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Allwyn International a.s. relocates to Switzerland
Allwyn, a leading multi-national lottery operator headquartered in Switzerland, announced that the Allwyn entity Allwyn International a.s. (“AIAS”) has relocated from the Czech Republic to Switzerland. Effective 1 October 2024, AIAS has become a Swiss entity (under the new legal name Allwyn International AG) and has transferred its place of business to Switzerland.
As of the date of relocation, the €500 million 3.875% senior secured notes due 2027 (the “2027 Notes”) originally issued by AIAS have been transferred to Allwyn Entertainment Financing (UK) Plc, as substituting issuer. Allwyn Entertainment Financing (UK) plc is the issuer and borrower of certain other Allwyn bonds and loans. AIAS has become a guarantor of the 2027 Notes, which continue to be guaranteed and collateralised pari passu with other indebtedness under Allwyn’s intercreditor agreement dated 16 December 2020.
The relocation has no effect on Allwyn’s workforce or lotteries and gaming operations in the Czech Republic.
The post Allwyn International a.s. relocates to Switzerland appeared first on European Gaming Industry News.
ELA Games, an innovative game studio, successfully concluded its participation in the prestigious SBC Summit in Lisbon. Over the course of the multiday event, the team demonstrated multiple games and new content to guests.
Over 25,000 delegates attended the networking conference, and the ELA Games team welcomed iGaming professionals, operators and industry leaders at its accommodating stand. Interest and attention around the studio’s new games and upcoming titles flourished as current and prospective partners and customers visited the stand to demo ELA Games’ offerings.
Joker Cashpot and Devil’s Treasures were key points of interest for visitors. The team described Joker Cashpot’s unique gameplay mechanics and outlined the game’s success. Visitors were also intrigued by Devil’s Treasures’ captivating PopWins™ mechanics, which allows players to chain together massive wins. Apart from these two key games, the team highlighted new releases like AquaMafia and Farm Hunt.
David Fall, ELA Games’ Business Development Manager, commented on the studio’s attendance at the event, saying, “It’s always a pleasure to meet current and prospective partners, as it allows ELA Games to gather feedback and communicate with the public directly. The SBC Summit was a great success for our studio as we made valuable additions to our professional network and feel motivated to close 2024 strong. We look forward to future events where we can continue to demonstrate our growth.”
The ELA Games studio held key discussions with industry figures and outlined the company’s recent expansion. In 2024, ELA Games committed to double its game output to two titles per month. To facilitate this increase in production, the studio underwent a massive change, doubling its creative and technical teams. This news was well-received by partners, who are excited to see how ELA Games will continue to create innovative and high-performing games.
ELA Games has more expansive plans for 2024 Q4. It will continue to publish two games per month and attend key industry events. You can meet David Fall and the team at the SiGMA Summit Europe in Malta from November 11 to 14.
The post ELA Games Concludes a Successful SBC Summit appeared first on European Gaming Industry News.
Walking into the racetrack at Santa Anita on Saturday was more like walking into a sophisticated Hollywood mansion party than a gambling venue.
Santa Anita went ‘all in’ by throwing one heck of a horse racing celebration aimed at attracting a young, stylish group of fans. There was a thrilling three-horse photo finish in The California Crown $1 million stakes race, but the crowd was there to party and mingle first, cocktail and dine second, and maybe add in a bit of old-fashioned horse race gambling too.
SGG Media, the leading sports social media marketing agency, was one of the selected advertising partners to ensure the word got out about this ‘must attend’ L.A. event.
SGG’s young CEO, Troy Paul, (age 27) knew just what to do – by arranging seating and private boxes for six of his top L.A.-based social media Influencers and their 10 million social media followers. The value of SGG Media’s in-depth understanding of how to interact with younger fans certainly came to the fore in the run-up to the race, with the company’s clever strategic planning creating one million event-focused social media impressions that helped draw fans into the action.
SGG Media has a strong track record for promoting top sporting events by using its extensive network of 2,500 sports micro-influencer content creators and their 75 million sports fan followers – and Troy is certainly no stranger to the racetrack either, having begun attending races with his dad at the age of four before going on to visit major races such as the Derby and the Belmont.
Troy Paul, Chief Executive Officer at SGG Media, said: “Santa Anita threw one great race day party, bringing guests food from L.A.’s trendiest restaurants such as Funke and Wally’s while also giving them the chance to dance to first-class entertainment from star artists including Shaboozey.
“From SGG’s perspective, we’re thrilled to bring younger fans to events like this by showing them the excitement and beauty of horse races in stunning venues like Santa Anita, so we’re happy with the buzz we could create around what was a stunning party and an exciting day at the races.”
Peter Rotondo, Senior Vice President at 1/ST Racing, said: “California Crown was a huge success that featured top quality stakes horses, drew over 21,000 fans and generated total national wagering of nearly $24 million dollars”.
Chris Scrivner Executive Director of Gaming and Hospitality Choctaw Nation of Oklahom
Shape Games signs long-term agreement with Choctaw Nation of Oklahoma
One of the largest tribal operators in the U.S. to leverage Kambi Group division Shape Games’ front-end development capabilities across its sportsbook and iCasino operations
Shape Games, an award-winning provider of front-end solutions to the betting and gaming industry and part of the Kambi Group, has agreed to a long-term front-end services partnership with Choctaw Nation of Oklahoma (“Choctaw Nation”), one of the largest Indian Nations in the United States.
The partnership will see Shape Games supply Choctaw Nation with its fully managed front-end services and extensive suite of customer engagement solutions, supporting Choctaw in delivering superior product journeys and user experiences across both sportsbook and iCasino through its best-in-class, fully native technology.
Choctaw Nation owns a selection of gaming and hospitality destinations throughout southeastern Oklahoma – including its flagship resort located near the Texas border and in close proximity to the Dallas-Fort Worth Metroplex with a population of more than eight million people – and joins several existing Kambi sportsbook partners such as BetCity, BetWarrior, Paf and Svenska Spel in leveraging Shape Games’ market-leading front-end services.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are excited to begin working in close partnership with the Choctaw Nation, who have a clear track record in developing successful digital businesses while creating unforgettable gaming and sports betting experiences for their valuable customers.
“The agreement represents a real milestone for Shape Games, extending our presence in the Americas with a hugely recognizable and successful operator. Trust is paramount in tribal partnerships, and we look forward to delivering a best-in-class gaming experience promoting long term sustainable revenues for the Choctaw Nation.”
Chris Scrivner, Executive Director of Gaming and Hospitality, Choctaw Nation of Oklahoma, said: “We are delighted to be enhancing our customer acquisition and retention capabilities in partnership with Shape Games.
“Shape Games’ commitment to offering seamless and engaging user experiences and proven delivery in both the sports betting and iCasino spaces aligns with our own, making them an ideal partner as we continue our growth trajectory.”
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