In an exciting announcement for motorsports and gaming fans alike, three-time Formula 1 World Champion Max Verstappen will be making a special appearance at the GAMERGY event for the exciting Heineken Player 0.0 Global Final in Madrid this December. This immersive entertainment and gaming Experience promises to bring together the worlds of motorsport and gaming, offering fans a unique experience.

GAMERGY, one of the largest global gaming and esports events, will take place in Madrid this December from the 13th-15th, 2024. The 10th edition of the event will host exhilarating activities featuring cutting-edge technology, live competitions, traditional sports activations and phygital interactive experiences that cater to a wide audience.

“In the past few years, we have seen how the traditional sports and gaming ecosystems have come closer together in innovative and immersive ways. At our most recent GAMERGY México edition, we saw our tennis, football, boxing, skateboarding and paddle activations being amongst the most popular gaming fair attractions. We are very excited to partner with Heineken in adding Player 0.0 to the digital fandom,” said Cristina Carranza, Global Head of Sales at GGTech.

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Heineken® Player 0.0 Global Final featuring Max Verstappen
23 finalists from all around the world will be joining us in Madrid for a simulated racing competition with the aim of winning the title of Player 0.0 Global Champion. Expect a high-octane race where the finalists will demonstrate their skills, speed and agility. During the Player 0.0 Global Final, festival goers will also have the once-in-a-lifetime opportunity to see Max Verstappen on stage. This unique experience is expected to draw immense crowds and therefore fans are encouraged to arrive early.

Exclusive Merchandise and Memorabilia
Fans attending the event will have the opportunity to purchase exclusive GAMERGY merchandise. Limited-edition collectibles will be available for purchase. Don’t miss the chance to take home a piece of history!

BETBY, a leading provider of premium sports betting solutions, solidified its industry presence with a standout appearance at this year’s SBC Summit in Lisbon.

Featuring a strikingly redesigned stand, BETBY showcased the full capabilities of its innovative sportsbook solutions and services throughout the event. A key focus was on the rapidly expanding Latin American market, particularly Brazil, where the company continues to strengthen its footprint.

The event concluded on a high note with BETBY securing the SBC Award for Esports Supplier of the Year. This accolade follows several major product launches throughout the year, including the debut of the advanced AI Labs sportsbook tools, continuous updates to BETBY Games’ proprietary esports content, and an enhanced Bet Builder feature, designed to elevate the sports betting experience for users globally.

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Leonid Pertsovskiy, BETBY’s Chief Executive Officer, commented: “We believe that this recognition from the SBC Summit Lisbon is a reflection of our ongoing commitment at BETBY to advancing the sports betting industry, setting new benchmarks for innovation and operational excellence. Winning the Esports Supplier of the Year award was the perfect ending for us. It reflects the dedication of our entire team, each of whom has played a crucial role in our success. As we look ahead to next year, we are well-positioned to set new records and continue our growth trajectory.”

The Esports Integrity Commission (ESIC) and MOONTON Games, the publisher behind the popular mobile game Mobile Legends: Bang Bang, have entered into a strategic partnership to bolster integrity within the esports ecosystem. This collaboration marks a significant step towards ensuring fair play and ethical standards across mobile esports, a rapidly growing sector of the global gaming industry.

Through this Memorandum of Understanding (MoU), ESIC and MOONTON Games will work together on a range of initiatives aimed at safeguarding the integrity of esports. The partnership encompasses activities such as information sharing, educational campaigns, policy development, risk management and the identification of emerging threats in the esports environment. MOONTON Games will also join ESIC’s Publisher Committee, actively participating in shaping integrity policies and providing industry insight.

“MOONTON Games has long been the leader in the global mobile esports space, and we are excited to welcome them as a partner in our ongoing efforts to protect the integrity of esports. Through this partnership, we aim to promote a fair and secure competitive environment, ensuring that mobile esports can continue to thrive,” said Stephen Hanna, CEO of ESIC.

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Lucas Mao, Managing Director of Global Esports at MOONTON Games, said: “Professionalism and integrity have always been cornerstones of Mobile Legends: Bang Bang competitive esports. By working together with ESIC, we are setting a new standard for fairness in esports and reaffirming our commitment to building a transparent and ethical gaming environment where excellence and integrity go hand in hand.”

Additionally, both ESIC and MOONTON Games will explore joint opportunities to develop policies that address the unique challenges of mobile esports. This includes identifying potential risks in the growing mobile esports ecosystem and working collaboratively to mitigate them through industry-leading practices.

This collaboration reflects the growing importance of mobile gaming in the esports world and reaffirms both organisations’ commitment to fostering transparency, fair competition and ethical behaviour.