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Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit

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Mindway AI, a leading provider of innovative player protection solutions for responsible gaming, is proud to announce its provisional associate membership with The European Lotteries (EL), the foremost European umbrella organisation for national lotteries operating games of chance, including sports betting.

The European Lotteries exemplifies the highest standards in the lottery and games of chance sector, advocating a sound and sustainable lottery model that prioritises societal benefit, forward-thinking, integrity, and sustainability. Boasting 70 members across 39 European countries—including all EU member states—EL is known for safeguarding public interest by fostering initiatives that support a wide range of societal needs.

Annually, EL members contribute €22 billion to society, which is redirected towards projects enhancing sport, cultural heritage, art, healthcare, education, science, and more. This aligns perfectly with Mindway AI’s mission to promote responsible gaming practices that benefit society as a whole.

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“To join as a proud new member of The European Lotteries, Mindway AI is delighted to contribute to and learn from a community that shares our commitment to integrity and public welfare,” said CEO Rasmus Kjaergaard. “This partnership will be an essential step in our endeavour to implement cutting-edge responsible gaming solutions across the continent, ensuring a safe and positive environment for players.”

Mindway AI’s involvement with EL also positions it among the 30+ specialised suppliers supporting the sector, fostering a collaborative network that pushes the boundaries of innovation in gaming technology. Through this collaboration, Mindway AI aims to broaden its impact in making the gaming environment more secure, transparent, and beneficial for all stakeholders involved.

Membership is currently as a provisional associate member until the formal approval by the EL General Assembly in September 2025 and represents a significant milestone for Mindway AI. The company looks forward to contributing to and gaining insights from the extensive community of lottery operators and stakeholders. By working together, Mindway AI and EL aim to inspire forward-looking practices, ensuring that the lottery and gaming sector continues to sustain societal goals and maintain high standards of responsibility.

The post Mindway AI Joins The European Lotteries Association (EL): A Commitment to Responsible Gaming and Public Benefit appeared first on European Gaming Industry News.

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eSports

BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES

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BETBY, a leading sportsbook supplier, has announced a strategic partnership with iGaming provider Softlabs, in an agreement that will further increase the reach of its proprietary esports product. Through this partnership, BETBY’s award-winning esports solution, BETBY Games, will be made available to all operators on Softlabs’s partner network.

Softlabs will be seeking to to leverage the BETBY Games proven content that delivers fast-paced wagering action on a content lineup, which includes eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer. This will provide its partners with over 60 tournaments featuring over 350 markets, and 245,000 live matches per month.

“Softlabs has built a strong reputation in the industry and we are thrilled to join forces with them,” said Kirill Nekrasov, Head of BETBY Games. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”

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Dmitrii Borodint, Chief Product Officer at Softlabs, commented: “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”

The post BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES appeared first on European Gaming Industry News.

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Bally's Corporation

Bally’s Completes Transactions with Standard General

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Bally’s Corporation has completed the previously announced transactions with Standard General and its affiliates including The Queen Casino & Entertainment, a regional casino operator majority-owned by funds managed by Standard General.

Pursuant to the terms of the merger agreement, Bally’s and Queen combined, with Queen shareholders receiving consideration of 30.5 million shares. Thereafter, the Company paid cash consideration of $18.25 per share to holders of 22.8 million of the Company’s outstanding shares. The cash merger consideration was financed by the issuance of $500 million in senior secured notes due in 2028 provided exclusively by funds managed by Apollo, along with Bally’s available funds on hand and its available funding sources.

Bally’s stockholders owning 17.9 million outstanding shares elected to retain their Bally’s stock by means of a rollover election and continue as stockholders of Bally’s. As a result, 48.4 million shares of common stock are now outstanding upon completion of the merger transactions. Warrants representing the right to purchase up to 11.6 million shares of Bally’s common stock also remain outstanding.

Shares of Bally’s common stock trading under the “BALY.T” ticker which remain outstanding as a result of the rollover election will continue trading on the New York Stock Exchange and revert back to the “BALY” ticker.

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The post Bally’s Completes Transactions with Standard General appeared first on Gaming and Gambling Industry in the Americas.

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Interwetten

Interwetten and New England Patriots Extend Partnership

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Interwetten continues its successful partnership with the New England Patriots. The online sports betting pioneer and the National Football League’s (NFL) record champion expanded their partnership and extended it for another two years until 2026.

“Enthusiasm for the NFL in Europe, particularly in Germany, Austria and Switzerland, keeps growing every year. And the New England Patriots are more than just a football team, they embody the sport like no other team. As Super Bowl record holders, they stand for success, tradition, and passion. These are values we hold dear at Interwetten, too. We are extremely pleased to continue this unique partnership and to inspire the NFL community with joint activities and promotions,” said Wolfgang Fabian, founder and owner of Interwetten.

The partnership will continue to focus on unique experiences for fans and sports enthusiasts: live events in Germany, exclusive fan trips to Foxborough, and meetings with Patriots alumni. Interwetten expert and German soccer all-star Lothar Matthäus also shows his enthusiasm for the NFL and was already in action in a Patriots jersey in the run-up to this year’s NFL game in Munich.

“The partnership with Interwetten has been instrumental in increasing our reach in Europe and attracting new fans and target groups. We share the same goal: to have people in Europe experience American football and inspire them to make it their sport—on the field and off the field. This is at the core of this partnership, and we are happy to continue this joint journey with Interwetten,” said Joe Dorant, Senior Director of International Business of the New England Patriots.

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The post Interwetten and New England Patriots Extend Partnership appeared first on Gaming and Gambling Industry in the Americas.

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