AI-driven odds personalisation solution boosted client profits by 11% in 2024, will be available for every sports betting event worldwide by end of 2025

Sportradar AG is expanding Alpha Odds into cricket. Sportsbook operators can now leverage this premium odds solution to maximise profits and efficiently manage risk on a sport that generates an estimated €80 billion in global betting turnover annually.

Powered by advanced automation and predictive AI technology, Alpha Odds delivers bespoke pricing for betting operators, recalculating financial exposure in real time. This enables precision in liability management, reduces risk, and enhances profitability.

Alpha Odds is offered via Sportradar’s Managed Trading Services (MTS) and Premium Cricket Service, covering more than 400 in-play and 200 pre-match betting markets during each cricket match. This allows operators to optimise their trading strategies and extract maximum value from a sport featuring a year-round calendar of competitions.

Since 2022, Sportradar has scaled the technology across 80% of events covered by MTS.  In 2024, Alpha Odds increased client profits by an average of 11% for soccer, basketball and tennis markets, when compared to a conventional odds service. By the end of 2025, the Alpha Odds technology will be fully sport agnostic and available for operators to use on every sports betting event.

Darren Small, Senior Vice President, Managed Trading Services at Sportradar, said: “Introducing Alpha Odds into cricket is a game changer. We are bringing real-time, AI-driven precision pricing to a new arena, giving operators sharper margins and bettors a more dynamic experience.”

Studio’s latest release captivates with its double Bonus Game offering

Playson, the renowned-digital entertainment supplier, takes to the heavens in its latest release King of the Sky: Hit the Bonus™, where an exciting series-first sees the title’s Eagle’s Bonus awarding wins via both paylines and bonus symbols.

A cloudy backdrop immerses players in the thick of the action with a majestic eagle guiding gameplay. The Golden Bonus Game is elevated via random Multipliers and Boost symbols which collects the value of all other icons on the grid, whilst four in-game jackpots increase the chance of soaring wins reaching 1,000x.

Amplifying bonus play, an additional Eagle’s Bonus game is triggered when six or more Eagle symbols, or their combination with Jackpot or Mystery icons of the corresponding trigger type, land.

In an eye-catching twist to the iconic Playson series, the Eagle’s Bonus offers players the chance to secure lavish returns via 10 paylines as well as an array of bonus winning combinations.

Three respins are granted at the beginning of the round, with each new symbol landing resetting the number of respins to three. Fortunate players filling the bonus grid in its entirety will see the Grand Jackpot of 1,000x awarded, in addition to all winning combinations scored during the bonus game.

For players particularly enthused by bonus play, an Ultra Bonus game is also available for purchase guaranteeing increased multipliers and boosted potential of jackpot wins.

King of the Sky: Hit the Bonus™ marks Playson’s latest blockbuster release of 2025, showcasing its commitment to consistently enhance its game families with fresh features for players to enjoy worldwide.

Tamas Kusztos, CCO at Playson, said: “We invite players to claim their throne as king of the sky in our latest addition to the iconic Hit the Bonus series, dazzling with its plethora of bonus symbols including mystery, boost, golden coin, sticky bonus and jackpot icons.

“The Eagle’s Bonus game offering wins via its paylines and winning combinations adds an extra spark, with lightning animations and the game’s stormy colour palette capturing the essence of the boundless blue empyrean.”