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Top Online Casino Trends to Watch: Megapari’s Expert Analysis

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The gambling industry is evolving rapidly, bringing new opportunities and challenges daily. To help affiliates maximize their earnings by focusing on what truly engages players, experts from Megapari discuss the latest trends and key developments shaping the future of the sector in their newest article.

Megapari Partners is an affiliate platform that welcomes traffic from more than 50 geographical regions. With revenue shares of up to 50%, as well as CPA and hybrid options, the platform boasts an active partner base of over 30,000 affiliates.

When discussing the evolution of online casinos, Megapari emphasized the ongoing growth in the popularity of crash games. Although the mechanics of these games are not new and have been recognized within the industry for some time, Megapari notes that their popularity continues to rise. Leading providers have adapted to the overwhelming demand for this category of slots by introducing their own variations of the crash game mechanics. Games like Aviator and Aviatrix have solidified their positions in the platform’s Top 5 most popular slots, combining high RTP with appealing graphics and captivating gameplay. Compared to Q4 2023, Megapari has observed an increase in the popularity of crash slots more than 60%, further confirming the hypothesis of the ongoing expansion of these types of games.

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Additionally, Megapari’s experts point to the significance of the “retention” rate in clicker slots. These types of slots gained popularity during the first half of 2024, attracting players with their incredibly simple mechanics. While it may be too early to compare the popularity of clickers with that of crash games, Megapari believes that in the second half of 2024, the industry will likely witness further growth in this category of slots.

When it comes to classic and well-known mechanics, roulette games remain among the top preferences for players. American and European roulettes—classic games with familiar rules—continue to attract players with their straightforward and well-known gameplay. Despite the fact that roulettes have long been a staple among popular and widely recognized slots, Megapari has noted an increase in the popularity of this category of games, demonstrating that the appeal of classic games should not be underestimated.

Beyond the games themselves, the hardware used by players is also advancing, leading users to seek out slots with superior graphics. More and more providers are focusing not only on game mechanics but also on enhancing gameplay with visually stunning and immersive slots, such as Medusa by Spinomenal or Heist: Bank Rush. Complex animations and vibrant icons attract players, enriching their gaming experience with greater variety.

The post Top Online Casino Trends to Watch: Megapari’s Expert Analysis appeared first on European Gaming Industry News.

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Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay

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As ProgressPlay marks its 12th anniversary, the company reflects on a journey defined by resilience, innovation, and remarkable leadership. At the heart of this transformation is Marina Nahhas, whose inspiring career trajectory exemplifies ProgressPlay’s core values of excellence and customer focus.

Marina Nahhas joined ProgressPlay in 2016, stepping into the dynamic iGaming industry with a passion for building relationships and driving results. Her expertise in customer service, team building, and strategy quickly became apparent, earning her recognition and steady promotions within the company.

By 2019, Marina took on a pivotal role in the B2B division, a move that not only marked a milestone in her career but also set the stage for ProgressPlay’s rapid growth. Her transition into B2B sales and account management brought a fresh vision to the company, reinforcing its position as a trusted partner for online gaming operators.

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Marina’s tenure in B2B has been marked by outstanding achievements. Between 2019 and 2023 as Head of Sales, she led the addition of over 90 new brands to ProgressPlay’s platform, a testament to her ability to identify opportunities, onboard new partners, and foster long-term loyalty.

Her strategic initiatives underpinned several groundbreaking innovations that solidified ProgressPlay’s industry leadership:
Standalone Platform Services: Offering unparalleled flexibility for clients to customise their offerings.
Compliance Leadership: Navigating the complexities of regulatory landscapes to ensure safe and legal operations globally.
Enhanced Gamification Features: Boosting player engagement with innovative tools such as points, badges, and rewards.

In 2024, Marina stepped into the role of Head of B2B Sales & Marketing, cementing her status as a trailblazer in the iGaming industry. Her responsibilities now extend to managing a global sales pipeline, negotiating partnerships, and representing ProgressPlay at flagship events such as ICE London, SiGMA Asia, and SiGMA Europe.

With Marina’s guidance, ProgressPlay has not only expanded its portfolio to include thousands of games but also refined its reputation for delivering tailored solutions that empower its clients to succeed.

Marina’s journey from a VIP Account Manager to a pivotal leadership role showcases her resilience and dedication. Her Master’s degree in Medical Microbiology from Queen Mary University of London has equipped her with a sharp analytical mindset, further enhancing her ability to strategise and lead.

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Marina’s philosophy centres around empowering ProgressPlay’s partners, fostering trust, and ensuring operational excellence. Her unwavering commitment has made her a linchpin in ProgressPlay’s continued success and a source of inspiration for colleagues and industry peers alike.

As ProgressPlay celebrates this milestone, the company looks to the future with optimism. With Marina Nahhas at the helm of its B2B division, the company is poised to maintain its upward trajectory, staying ahead of industry trends and driving innovation.

“Innovation, integrity, and customer focus are at the heart of everything we do,” Marina says. “ProgressPlay’s journey is only just beginning, and I’m excited to continue driving our growth alongside our amazing team and partners.”

As ProgressPlay celebrates its anniversary, it does so with gratitude for the visionary leaders who have shaped its story and excitement for the opportunities that lie ahead.

Reflecting on Marina’s contributions, Itai Loewenstein, ProgressPlay’s CEO, shared, “With Marina Nahhas steering ProgressPlay’s B2B future, the company is well-positioned to remain a dominant force in the ever-evolving iGaming industry.”

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The post Marina Nahhas Celebrates 8 Years of Growth With ProgressPlay appeared first on European Gaming Industry News.

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EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation

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EGT’s Bell Link 2 linked-progressive multigame made its German debut in all four sites of the Casino SH Group. The latest addition of the bestseller “Bell Link” series went live on October 1, 2024 as a very special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot”.

A total of 16 premium G 50 J2 St cabinets located in Casino Schenefeld, Casino Kiel, Casino Lübeck and Casino Flensburg, are offering a first ever globally-linked GRAND level progressive jackpot with a guaranteed starting value of 100.000,00 EUR, which can be won in any casino, at any time and with any bet.

Additionally, the concept offers a locally-linked MAJOR level progressive jackpot and two bonus prizes in each individual casino, which also can be won at any time and any bet.

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Emilia Tomachinska, Managing Director of the E-Systems GmbH, EGT’s distributor in the German speaking regions of Europe, commented: “I am very proud that Casino SH once again trusted us and we were able to launch this captivating product, which will hopefully be a great addition to their gaming floors. After 13 years, in which a number of EGT products have been constantly demonstrating a rock-solid performance, the time was finally right for a very special product like the “Schleswig-Holstein Jackpot”. I believe that this installation will further strengthen our fruitful partnership and I hope that it will open the door for even more interesting and high-potential collaborations like this in the future.”

Rainer Schepull, CEO of the Casino SH Group, shared: “We are very glad to have realized this idea together with our long-term partners E-Systems and EGT. Our cooperation with them has always been on the highest level, and with this project – from start to finish – they both proved their professionalism once again. The new ‘Schleswig-Holstein Jackpot’ immediately caught the attention of our visitors and now we can’t wait for our first 6-digits GRAND JACKPOT WINNER! We all here at the Casino SH Group are very excited to find out when, in which casino location and who will hit it!”

The post EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation appeared first on European Gaming Industry News.

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EGT Digital to showcase innovations at BEGE Expo 2024

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At the highly anticipated BEGE Expo 2024, EGT Digital will highlight its diverse portfolio of top-performing products and exciting innovations. Visitors can explore these offerings at booth 4.0 alongside the latest advancements from EGT.

The company’s extensive gaming solutions include popular instant games and its bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, featuring over 120 in-house developed slots. Attendees can experience renowned titles like Burning Goals, Amazons’ Battle, and Sugar Duke, as well as the upcoming 5×6 Fruity Shots. This cocktail-themed game includes multipliers ranging from x2 to x500 and introduces Toppling Reels for enhanced win opportunities.

EGT Digital’s “all-in-one” betting platform X-Nave will also be on display with its four modular solutions: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway.

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The Sport Product will debut its Customizable Tournament Page, designed to ensure effortless navigation and a personalized betting experience.

The Gaming Aggregator, offering over 12,000 titles, will present features like the Buy Bonus, Hot and Cold games category with live RTP insights, and tools for personalized content such as the Recommendation Engine and Casino as Widget.

The CRM Engine will showcase advanced player segmentation and AI/ML-driven tools for tailored game suggestions.

The Payment Gateway will emphasize its secure, player-focused design with options like deposit repeat, bonus selection, and two-factor authentication.

“We are delighted to participate in BEGE Expo once again,” commented Tsvetomira Drumeva, Head of Sales at EGT Digital. “During this 15th edition we will showcase a solid dose of innovations, sure to impress clients and partners in the region. We are also looking forward to the BEGE Awards, where EGT Digital is a finalist in numerous categories.”

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EGT Digital’s commitment to innovation and excellence continues to position the company among the leaders in the iGaming industry​​​.

The post EGT Digital to showcase innovations at BEGE Expo 2024 appeared first on European Gaming Industry News.

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