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Prague Gaming & TECH Summit 2025 (25-26 March)
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EGT Digital is ready to create a stir at SiGMA Europe 2024

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EGT Digital is pleased to announce that it will participate in this year’s SiGMA Europe. The company will present a special selection of its latest innovations and top performers at stand 1120.

The iGaming provider will demonstrate its wide range of casino developments, including the 4 jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 120 titles. Together with well-established slots like Sugar Duke, Burning Goals, and Shining Crown, the guests will be able to see and test the newest addition to Clover Chance: the game Sugarville. As its name suggests, it will take players to a world of sweet wins, where the multiplier increases with every subsequent toppling, reaching up to the impressive x128. Adding to this the fact that the mystery jackpot can be triggered at any time, Sugarville definitely has what it takes to become one of EGT Digital’s next irresistible offerings.

Fans of quick wins will be able to enjoy the instant games of the Bulgarian company, which are popular for their attractive original design and mechanics, ensuring highly engaging gameplay.

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EGT Digital’s in-house developed “all-in-one” betting platform X-Nave, will also be on display to show its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can function as a part of the turnkey solution or independently, as they could be integrated with third-party developments.

The new Customizable tournament page will be the main accent in the Sport Product. It enables players to access relevant information and place bets easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which provide users with a more personalized and engaging betting experience.

X-Nave’s Gaming Aggregator will demonstrate its extensive array of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games, and crash games from over 110 popular providers. The module will also introduce numerous new functionalities. Among them is the Buy Bonus feature, giving operators one more option to reward players beyond the standard free spin bonuses, as well as the Aggregator inbuild bonus support, enabling bonus management through the Aggregator.

In addition to the option for different types of navigation layouts, allowing operators to be extremely flexible in content arrangement, a new Hot and Cold games category will also be available. It will provide live visualization of the games’ RTP. This way they will be classified as hot or cold, and the players will have the necessary information to make their choice.

The list of novelties at the Gaming Aggregator will be complemented by the Recommendation Engine, which underpins personalized content delivery, product suggestions, and tailored search results. This X-Nave module will also present its Casino as Widget, an innovative solution for implementing EGT Digital’s CMS system into third-party websites, casino verticals, or independent categories.

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The CRM Engine will showcase numerous games and tournaments. The operators will become familiar with an array of tools, allowing them to make more detailed player segmentation. They will also be able to learn more about a new AI/ML chatbot and an AI/ML module, which will make a selection of casino games based on visitors’ behavior.

The event visitors will also get acquainted with the Payment Gateway, which will show its rich portfolio of payment methods, including Open Banking. The module now offers a button that makes the repetition of the last successful deposit from the cashier possible, as well as an option to choose a bonus during a deposit. To ensure greater security, the Payment Gateway is now supplied with an option for mandatory two-factor authentication when requesting a withdrawal.

Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “It is always a pleasure for us to participate in SiGMA Europe and especially now in the tenth jubilee edition, which is expected to be the most attended so far. Here we have the opportunity to gain valuable information about the latest trends in the industry, as well as to hold so many fruitful meetings with current and potential new clients. We can’t wait to welcome all our guests on 12-14 November and present to them our fascinating new products, which can bring even more success to their business. We are also looking forward to the SiGMA Europe Awards, where our Shining Crown Bell Link game is a finalist in the Best Performing Slot Game category.”

The post EGT Digital is ready to create a stir at SiGMA Europe 2024 appeared first on European Gaming Industry News.

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

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Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

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The post Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins appeared first on European Gaming Industry News.

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A Decade in iGaming: From Newcomer to a CMO

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Wow, time flies! Can’t believe it’s been ten years since stepping into the exhilarating world of online gambling – a field that initially seemed like a short-term stint quickly turned into a new-found passion.

Moving to Malta, and eventually finding a home in Tallinn, I’ve had the privilege to watch the highs and lows as well as the many progressions and transformations. Today, I am proud to form part of the Mr. Gamble team that is ambitiously expanding into new markets, and pushing the boundaries.

From Customer Support to CMO

My journey in iGaming kicked off in Customer Support at Betsson – a leap from my telecom sales management role back in Finland. While this move puzzled my family and friends alike, it was a necessary step. Over the months and years, I worked my way up through various roles including Affiliate Coordinator, Affiliate Manager and Head of Affiliates, learning the various intricate parts of the industry, while at the same time adapting to new technological changes.

One thing is for sure, the iGaming industry is a fast-paced one, and each role has helped me to thrive and adapt to the various changes. Flexibility is key when working in this industry.

Venturing into Entrepreneurship: My Own Affiliate Business

Following many years of corporate experience, I took the leap to start up my own affiliate business with the aim of creating my own business from scratch. Handling everything from SEO and content strategy to fostering brand partnerships and growth strategies gave me an overall view of the affiliate industry’s many complexities. This entrepreneurial journey instilled insight and resilience, especially in terms of the value of the diverse skill sets found within a team.

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By 2023, I joined Mr. Gamble as CMO, bringing my own entrepreneurial experience into this company’s growth strategy. Drawing on my background in SEO, content management and brand development and alongside a knowledgeable team, we have successfully strengthened Mr. Gamble’s presence in established markets, while also setting our sites on new markets.

New Markets and New Possibilities

Since the online gambling industry is continually evolving and expanding, it also brings with it a surge in growth when it comes to new and emerging markets. While we have made huge strides in launching Mr. Gambe USA, we are also eyeing promising regions in Asia, Latin America and Africa, where digital adoption and regulations are evolving creating new opportunities.

As we continue to solidify our presence in the US, these emerging markets represent the next frontier.

An Ever-Changing and Evolving Gambling Industry

Over the past decade, the online gambling industry has quickly evolved from a somewhat fragmented field to a high-powered professional space. Conferences and expos, once informal gatherings have become hubs for talent.

Events such as SiGMA, SBC, iGB, NEXT.io and Hiphter Events today celebrate the progression of iGaming, while highlighting the various advances in technology and market inclusivity.

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The shift toward hybrid work in recent years has also paved the way for industry shakeups. While digital operations are convenient, the importance of face-to-face meetings and connections remains. In an industry highly reliant and built on personal relationships, meeting in person strengthens partnerships and opens doors to new opportunities.

A Bright Future for Mr. Gamble

As CMO of Mr. Gamble, I along with the team are committed to expanding our brand’s influence, not only in traditional markets, but also in new and emerging ones. iGaming is constantly evolving and our strategies must evolve too, adapting and driving on the windy road to success. This entails adapting to changes in technology, user behaviour and experience, and most importantly navigating regulatory landscapes.

Of course, Google’s frequent algorithm updates keep us our our toes, pushing us to refine our approach to stay competitive and ever more relent.

Reflecting on the last 10 years, I am energised and optimistic for the future. With a talented team and untapped markets in tow, Mr. Gamble is well-prepared for substantial growth and impact. Here is to the journey ahead and to everyone – mentors, peers, and friends who have been part of this rewarding path. The next decade holds great potential, and I look more than forward to what is yet to come.

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

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At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

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Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

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→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

The post From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates appeared first on European Gaming Industry News.

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