relevance of our product strategy in the tribal gaming market. The response to our latest cabinet innovations and game offerings reinforces our position as a trusted, performance-driven partner in North America. It is an exciting time for NOVOMATIC Americas as we continue to grow.”

The post NOVOMATIC Americas Makes Sales Strides at IGA 2025 appeared first on Gaming and Gambling Industry in the Americas.

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CashClub Wallet

Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology

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Everi Holdings Inc. announced the Company’s digital CashClub Wallet technology is powering Penn Entertainment Inc’s (PENN) “PENN Wallet” at M Resort Spa Casino in Henderson, NV.

The “PENN Wallet” offers M Resort guests the ability to access cashless payments throughout the gaming floor via integrations with existing loyalty and payments systems. PENN currently utilizes CashClub Wallet technology across 22 properties in 11 jurisdictions.

CashClub Wallet elevates patron engagement with frictionless, omni-channel payments. Everi’s industry-leading cashless payments solutions drive additional volume, improve operational efficiencies, and transform the traditional casino cash-centric environment into a modern, seamless experience for an enhanced player journey.

Incorporating more funding sources than ever before, including PayPal and Apple Pay, CashClub Wallet provides diversity in accessing and distributing funds via Everi’s Banking as a Service (BaaS). It is the most widely adopted land-based digital gaming wallet in the US.

“Self-service capabilities are increasingly favored by consumers across all of their spending experiences, and Everi is leading the way in casino player engagement by providing M Resort patrons with convenient, end-to-end mobile funding through our delivery of comprehensive, integrated solutions. Our agreement with PENN is enhancing the casino resort experience across the country, as we continue to work together to deploy solutions that streamline the financial access process with new, convenient digital funding options,” said Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader.

The post Penn Entertainment Launches “Penn Wallet” at M Resort Spa Casino, Powered by Everi’s Digital Cashclub Wallet Technology appeared first on Gaming and Gambling Industry in the Americas.

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