Latest News
The Democratization of Content and How It Benefits Content Creators and Businesses
Keeping up with all of the developments in the tech and social media space can be extremely difficult. Social media is the defining medium of our times, and the way it is utilized is constantly evolving.
The rise of social media, alongside other technological advancements, has allowed content creators to take control over the means of content production more than ever before.
Anyone with access to a phone and an internet connection can create highly engaging content on whatever topics they want and share it with the world. Individuals now have the power to create content that can compete with what major companies are producing. The development of content creation tools and technology is rapidly reducing any gaps that still exist in quality.
What’s more, social media means that this content can reach millions of people in minutes. This democratization of content is a key development of our times, and with millions of micro-influencers and content creators finding success, this can also empower smaller businesses, allowing them to significantly boost their marketing efforts through partnerships.
This evolution not only levels the playing field for small and medium-sized enterprises (SMEs) but also empowers them to rival larger corporations in the quality and efficiency of their marketing efforts. It’s a testament to SMEs’ potential and capability in the digital age.
Small content creators and micro-influencers present a cost-effective solution for companies. They offer the opportunity to use content that engages and directly connects with their audiences, establishing a profound link between small businesses and their consumers. This enhances the marketing potential and reduces costs, as micro-influencers and content creators provide a much higher return on investment.
The rise of more democratic content creation tools has allowed the micro-influencer space to boom, which in turn has allowed them to help smaller businesses find creators who align with their values and branding.
From a bigger perspective, this content democratization reduces the entry barrier for businesses to top-quality content. Companies no longer need to shell out huge marketing budgets on celebrity advertising or huge influencers. Thanks to micro-influencers, they can now access creative and innovative content, encouraging businesses of all sizes to explore the world of content creation.
The tools and platforms now available to micro-influencers and smaller content creators have significantly leveled the playing field, ensuring anyone can break into the space. This has also fostered a healthy environment where competition is built on creativity, not who has the biggest checkbook.
In our experience, this creative environment helps content creators grow. They are driven by an urge to create engaging content that stimulates discussions and connects with their communities. This authentic connection is something that celebrity endorsements and advertising simply can not recreate, and it can be priceless for a small or medium business looking to grow and acquire more customers. A genuine endorsement from a micro-influencer can be worth its weight in gold for a company looking to reach its target audience.
At SGG Media, we have had great success partnering with the most creative micro-influencers in the industry with companies that align with their brands and values. We have watched our micro-influencers flourish creatively and utilize different mediums to find success for their business partners.
The creative freedom provided by social media has allowed our micro-influencers to attract audiences in a multitude of ways. Our micro-influencers have been able to utilize different mediums and tools, including videos and podcasts, to build communities and connect them to businesses. Furthermore, this freedom also enables a feedback loop between audiences, micro-influencers, and businesses. Audiences can tell creators what they want to see, and they can shift their focus to enable this.
As the content industry continues to thrive, small and mid-sized businesses are now presented with the opportunity to compete with big businesses for audiences in a way never seen before, and at SGG Media, we are at the forefront of this movement.
Author: Troy Paul, CEO and Co-founder at SGG Media
Latest News
Kambi reveals expanded product suite, becoming the home of premium sports betting solutions
Kambi’s enhanced product portfolio, showcased on its new-look Kambi website, leverages its flagship Turnkey Sportsbook to deliver revenue-driving standalone services such as Odds Feed+
Kambi, the home of premium sports betting solutions, is leveraging the power of its market-leading Turnkey Sportsbook to bring a range of unrivalled, revenue-driving sportsbook products to market.
Expanding beyond its flagship Turnkey Sportsbook, Kambi’s product portfolio now includes its Odds Feed+ service, which provides operators with access to its extensive library of high-quality odds, delivered through a single API integration.
Through Odds Feed+, operators can tailor and continuously adjust their odds package to meet their strategic needs, with Kambi’s odds uniquely benefiting from being born out of the world’s most powerful Turnkey Sportsbook, sharpened by billions of data points from across the globe.
Odds Feed+ is also offered with event resulting and bet settlement as standard and can be further enhanced with additional revenue-driving services such as Offering Compliance and enhanced Trading Tools.
Kambi’s full portfolio of premium sports betting solutions now comprises:
- Turnkey Sportsbook: The world’s leading end-to-end sportsbook solution trusted by more than 40 operators across the globe to deliver growth and regulatory certainty
- Odds Feed+: Create a bespoke package from Kambi’s library of high-quality odds, delivered via a seamless single integration into your existing sportsbook
- Managed Trading: Delivers the full power of Kambi’s trading and risk management capabilities with access to Kambi’s Trading Tools for even greater control
- Bet Builder: An award-winning product with unrivalled combinability across sports with live and cash out functionality enabled
- Esports: Complete package of esports products, including streaming, data, odds feeds and widgets delivered by Kambi’s esports-focused division Abios
- Front End: Flexible, customisable front-end solutions from Kambi’s front end division Shape Games, offering operators the tools to deliver seamless and engaging user experiences
- Sportsbook Platform: The industry’s number one multi-tenant Sportsbook Platform, known for its reliability, scalability and unmatched performance
Kambi’s product portfolio is the latest milestone in the Company’s modularisation strategy and is presented as part of its new-look Kambi website, with Kambi also set to showcase its expanded portfolio at next week’s G2E exhibition.
Werner Becher, CEO of Kambi, said: “Kambi is excited to bring Odds Feed+, along with our expanded suite of premium sports betting solutions, to market. Our portfolio, which benefits from our leading Turnkey Sportsbook, underscores our commitment to elevating partner sportsbooks and expanding our addressable market. We look forward to showcasing our solutions at the upcoming G2E exhibition and further establishing ourselves as the home of premium sports betting solutions.”
Kambi’s expanded portfolio will be exhibited at G2E in Las Vegas, October 7-10 2024, at booth 2230.
The post Kambi reveals expanded product suite, becoming the home of premium sports betting solutions appeared first on European Gaming Industry News.
Conferences in Europe
The Top Operators, Affiliates, and Affiliate Programs Head to the European Gaming Congress 2024
As the European gaming landscape continues to evolve at breakneck speed, all eyes are on the European Gaming Congress (EGC) 2024—an event that has solidified itself as one of the premier networking and knowledge-sharing platforms in the iGaming and affiliate marketing industries. Hosted in Warsaw this year, the event is set to bring together some of the most influential operators, affiliates, and affiliate program leaders to tackle the pressing challenges and opportunities the industry faces today.
With C-level executives and founders from leading gaming companies across Europe in attendance, the EGC 2024 is a must-attend for anyone looking to stay ahead of market trends, new technologies, and regulatory changes. Let’s take a closer look at some of the top CEOs and Co-Founders who will be joining the conversation, shaping the future of the industry, and driving the narrative at this year’s Congress.
Key Industry Leaders Attending EGC 2024:
Tomasz Szymanski – CEO at Betwinsoft
As the CEO of Betwinsoft, Tomasz Szymanski has positioned his company as a major player in the iGaming solutions space. Known for its advanced betting software and cutting-edge technology, Betwinsoft continues to lead innovations in sports betting and casino games.
Marina Astrautsova – CEO at BGaming
BGaming has quickly become one of the most dynamic and creative content providers in the iGaming world, and Marina Astrautsova is at the helm of this success. As CEO, Marina has overseen the company’s rapid expansion into new markets while maintaining its focus on delivering engaging, high-quality casino games.
Aneta Tylicka – CEO at Bukmacherska/Fuksiarz.pl
As the CEO of Fuksiarz.pl, Aneta Tylicka leads one of Poland’s most successful sportsbooks. Under her leadership, Fuksiarz.pl has seen impressive growth in the competitive Polish market. Aneta’s participation in the Congress is an exciting opportunity for affiliates and operators alike to gain insight into how localized strategies can capture market share and improve user engagement in regulated markets.
Piotr Rogowski – CEO at ETOTO Poland
ETOTO is a leading sports betting platform in Poland, and Piotr Rogowski has been instrumental in shaping its trajectory.
Marcin Doszczeczko – CEO at LVBet
Leading LVBet, one of Europe’s most trusted and recognized betting platforms, Marcin Doszczeczko is no stranger to navigating regulatory changes while ensuring operational excellence. At EGC 2024, Marcin will likely address the importance of adaptability in a rapidly evolving market and how LVBet continues to thrive by combining technology with a customer-first approach.
Adam Lamentowicz – CEO at Polish Gaming Chamber
Representing the broader interests of Poland’s gaming industry, Adam Lamentowicz heads the Polish Gaming Chamber and is a critical voice in regulatory affairs. With his background and influence, Adam’s contributions at the EGC will be vital in understanding how gaming companies can work collaboratively with regulators to foster growth, innovation, and responsible gaming.
Filip Sosnowski – CEO at SB Software
As the driving force behind SB Software, Filip Sosnowski has played a pivotal role in delivering innovative betting and gaming solutions. SB Software has become known for its robust technology, which helps operators streamline their operations and enhance user experiences. Filip’s insights will no doubt cover the intersection of software innovation and business scalability, topics critical for iGaming operators.
Dariusz Łęczyński – CEO at STATSCORE
STATSCORE is renowned for its cutting-edge sports data and analytics solutions, and Dariusz Łęczyński has been leading the charge. His appearance at the EGC will likely revolve around the growing importance of data-driven decision-making in sports betting and gaming.
Marcin Giera – CEO at Totalbet
Totalbet, another dominant player in the Polish betting scene, is led by Marcin Giera, whose expertise spans both operational leadership and regulatory compliance.
Lukasz Seweryniak – Country Manager at SUPERBET Poland
As the Country Manager for SUPERBET Poland, Lukasz Seweryniak plays a pivotal role in steering the company’s success in the Polish market. Superbet is well-known for its innovative customer engagement strategies, and Lukasz will bring valuable insights on balancing growth with regulatory compliance in a fast-paced environment.
Stanisław Szostak – CEO and Founder at Astral Forest
Leading Astral Forest, a data analytics and consulting agency, Stanisław Szostak has deep experience in leveraging data to optimize operations, marketing, and compliance for iGaming operators. His appearance at the EGC promises to shed light on the importance of data governance and how it can shape the future of responsible gaming.
Adam Gontarz – CEO at CrustLab
CrustLab, under Adam Gontarz’s leadership, specializes in building software solutions for iGaming platforms. Adam’s insights on optimizing digital infrastructures and developing scalable iGaming products will be a valuable contribution to discussions on tech innovation in gaming.
Bartek Borkowski – CSO / CEO and Co-Founder at createIT.pl
Bartek Borkowski heads createIT.pl, a tech solutions provider with a strong focus on iGaming. His experience in crafting tailor-made solutions for operators will provide useful insights into the role of technology in shaping customer experiences and improving operational efficiency.
Irakli Davarashvili – CEO & Co-Founder at Promofy
As the Co-Founder of Promofy, a company that specializes in influencer marketing for the gaming sector, Irakli Davarashvili will offer a fresh perspective on how gaming companies can leverage influencer partnerships to boost brand visibility and customer engagement.
Vladimir Malakchi – CEO and Managing Partner at XANADA Investments
Vladimir Malakchi brings a wealth of knowledge in investment and scaling gaming companies. As Managing Partner at XANADA Investments, he has supported various successful ventures, and his insights at the EGC will be valuable for both operators and affiliates looking to scale their businesses effectively.
Alexis Wicén – CEO and Founder at Unibo/Scatters
Alexis Wicén, Founder of Unibo/Scatters, is known for driving innovation in gamification within the iGaming space. Alexis’ thoughts on enhancing player engagement and loyalty through gamification strategies will be highly anticipated at the EGC.
Get Ready for Game-Changing Discussions
The European Gaming Congress 2024 is shaping up to be a game-changing event, where the leading minds of the industry will gather to share insights, strategies, and innovations. This lineup of top CEOs, founders, and industry leaders promises to deliver unparalleled expertise, making EGC the place to be for anyone serious about iGaming and affiliate marketing.
Don’t miss your chance to be part of the conversation—final tickets are available here: EGC 2024 Tickets.
For a full list of attendees and agenda, visit EGC Attendees and Agenda.
The post The Top Operators, Affiliates, and Affiliate Programs Head to the European Gaming Congress 2024 appeared first on European Gaming Industry News.
Compliance Updates
Playnetic reinforces European foothold following regulatory approval from the Malta Gaming Authority
Playnetic, the new B2B iGaming provider, has received regulatory approval from the Malta Gaming Authority (MGA).
The news sees the innovative gaming content provider recognised by the MGA, allowing Playnetic to provide its captivating portfolio of games to Maltese licensed operators. This strategic move allows the company to secure partnerships in one of the most prominent online gambling markets in the world, further solidifying its global footprint.
The major milestone comes fresh from a successful exhibition stand at the SBC Summit Lisbon, where the company launched a range of new game titles, including Patrick vs Joker and Medusa’s Fury. Both titles were showcased as the feature games at the show, with a range of activities including daily tournaments and prizes as well as the signature ‘Playnetic Cocktails’.
In the last few months, the company has secured licences in both Sweden and Romania, with recognition in Malta further expanding Playnetic’s reach. This success allows the company to continue its ambitious expansion plans in regulated markets across the globe.
Dan Phillips, Playnetic CEO said: “We’re delighted to have gained our recognition notice in Malta, where there continues to be incredible market potential, and we’re excited to have gained recognition in yet another country so quickly.
“This achievement sees us push forward with our goal of becoming a trusted and reliable partner, focussed on offering quality innovative games to operators on time, every time. The recognition notice also demonstrates Playnetic’s commitment to upholding the highest standards of regulatory compliance.
“This is just the beginning. Playnetic is actively pursuing additional licenses, demonstrating our unwavering commitment to global expansion. Securing this approval from the Malta Gaming Authority fresh off the back of the exciting discussions at SBC Summit Lisbon, underscores our commitment to expanding our reach and offering our partners even more opportunities.”
The post Playnetic reinforces European foothold following regulatory approval from the Malta Gaming Authority appeared first on European Gaming Industry News.
Kambi reveals expanded product suite, becoming the home of premium sports betting solutions
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