Latest News
Sportradar Launches Paid Search to Boost Operators’ Customer Acquisition Efforts
Ad:s paid search increases operators’ registrations by more than 30% and first-time-deposits by more than 40%
Sportradar today announced the addition of paid search to its ad:s marketing service, allowing operators to more effectively reach and acquire customers searching betting and gaming-related topics online. With paid search receiving up to 50% of operators’ digital marketing budgets, this enhancement to ad:s means Sportradar’s industry-specific marketing service now covers all major digital advertising channels, allowing operators to comprehensively and efficiently acquire customers.
By integrating its premium content, including live data, live odds and real-time jackpots, into operators’ websites to create dynamic landing pages, Sportradar’s ad:s paid search now provides operators with greater search coverage, increased ad relevance and more accurate targeting. This superior addition addresses historical SEO challenges, ensuring search results now reflect customers’ interests and content preferences.
Beta tests of the ad:s paid search solution have demonstrated a more than 30% uplift in customer registrations and an over 40% increase in first-time deposits.
Nikolaus Beier, SVP Marketing Services at Sportradar, said: “Paid search is an essential marketing channel for betting operators to acquire customers. Only Sportradar, through the combination of our unrivalled expertise and innovative technology, can deliver the industry’s most effective, efficient and comprehensive paid search solution for operators’ customer acquisition efforts.”
Paid search is the latest channel added to Sportradar’s ad:s marketing services. Launched in 2019, ad:s’ proprietary, multi-channel marketing technology delivers data-driven campaign efficiency across programmatic display, video, audio, digital-out-of-home (DOOH), and paid social media as well as sponsorship services for more than 150 operators globally.
Sportradar adheres to the highest standards of socially responsible advertising across its ad:s service, with all campaigns complying with regulations. The company is committed to ensuring its teams and partners have the talent, knowledge and experience to meet industry best practices, market compliance guidelines and integrity standards.
The post Sportradar Launches Paid Search to Boost Operators’ Customer Acquisition Efforts appeared first on European Gaming Industry News.
HIPTHER, the organizer of renowned conferences in the Gaming and Tech industries, is excited to announce the final Agenda for the European Gaming Congress (EGC) 2024, taking place from October 14-16, 2024, in Warsaw, Poland.
This year’s congress promises an insightful exploration of the ever-evolving iGaming industry, featuring thought leaders and experts across a wide range of topics, including Gambling Compliance, Fintech, Blockchain, Esports, Online Casino, Sportsbook, Affiliate Marketing, SEO, PR and Marketing, and Talent Acquisition & Retention.
A Warm Welcome
As with every HIPTHER conference, EGC 2024 will kick off with the Welcome Meet, a cozy pre-conference gathering. In a relaxed, family-like atmosphere, reconnect with old friends and meet new ones, sharing stories and aspirations over a toast. It’s all about warmth, laughter, and the joy of coming together. Let’s raise our glasses to new beginnings and shared adventures!
Start Your Day with Wellness Networking Sessions!
Day 1 of the Congress begins with “Revitalize and Energize: Autumn Power Yoga.” This session is designed to help everyone bring their best selves to the conference, with a refreshed mind and centered body.
On Day 2, join the Morning Networking Run, where you can run 5-7 km through beautiful Warsaw with like-minded peers at an easy pace—networking while enjoying the sights!
Learn from the Experts & Connect with the Finest
The EGC 2024 Agenda features expert panels on crucial topics in the iGaming industry, including:
- Focus on the Polish iGaming Market and Legislation
- Investment and Startup Success in iGaming
- The Future of Esports
- Maximizing Affiliate Marketing in the iGaming Industry
- Compliance Focus in Europe – DACH Insights & Nordic Updates
- Slot Development Workshop
- Fintech and Blockchain Innovations
- SEO Keynote Presentations
- Balancing Technology and Regulatory Compliance
- Gamification in Sportsbook & Casino Operations
- Responsible Gaming and Machine Learning in Online Casino
- PR & Marketing
- Responsible Gaming & AML Compliance
- Talent Acquisition & Retention in iGaming and Beyond
Enjoy Networking & Celebrate Excellence!
Starting with the Welcome Meet and the Wellness Networking sessions, making connections at the European Gaming Congress becomes easier, delicious, and fun!
Each Conference Day is enriched with relaxing, social breaks, offering delectable vegan buffets and the opportunity to connect with key decision makers.
The Phantom Prelude: Pre-Halloween Extravaganza Karaoke and the EiGE Awards 2024 Ceremony
The EGC Evening Networking turns up the volume with exciting parties! On Day 1, we will honor industry excellence at the European iGaming Excellence Awards Ceremony, followed by a fun-filled Pre-Halloween Karaoke fest!
Closing Networking Party
As Day 2 concludes, unwind and say your goodbyes while scheduling follow-up calls in a fun and uplifting environment, the usual HIPTHER way. Stay tuned for more updates!
Don’t miss the opportunity to join the insightful and exciting European Gaming Congress 2024 – Secure your spot to learn & forge meaningful relationships: https://hipther.com/events/egc/regwarsaw/
The post European Gaming Congress 2024 Final Agenda Revealed! appeared first on European Gaming Industry News.
Latest News
Nolimit City revisits the slammer in one of it’s most anticipated releases this year – San Quentin 2: Death Row
Nolimit City is back behind bars with San Quentin 2: Death Row. It’s been nearly 4 years since the OG San Quentin xWays® escaped into the world, and the fans have been hungry for more ever since. Well, the wait is over. It’s time to do hard time… again. This isn’t Nolimit City’s first sequel of the year, following the bangers Fire in the Hole 2 and Punk Rocker 2. But San Quentin 2? It’s something else!
San Quentin 2 steps it up a level from its predecessor with some serious graphic makeovers to the returning characters, including the one and only Beefy Dick. That’s not all! Nolimit City has also turned up the stakes by adding some tantalising features that’ll have your heart pounding harder than a prison escape on execution day.
In the base game, locked Enhancer Cells sit on top and below each reel, waiting to be cracked open by Bonus Symbols. Enhancer Cells may reveal 1 of the 5 top paying symbols, Wild Symbol, Razor Split or xWays® Symbol. Nolimit City’s signature xMechanics really come in clutch to elevate the gameplay in San Quentin 2. The Razor Split Symbol will shred the reels, splitting symbols like a sharpened shiv and in the event that another Razor Split Symbols lands on the top or bottom Enhancer Cells, then the symbols in the same reel are split twice! In addition to this there are regular Split Wilds that can land on any reel and will split all the regular symbols on the same reel.
The xWays® Symbol reveals a 5-high stacked symbol, but if two xWays® land in active Enhancer Cells, they flood the reel with 10 Wilds. xBet® guarantees 1 Bonus Symbol anywhere on the reels. Double xBet® guarantees 2 Bonus Symbols on the reels. Landing 1 or 2 Bonus Symbols in the base game will turn it into a Wild Symbol and open the Enhancer Cells on it’s reels.
Hitting 3,4 or 5 Bonus Symbols gets you closer to the execution date by heading into Green Mile Spins with 1,2 or 3 Jumping Wilds respectively. But before you head down the Green Mile, you’ve got a tough choice: draw extra Jumping Wilds or keep what you’ve got. Players will get the opportunity to draw additional Jumping Wilds to a maximum of 5 Jumping Wilds or collect the Jumping Wilds already awarded. Be careful tho, drawing extra Jumping Wilds could come at the expense of losing 5 spins. Life in the yard is all about high risks, especially when reaching 5 Jumping Wilds, where you are given the choice to risk losing 5 spins or getting the Max Win!
Jumping Wilds also unlock Enhancer Cells based on their numbers, with some Wilds getting multipliers that double if split by a Razor Split. Land Bonus Symbols on closed cells? You’ll unlock more Jumping Wilds and extra spins—3 to 6, depending on how many Symbols you land. Landing Bonus Symbols on the reel with a closed Enhancer Cell will unlock it and then will transform into a Jumping Wild. Landing 2-5 Bonus Symbols will award 3-6 extra spins respectively!
It’s a lot to digest but you’ll have plenty of time for that while doing some hard time with Beefy. When execution day finally arrives, a whopping maximum payout of 200,000x the base bet is awarded. San Quentin 2: Death Row is considered to be “Insanely Volatile” which comes at no surprise, considering that Nolimit City are known for their highly volatile but high paying catalogue of online slots.
Per Lindheimer, Head of Product at Nolimit City, said: “We’re back at San Quentin, and what a wild ride this sequel has been. Expectations were sky-high, so we pulled out all the stops to create a game worthy of the San Quentin legacy. With a 200,000x max win and the option to trade spins for extra Jumping Wilds, we hope players get a thrill from San Quentin 2 just as much as we did making it!“
‘San Quentin 2: Death Row’ will be available to all Nolimit City partners on September 24th, 2024.
The post Nolimit City revisits the slammer in one of it’s most anticipated releases this year – San Quentin 2: Death Row appeared first on European Gaming Industry News.
Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator
, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
European Gaming Congress 2024 Final Agenda Revealed!
Nolimit City revisits the slammer in one of it’s most anticipated releases this year – San Quentin 2: Death Row
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
Kaizen Gaming to participate at SBC Summit
GoldenRace’s Virtual Sports now available on Pepeta
BOS/The Swedish Trade Association for Online Gambling commissions Advisense to strengthen efforts against money laundering
Jackson Rancheria Casino Resort and Quick Custom Intelligence Forge a 3-Year Strategic Alliance
Great Canadian Entertainment and Petroglyph Development Group Announce Agreement for Purchase and Sale of Elements Casino Victoria
ACMA: Young Australians Embrace National Online Gambling Self-Exclusion Register
Gaming Corps Announces the Launch of Expanding Joker
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
