

Latest News
Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Great Place to Work ®
PrizePicks Earns 2025 Great Place To Work Certification

PrizePicks, the largest daily fantasy sports operator in North America, announced it has been Certified by Great Place To Work for the first time — a prestigious recognition based on employee feedback about their experience working at the company.
“We’re thrilled to be officially Great Place To Work-Certified — it’s a meaningful milestone that reflects the incredible culture our team has built together. Our continued success is driven by the passion and dedication of our employees, and this recognition speaks volumes about the values we live by every day,” said Mike Ybarra, CEO of PrizePicks.
Great Place To Work is the global authority on workplace culture, employee experience, and leadership behaviors proven to drive business performance. According to Great Place To Work research, job seekers are 4.5 times more likely to find a great boss at a Certified workplace. Team members at Certified companies are 93% more likely to look forward to coming to work and are twice as likely to feel they are paid fairly and have equal opportunities for advancement.
“Great Place To Work Certification is a highly coveted achievement that requires consistent and intentional dedication to the employee experience. By earning this recognition, it’s clear that PrizePicks is committed to creating a workplace where employees feel valued, supported, and empowered to thrive,” said Sarah Lewis-Kulin, Vice President of Global Recognition at Great Place To Work.
The post PrizePicks Earns 2025 Great Place To Work Certification appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Betsoft Releases Coins of Alkemor: Extreme Magic – Hold & Win

Betsoft Gaming has released Coins of Alkemor: Extreme Magic – Hold & Win, a fast-paced 3×3 slot packed with powerful features and mystical energy.
The iconic wizard Alkemor returns in the game that elevates the popular Hold & Win mechanic with three explosive Extreme Features. Players can trigger the bonus with two or more BONUS symbols and at least one WIZARD BONUS—one of which must be EXTREME—awarding three respins and the chance to land magical golden coins.
Each Extreme Feature adds a unique twist: EXPAND duplicates BONUS symbols in key areas, MULTI-X applies multipliers of up to 5x and BOOST increases the value of all coin symbols in play. Combined, they deliver high-energy gameplay and thrilling win potential.
Additional excitement comes with the Chest of Gold, a surprise base game feature that can award instant prizes, while WILDs on all reels boost win frequency. Players can also choose the Buy Feature for immediate access to the full Hold & Win experience with all Extreme Features activated.
Fernando Van Velzen, Head of Account Management at Betsoft, said: “With Coins of Alkemor, we’ve combined one of our most iconic characters with a supercharged version of Hold & Win. It’s a compact format that delivers big on features and excitement—exactly what players are looking for right now.”
The post Betsoft Releases Coins of Alkemor: Extreme Magic – Hold & Win appeared first on European Gaming Industry News.
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