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Scientific Games’ Next Evolution Player Account Management System to Advance Omnichannel Play for Danske Spil

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Scientific Games next evolution player account management system will support digital and retail play for Danske Spil’s unique lottery and gaming businesses, offering players in Denmark convenient access to online instant and draw games, and casino, bingo and sports content. The SG PAM delivers streamlined player registration, a segmented wallet and responsible gaming tools for each game category seamlessly across digital and retail channels. SG PAM is one component of the global lottery company’s rapidly expanding and modern technology business and serves to continue Danske Spil’s current PAM, which Scientific Games has provided since 2016.

Danske Spil CIO Mikkel Müller said, “The SG PAM solution supports Danske Spil in driving performance in responsible gaming and responding effectively to changes in the marketplace and consumer preferences. We look forward to continuing our strong collaboration with Scientific Games to support our business.”

“Danske Spil’s innovative vision continues to lead the way for the global lottery industry. We are excited that the Lottery’s leadership has once again chosen our modern, flexible lottery omnichannel ecosystem, and we look forward to collaborating with its technology teams to integrate SG PAM with our new gaming system,” said Matthias Müller, VP of International Lottery Systems Sales and Marketing for Scientific Games.

Scientific Games has served as Danske Spil’s provider for more than 20 years. In addition to SG PAM and the SYMPHONY gaming system, the company provides the Lottery with instant scratch games and WAVE retailer terminals.

Annual profits from the National Lottery of Denmark are contributed to the Danish State and sports associations (Danish Gymnastics and Sports Associations and National Olympic Committee and Sports Confederation of Denmark), contributing to the funding of various projects within volunteerism, culture, nature, sports, and associations.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and services provider in the world and the largest lottery systems provider in Europe. Scientific Games is a digital lottery innovator offering entertaining iLottery games, the largest portfolio of licensed brands in the industry and world-leading digital programs, including CRM, loyalty, promotions, second chance, mobile and web applications.

 

SG PAM™ and SYMPHONY™ are trademarks of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.

The post Scientific Games’ Next Evolution Player Account Management System to Advance Omnichannel Play for Danske Spil appeared first on European Gaming Industry News.

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HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design

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HIPTHER, the renowned online media and event organiser for Gaming and Tech, is turning up the volume – quite literally – with a powerful new initiative that brings music, identity, and community together. Meet FREQ404: an electrifying monthly music mix curated by HIPTHER’s very own Co-Founder, Zoltan Tuendik, under the HPT.R profile.

From the stage to the strategy room, the creative spark of Zoltan and his wife, Betty Tűndik Kiszner Szilágyi, Co-Founders of HIPTHER, has always been a driving force behind the brand. But long before the conferences and curated content, Zoltan was better known to many as DJ Hawkie – a curator of soundwaves and moods. With performances at iconic venues like Ministry of Sound London (during iGB 2014), his passion for electronic music has always been loud and clear.

Now, with FREQ404, he returns to his roots, remixing electronic music and innovation in true HIPTHER fashion.

My first sessions were live back in 2005–2006, and I recorded my first mix in 2008. Over the years, I’ve dropped the occasional annual mix, but something always pulled me back to the decks. With FREQ404, that pull is now a purpose. To reconnect with the roots, the rhythm, and the community. This time, it’s monthly. This time, it’s staying.Zoltan Tuendik a.k.a. HPT.R

The #hipthers are known for their passion for life, wellness, and connection – fostering innovation, sustainability, and movement. Now, they celebrate these pillars with their community and the world through a shared musical experience.

“Error by Design. Balance by Sound.”

HPT.R broadcasts FREQ404 from the glitch in the system, delivering monthly sonic transmissions that blend progressive, techno, vocal house, and deep electronic cuts. Each mix is a journey – hypnotic, immersive, and impossible to ignore.

This isn’t just background music. It’s a frequency for those who feel the pulse of innovation and want to ride its beat.

Why FREQ404?

Because sometimes, the best signals come from the errors in the system. And because music is a companion and inspiration throughout our everyday lives.

From the edge of the digital frontier, HPT.R is setting the tone for a new kind of HIPTHER vibe – one that unites tech, culture, and energy across borders.

🔗 Follow and listen now on Mixcloud and Spotify.

📡 New mix every month. Stay tuned – this is only the beginning.

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‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona

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Delegates attending iGB L!VE 2025, the first edition to be held in London following its relocation from Amsterdam will receive a sneak preview of the new creative which has been produced in support of the January 2026 edition of ICE Barcelona.

The ‘Growing the Power of Play’ creative embraces gaming’s ecosystem and serves as a celebration of the role played by ICE exhibitors and visitors in cultivating, nurturing and growing all aspects of the industry across every gaming sector and in every jurisdiction.  The visual depicts an ICE Digital Garden of inspiration with the broader creative including subtle nods to key cultural icons including the Sagrada da Familia and the work of Salvador Dali.

Outlining the narrative Clarion Gaming Managing Director Stuart Hunter said: “Each year we place a lot of emphasis on our creative which sets the tone for the next edition of what is recognised as the most influential and important b2b gaming technology expo in the world. Every defining game, every gaming innovation and every adaptation of new technology has been shown at ICE and whether it’s planting the seeds of innovation, pollinating ideas or cultivating connections Growing the Power of Play encapsulates what the ICE experience is all about. The creative is both brave and different and has huge potential to be applied to experiential activations on-site.”

“It will underpin our global comms campaign as we focus on building on what was a hugely successful debut edition of ICE Barcelona.”

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Week 26/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Spinomenal’s latest release is a beautifully crafted 5×3 slot presenting a peaceful bamboo forest with koi ponds, temple rooftops, and misty mountain peaks. A calming, Asian-infused soundtrack ensures a tranquil environment to balance the thrill of the spin. Gold coins, ornate fans, red lanterns, bonsai trees, and vibrant peonies bring the game to life.

Spinomenal adds to Wildlife Series with Majestic Panda launch

Play’n GO invites players to return to the charming world of Big Win Cat Pawsperity, where tradition meets treasure in this whimsically opulent 3×3 slot. The beloved Big Win Cat is back – but don’t expect the same familiar feline. Set within a lavish shop filled with talismans and charm-drenched décor, Big Win Cat Pawsperity brings a heightened layer of visual storytelling and layered rewards.

The Big Win Cat returns with larger-than-life fortune

Evoplay, the award-winning game development studio, has launched American Sevens, a festive twist on its popular Hot Triple Sevens Hold & Win title, just in time for Independence Day in the Unites States. Bringing red, white, and blue flair to the reels, American Sevens combines proven Hold and Win mechanics with patriotic visuals, including stars, stripes, and the iconic bald eagle.

Evoplay celebrates Independence Day with American Sevens release

 

SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await. Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots.

SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels

 

 Million Games is thrilled to announce the launch of its latest video slot, Farm Frenzy, an engaging and light-hearted adventure set on the charming yet chaotic Golden Egg Farm. With captivating gameplay, stunning visuals, and a story straight from the countryside, Farm Frenzy promises players an immersive and rewarding gaming experience.

Million Games Unveils Farm Frenzy: A Whirlwind Adventure on the Golden Egg Farm

Inspired Entertainment, Inc., is thrilled to announce the launch of Cops ‘n’ Robbers Bigger Big Money™ – the latest addition in the renowned Cops ‘n’ Robbers™ franchise. Now available in the UK B3, LBO market, this new release from Inspired’s Bell Fruit Games Studio builds on the popular Big Money mechanic, now enhanced with exciting new upgrades.

INSPIRED LAUNCHES COPS ‘N’ ROBBERS BIGGER BIG MONEY™

Relax Gaming has launched Groovy Knights Dream Drop, its latest slot release packed with funky features and lucrative jackpot potential. Groovy Knights brings a fresh disco twist to the popular Dream Drop series, giving players the chance to spin their way to wins of up to 10,000x a Dream Drop jackpot worth up to €2 million, and if that wasn’t enough, brand-new Daily Jackpots as well.

Relax Gaming gets the party started with Groovy Knights Dream Drop

Amusnet has released its latest video slot game, Wenshi Lion. With five reels and 40 fixed paylines, the game brings ancient Chinese tradition to life, combining it with thrilling gameplay and top-notch visuals. Watch as the majestic Wenshi Lion leaps into action in the form of Expanding Wild

Blueprint Gaming™ is celebrating the highly anticipated release of its latest slot sensation, King Kong Cash™ Even Bigger Bananas 4. This new iteration sees the return of Blueprint’s great ape in an adventure packed with cash collectables, all-new unlocks, and even bigger win potential, continuing the legacy of one of the industry’s most iconic franchises.

Blueprint Gaming's™ primate powerhouse is back on the trail in King Kong Cash™ Even Bigger Bananas 4

Gaming Corps has unveiled Freedom Eagle – a star-spangled video slot bursting with bold graphics, thrilling mechanics, and the potential to deliver legendary wins. Set against a backdrop of patriotic energy, Freedom Eagle is a 5-reel slot with a unique 3x4x4x4x3 reel layout and 576 ways to win.

Gaming Corps Spreads Its Wings with Freedom Eagle – A High-Flying, Patriotic Adventure

Stakelogic is turning up the heat this summer with the launch of Serpent Cage, a fiery new slot where myth meets multiplier mayhem. Released this week across global markets, this high-volatility title invites players to enter a realm of ancient treasure and venomous power, where Wilds and rewarding bonus features promise pulse-racing gameplay.

Step into the Serpent Cage – Stakelogic’s most dangerous game yet

Prepare to enter a dazzling dimension where things are never what they seem in Crystalium – a new cluster pays slot in the Elysium Studios – Driven by Swintt where cascading symbols and ever-shifting reels create a totally unique experience on every spin. Set in a shimmering crystal world where precious gems and cloning wilds jostle for space on the reels, Crystalium invites players to embrace the unpredictable with a revolutionary new mechanic.

Enter a realm of ever-shifting reels in Crystalium by Swintt’s Elysium Studios

Playzia is set for a summer of love with the highly anticipated release of its latest online slot, Love Island – Love in a Spin. Developed under an exclusive three-year licensing deal with Zoo 55, part of ITV Studios, creator, producer and distributor of world-leading programmes, this brand-new online slot game combines iconic reality TV with cutting-edge slot mechanics.

Red Rake Gaming, a leading developer of online casino content, announces the release of Grand Bison, a new video slot that takes players deep into the wild plains alongside the mighty bison. Built on a classic5×3 reel layout with 25 paylines, Grand Bison delivers a thrilling and fast-paced experience packed with special features designed to boost win potential.

Wild wins await in Grand Bison, the latest adventure from Red Rake Gaming

 

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