Amelco
Amelco further strengthens geolocation capabilities with Radar partnership
Strategic partnership to deliver enhanced geolocation services for Amelco’s North American partners
Amelco, one of the world’s leading providers in sportsbook and platform solutions, is set to further enhance its geofencing abilities via a strategic partnership with Radar, a recognised leader in the geolocation space.
This strategic partnership marks a significant leap forward in ensuring seamless, precise and reliable location verification for Amelco’s expanding network of North American operators.
The integration of Radar’s geofencing and geolocation compliance solutions further solidifies Amelco’s position as the go-to B2B provider for operators seeking a future-proof, compliant and high-performance platform.
Founded in 2016, Radar first entered the gaming space in 2023 – having already established a footprint in other industries such as retail, restaurants, payments and logistics.
Operators using Amelco’s platform will benefit from enhanced accuracy, lower latency and optimised performance with Radar’s cutting-edge APIs and SDKs, ensuring that legitimate bettors are never wrongly excluded while maintaining rigorous adherence to state and provincial regulations.
Additionally, operators will unlock geolocation use cases beyond compliance, including location-based marketing and geofencing venues like stadiums and casinos.
Specialising in scalable, omnichannel technologies, Amelco offers the North American market the most comprehensive provision of services available via its end-to-end platform.
This includes its in-house player account management system (PAM), bonus engine, casino, sportsbook, multi-state wallets, multiple data feeds and award-winning, bespoke mobile apps.
Live in 17 states, as well as Ontario, Amelco already counts Fanatics, Hard Rock Bet, Saracen Casino, Entain and Flutter as major partners.
Commenting on the partnership, Amelco Head of Business Development Brandon Walker said: “This new partnership is yet another string to Amelco’s bow, allowing us to further strengthen our geolocation suite for our partners – giving them the edge they need to succeed in North America.
“As new markets continue to regulate, operators need to ensure that they remain on the right side of compliance. Our commitment to cutting-edge compliance and user experience ensures that our partners remain at the forefront of a rapidly evolving industry.”
Radar Co-Founder and CEO Nick Patrick said: “iGaming operators are demanding geolocation alternatives. We’re pleased to work with Amelco and other forward-thinking suppliers to offer a next-generation geolocation alternative that is more flexible, scalable, and cost-effective.”
The post Amelco further strengthens geolocation capabilities with Radar partnership appeared first on Gaming and Gambling Industry in the Americas.
nVenue, an AI-powered micro-betting technology, and Amelco, a sports betting platform provider, have announced their commercial deal to introduce micro-betting options for NASCAR fans worldwide. This industry-first partnership marks the first integration of NASCAR live in-race micro-bets into the betting landscape.
In August 2023, NASCAR selected nVenue as an official micro-betting provider, and together they announced the first round of NASCAR markets at the 2024 Daytona 500. With help from their AI-powered platform, nVenue’s micro-betting engine can generate over 60,000 betting opportunities with just several of their introductory markets. In-race micro-markets include unique betting windows for stage results, qualifying, and more.
“We are thrilled to team up with Amelco to introduce micro-betting options forNASCAR. With their platform and reach, we are confident that we will deliver an unmatched betting experience for racing fans. We look forward to working closely with Amelco to integrate our markets and expand our offerings to include other newsports on our dynamic roadmap,” Jeremy Jones, Chief Revenue Officer at nVenue, said.
The integration of nVenue’s micro-betting markets into Amelco’s platform is expected to begin in the coming months. This alliance comes at a significant growth point for NASCAR in 2024. In a recent announcement, the sport revealed that the betting handle has increased by an impressive 50% in just the first two months of the year.
Head of Amelco USA Brandon Walker said: “We’re looking forward to working with the nVenue team and offering their NASCAR product to our operators. With micro-markets proving to be a huge success in the space already we’re excited tosee how these markets perform.”
North America’s most comprehensive platform launches online casino within the Garden State
Amelco, the leading sports betting and platform provider, has announced the launch of its complete iGaming solution in the state of New Jersey, strengthening its position as North America’s most comprehensive platform.
Amelco’s in-house casino aggregation suite, used by some of the world’s biggest operator brands, covers a host of verticals. These include slots, poker, table games and instant games – supplied by the likes of Evolution Gaming Group, Light & Wonder, IGT and Pariplay, as well as multiple other tier-one studios.
Provided to its US operator partners with the ability to dynamically adjust content, as well as delivery via Amelco’s bespoke app, the launch is set to ensure the platform supplier continues to solidify its leading position in the Garden State.
Also integrated within its innovative solution is Amelco’s proprietary Bonus Engine, which provides a wide range of bonuses and tournaments – all of which are expected to be hugely popular with players in one of the US’s most established online casino markets.
Commenting on its iGaming solution launch in New Jersey, Brandon Walker, Head of Amelco USA, said:
“As one of North America’s most established online casino markets, it’s great to have our full iGaming solution now live in the state of New Jersey.
“This is a great opportunity for us to see where we stand in terms of our casino offering. Our award-winning sportsbook is already live across 15 states, so we are excited to showcase our solution in such a competitive environment.
“We are one of the most established platforms in the US and this will only enhance our reputation further across iGaming, as well as sport.”
The launch will provide a welcome addition to Amelco’s already comprehensive end-to-end platform, which spans sports betting, retail kiosks, player account management (PAM), as well as supporting multiple data feeds.
North America’s most comprehensive platform integrates proprietary in-play betting technology
Amelco, the leading sports betting and platform provider, has announced its partnership with B2B technology supplier Simplebet. This will provide an extended micro-betting offering for all Amelco operators across all US sports.
With a mission to power the future of fan engagement, Simplebet utilises machine learning and real-time technology to deliver a market leading micro-betting solution, making every in-play event an even more exciting betting opportunity.
Amelco, which offers one of the most comprehensive end-to-end platforms in North America, unveiled Simplebet’s hyper-short form betting proposition with BetSaracen during the annual NCAA March Madness collegiate basketball tournament.
Already proving to be one of the fastest-growing elements of the US sports betting market, micro-betting enables sports fans to bet on every aspect of in-play events during a game – such as pitches in baseball, or plays and drives during football, with a near-instant bet settlement.
Following its initial March Madness success, Amelco and Simplebet now plan to scale their offering with the advent of the 2023 Major League Baseball season and the upcoming football season.
The partnership is expected to provide a welcome addition to Amelco’s already comprehensive offering, which spans sports betting, iGaming, retail, player account management (PAM), as well as multiple data feeds.
As one of North America’s most exciting betting propositions, Simplebet has enjoyed continued success since its launch, with the product now live in 22 states.
Simplebet’s popularity with sports fans has grown exponentially in the first few months of 2023, with an 84% increase in micro-betting handle during Super Bowl LVII, and over 3.7 million bets processed throughout the NFL postseason, up 150% on 2022.
Commenting on the Simplebet partnership, Brandon Walker, Head of Amelco USA, said: “This is yet another big step in the right direction and this focus on micro-betting will stand us in good stead ahead of some huge upcoming sporting events.
“With March Madness proving to be a standout success in our first debut together, the US sporting calendar for 2023 is beginning to hot up with the start of the MLB season and the NBA playoffs. Simplebet will be available in all the states we are currently live in and I’m sure this partnership will continue to scale and prove to be a real game changer for all our operators.”
Chris Bevilacqua, Chief Executive Officer at Simplebet said: “We’re excited to join forces with Amelco and add them to our strong roster of partners that are integrated with our micro-betting solution. It’s become clear that operators have a growing need to fill the demands of their customers in regard to the micro-betting category, and us partnering with Amelco will only further our reach.
“Onboarding new partners and providing high quality service has continued to be a huge focus and we look forward to working together with Amelco to create a great experience for its customers. There’s a constant journey towards providing instant-gratification betting moments, and our collaboration will allow us to bring these to more players than ever before.”
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