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Britbet and UK Tote Extend Partnership

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Britbet Racing LLP, a partnership of 55 British racecourses, has announced an extended commitment from its racecourse partners for the continued delivery of their oncourse pool betting service.

A key element to this commitment from racecourses comes from Britbet renewing a long-term partnership with the UK Tote Group that will deliver liquidity from the majority of its racecourse partners, including all Jockey Club racecourses and the large independent tracks, to the pools hosted by the Tote on racing taking place at these racecourses.

The renewed partnership will continue to provide a united approach to growing pool betting in the UK, with racecourses controlling the delivery of an oncourse service and the Tote providing the recognised brand and the off-course services, combining to create a single pool hosted by the Tote.

The agreement between Britbet and the Tote will go live in November 2025 and will be in place until at least the end of October 2030, subject to a range of performance measures being met. The new partnership builds on the existing agreement which has been in place since October 2018. Over this time there has been significant growth and innovation in pool betting, with the launch of a dedicated Tote website and App, combined with more competitive pricing, including the introduction of Tote Guarantee in 2020 which ensures the Tote will always exceed or match the Industry Starting Price on Win bets.

Britbet commenced operating the pool betting service oncourse in July 2018. Oncourse turnover exceeded £72m in 2024, a 26% increase to that achieved in 2018. It has delivered this through a continued investment in its staff and the technology used to take the bets from racegoers. The key Tote Guarantee offering provides value back to customers, whilst oncourse specific innovations such as Lucky Pick wallets and Multiples, have all helped to drive increased customer engagement.

Under the operation of the UK Tote Group, the overall UK/Irish pool (the two pools were combined via an agreement with Horse Racing Ireland in April 2020) has increased by over 50% with 100,000 online active customers enjoying an ever-improving customer experience at tote.co.uk/ie. Through the existing deal the UK Tote Group has returned over £40 million to Britbet over the last five years, while investing over £100 million in the business to support the future growth of pool betting.

The post Britbet and UK Tote Extend Partnership appeared first on European Gaming Industry News.

Carlos Ruisanchez

PENN Entertainment Welcomes Johnny Hartnett and Carlos Ruisanchez as Duly Elected Directors

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PENN Entertainment, Inc. reported preliminary voting results with respect to the election of directors from its 2025 Annual Meeting of Shareholders held on June 17, 2025. PENN shareholders elected the Company’s two director nominees, Johnny Hartnett and Carlos Ruisanchez, to serve on the Company’s Board of Directors.

The PENN Board issued the following statement:

We are pleased to welcome Johnny and Carlos, both of whom bring highly relevant experience in digital and retail gaming to the Board.

Over the past several months, we have continued to engage with our shareholders, and we look forward to incorporating feedback from those conversations as we move ahead. It is clear from this engagement that PENN’s Board, management team and shareholders are aligned in their focus on ensuring PENN is achieving its full potential.

The Board remains committed to the close oversight of our differentiated omni-channel strategy and to delivering sustainable long-term value. We recognize there is more work to be done, and we are intently focused on driving profitability in our Interactive segment and growth across the business as we continue strengthening the Company’s balance sheet and liquidity position, deleveraging and accelerating capital return to shareholders. We look forward to further dialogue with our shareholders about our Board’s composition and skillset evolution, as well as PENN’s executive compensation program and strategic priorities, to ensure alignment with our shareholders.

Thank you for your continued support and investment in PENN.

The Company will report final results on a Form 8-K that will be filed with the Securities and Exchange Commission in the coming days.

The post PENN Entertainment Welcomes Johnny Hartnett and Carlos Ruisanchez as Duly Elected Directors appeared first on Gaming and Gambling Industry in the Americas.

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Evoplay strikes a darker tone with the launch of Oath of Steel

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Evoplay, the award-winning game development studio, has released Oath of Steel, a moody, battle-driven slot that captures the raw intensity of knights locked in combat beneath storm-filled skies.

Set in a storm-soaked battlefield of iron masks and glowing castle windows, Oath of Steel brings players into a world where survival outweighs glory. With a moody visual style and heavy sound design, the game trades grandeur for grit, delivering a volatile experience with serious win potential.

Oath of Steel features a suite of engaging mechanics. The Wild symbol stands as the highest-paying symbol in the game, doubling as a substitute for regular symbols to support winning combinations. Meanwhile, landing three or more Scatters triggers a unique bonus round, where players select one of five Stacked symbols to boost their chances during Free Spins.

Adding to the tension, +1 Spin symbols can appear during the bonus mode, extending the round one spin at a time. For those ready to dive into the heart of the battle, a Bonus Buy option offers instant access to the Free Spins feature with a chosen number of Scatters.

Combining bold creative direction with player-focused mechanics, Oath of Steel stands out as a high-impact slot designed to capture attention and keep the reels spinning.

Ivan Kravchuk, CEO at Evoplay, said:Oath of Steel is all about building an atmosphere that sticks with you. We did not want a polished fantasy; we wanted something heavier, more grounded, and sharper in tone.

“From the audiovisual execution to the feature structure, this release was built to immerse and challenge. It is a game that asks players to step into the fight and stay there.”

The post Evoplay strikes a darker tone with the launch of Oath of Steel appeared first on European Gaming Industry News.

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SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner

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SYNOT Games, a leading developer of cutting-edge casino games and solutions, has officially entered the Argentinian iGaming market through a strategic partnership with Betsson, one of the most established and globally recognized operators in the industry. 

This collaboration marks SYNOT Games‘ debut in Argentina and signals a significant step in the company’s ongoing expansion across Latin America. By joining forces with Betsson, SYNOT Games reinforces its commitment to working exclusively with trusted partners in regulated markets.

Entering Argentina with a partner like Betsson is a proud moment for us,” said Martina Krajčí, Chief Commercial Officer at SYNOT Games.

Latin America is a rapidly growing region in the iGaming space, and Argentina stands out for its dynamism and regulatory maturity. We’re excited to offer our premium portfolio to a new audience and deepen our footprint in LatAm.”

Sarah Micallef, Head of Global Gaming Operations at Betsson Group, also expressed enthusiasm: “We are pleased to welcome SYNOT Games to our portfolio in Argentina. Our focus has always been to offer our players top-tier content in every market we operate. SYNOT’s games meet our high standards for quality and entertainment, and we are confident they will resonate well with our Argentinian audience.”

Argentina’s online gambling sector has experienced significant growth in recent years, particularly following the 2021 regulatory shift that enabled provinces to license operators independently. Buenos Aires, both the city and the province, has become a focal point for major international brands, offering a regulated and competitive market environment that is ideal for industry expansion.

The deal strengthens SYNOT Games‘ positioning in Latin America, aligning with the company’s strategic roadmap of sustainable growth and responsible gaming in fully licensed jurisdictions. With an existing presence in Brazil and Colombia, this move into Argentina further consolidates SYNOT Games’ commitment to expanding across the most dynamic and regulated iGaming markets in the region.

The post SYNOT Games enters the Argentinian iGaming market with Betsson as a trusted partner appeared first on Gaming and Gambling Industry in the Americas.

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