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Sportradar Launches Paid Search to Boost Operators’ Customer Acquisition Efforts

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Ad:s paid search increases operators’ registrations by more than 30% and first-time-deposits by more than 40%

Sportradar today announced the addition of paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels, allowing operators to comprehensively and efficiently acquire customers.

By integrating its premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search now provides operators with greater search coverage, increased ad relevance and more accurate targeting. This superior addition addresses historical SEO challenges, ensuring search results now reflect customers’ interests and content preferences.

Beta tests of the ad:s paid search solution have demonstrated a more than 30% uplift in customer registrations and an over 40% increase in first-time deposits.

Nikolaus Beier, SVP Marketing Services at Sportradar, said: “Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”

Paid search is the latest channel added to Sportradar’s ad:s marketing services. Launched in 2019, ad:s’ proprietary, multi-channel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media as well as sponsorship services for more than 150 operators globally.

Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with regulations.  The company is committed to ensuring its teams and partners have the talent, knowledge and experience to meet industry best practices, market compliance guidelines and integrity standards.

The post Sportradar Launches Paid Search to Boost Operators’ Customer Acquisition Efforts appeared first on European Gaming Industry News.

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Embark on an Epic Adventure with Jenny Nevada in the Diamond Temple at SlotsCapital.lv – Enjoy a 150% Deposit Bonus

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The post Embark on an Epic Adventure with Jenny Nevada in the Diamond Temple at SlotsCapital.lv – Enjoy a 150% Deposit Bonus appeared first on European Gaming Industry News.

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CT Gaming

CT Gaming with First installations in Guatemala

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CT Gaming has announced its debut installations in Guatemala, marking a significant milestone in the expansion across Latin America. Following this year’s successful installations in Mexico and Perú, CT Gaming’s presence in the region continues to grow at full speed.

“We are proud of the established partnerships and see these installations as the foundation for a long-term collaboration. We believe this is just the beginning of our journey toward becoming a leading provider in Guatemala,” said Georgi Koprinarov, General Manager LatAm at CT Gaming.

Leading gaming venues in Guatemala, among which Fantastic – Majadas, Fantastic – Las Americas, Magic Bingo – Metro Norte and Magic Bingo – Capitol, are now equipped with EZ Modulo 32/32/32 slot cabinet and the newest addition to the Diamond King family – Diamond King 4. Among the 40 games in the pack, players will experience a unique blend of classic titles and brand-new games such as Zet Fruits,Clovers on Fire and others. Additionally, half of the games are linked to the progressive jackpot Diamond Tree Deluxe, which concept is offering exciting rewards and enhanced gameplay. Another new feature that premiers within Diamond King 4, is the “Buy Bonus” game which brings additional excitement and better chances of winning.

“We are thrilled to partner with CT Gaming and introduce their cutting-edge products to Guatemala. The installation of the EZ Modulo cabinets in combination with the latest multigame – Diamond King 4 has already sparked interest among our players. We look forward to a long and successful collaboration with CT Gaming, bringing top-tier entertainment to our customers,” said Edgar Paz Ravines, director of Desarrollos Providencia.

The post CT Gaming with First installations in Guatemala appeared first on Gaming and Gambling Industry in the Americas.

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Dynamic Gaming

Spintec Expands its US Presence

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Spintec returns to IGA with its exclusive US distributor, Dynamic Gaming, and a shared booth with Gaming Arts.

Spintec’s return to the Indian Gaming Association (IGA) Conference & Tradeshow this year is marked by the significant success the company has achieved since the last show. Their partnership with their exclusive distributor, Dynamic Gaming, has expanded their presence across the US by leaps and bounds.

They are currently licensed and approved for their latest product and games, in California, Michigan, Nebraska, New Mexico, North Dakota, Oklahoma, Wisconsin, Kansas, and Washington, with approvals in Arkansas, Wyoming, Idaho, and Florida waiting in the wings. This highlights their ongoing commitment to the US market and their growing footprint across North America, emphasized further by their imminent entry into Ontario, Canada.

To celebrate their unwavering success in North America, Spintec will be showcasing the best parts of their latest Charisma product line at this year’s IGA. Charisma is a brand-new line of products, which has already won awards and has become an instant global bestseller. In an exclusive introduction, the visitors at IGA will be shown its brand-new Craps solution. It comes with super innovative elements such as the shooter button, 7-out function, and a rotating dealer feature. Additionally, they will also be unveiling their virtual/video Charisma Blackjack machine. Both of these exceptional new solutions are designed to elevate the gaming experience and include a variety of side bets on both games.

But that’s not all – visitors will also have the chance to try out their proprietary new Galactic Spin Roulette game. It offers an enhanced roulette experience with integrated Mega, Major, and Minor Jackpots, bet multipliers of up to 300, and the exciting possibility of winning free spins. This game revolutionizes the roulette experience by eliminating breaks, making the wait for the ball to drop the most thrilling part of the game.

Their booth will also include a variety of compact, multi-station solutions, giving the visitors the opportunity to explore and experience the breadth of their latest product portfolio.

The post Spintec Expands its US Presence appeared first on Gaming and Gambling Industry in the Americas.

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