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European Gaming Congress 2024
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Atlaslive Expands Leadership Team with New Appointments in Sales and Account Management

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Atlaslive, the dynamic iGaming platform, has announced the appointment of Vladimir Matvijevichas Head of Sales as an essential step to support the company’s global expansion strategy. Additionally, the company is proud to introduce Marina Mirzoyan as the new Head of Key Account Management. With her fresh perspective, boundless enthusiasm, and exceptional leadership abilities, Marina will focus on strengthening existing partnerships while exploring new business opportunities and client relationships.

Vladimir is a great addition to the Atlaslive team. He brings a wealth of experience from his work in B2B and B2C, including his time at SoftGamings. His deep understanding of diverse markets, strategic thinking, and strong client relationship-building abilities will undoubtedly strengthen Atlaslive’s sales department efforts. By staying ahead of industry trends and delivering strong results, Vladimir adds value to the growing team.

In his new role at Atlaslive, Vladimir will be in charge of creating and putting the company’s sales strategies into action, while also growing its client base in key markets. He’ll focus on building strong, long-term partnerships and helping the company grow, starting with a special focus on the Latam market.

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Vladimir Matvijevich commented: “Starting as Head of Sales in Atlaslive is a great opportunity. I believe that the company and I share the same vision for how to approach business, and I see this as the beginning of achieving our goals together. My focus is not just on sales but also on building lasting relationships with our partners. Our primary focus right now is the Latam market, where we have very ambitious plans, and I’m confident we can succeed.”

As mentioned earlier, the company has also appointed Marina Mirzoyan as the new Head of KAM where she will focus on strengthening client relationships and ensuring the KAM team delivers top-tier service and performance.

Marina is a results-driven professional with over 9 years of experience in product and business development, where she has led teams and significantly boosted revenue growth within existing customer bases. Known for her personable approach and ability to work effectively with diverse groups, she is adept at solving complex challenges and fostering strong client relationships.

In 2021 Marina embraced a new challenge by transitioning into the iGaming sector as a Business Development Executive responsible for driving the growth of one of BetConstruct’s brands. Working there she played a key role in finding new business opportunities and enhancing the company’s presence in competitive markets. Marina focused on creating custom strategies to engage clients, which helped grow the company’s market share and build strong, long-lasting relationships with key partners. She also led teams from different departments to deliver solutions that met client needs, boosting customer satisfaction and loyalty. Her leadership and smart approach played a big part in raising BetConstruct’s reputation.

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Now, Marina has joined Atlaslive, the dynamic iGaming platform, and is ready to achieve new milestones and continue her successful journey in her professional life.

 

She said, “I’m incredibly excited to be joining at such an exciting time of growth and can’t wait to contribute to the ongoing success. I’m eager to introduce new, innovative processes that will help accelerate the company’s impressive growth even further. I look forward to collaborating with my talented colleagues as we steer the B2B business toward an even brighter future.”

Commenting on both appointments, Maxim Slobodyanyuk, CEO of Atlaslive, said: “Marina and Vladimir are both exceptionally talented individuals who will undoubtedly be key assets to Atlaslive. They have a deep understanding of the gaming industry, strong product knowledge, and extensive experience in building meaningful partnerships. I’m sure they will bring greater cohesion to their respective teams and lead us to the next level of international expansion.”

With Vladimir Matvijevich and Marina Mirzoyan joining the team, Atlaslive looks ahead to continued growth and success, powered by their expertise and vision. Atlaslive – the tech behind the game.

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The post Atlaslive Expands Leadership Team with New Appointments in Sales and Account Management appeared first on European Gaming Industry News.

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Tom Horn Gaming expands global reach with launch of its content on iGP’s iGaming Deck

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Tom Horn Gaming has announced that its full portfolio of games is now available through iGP’s iGaming Deck platform, expanding the supplier’s global distribution network.

This link-up enhances the supplier’s global reach, offering operators worldwide access to Tom Horn Gaming’s full suite of multi-product offerings, including their player-centric slot games, known for their engaging mechanics and captivating features like QuickX™ and BlastX™.

As a leader in the iGaming industry with over 15 years of experience, Tom Horn Gaming has built a strong reputation for delivering high-quality online casino content such as proprietary slot titles as well as exclusive third-party content. With just a single integration, operators can now expand their offerings and increase revenues by providing premium content libraries from Tom Horn Gaming to their players.

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Ondrej LapidesCEO of Tom Horn Gaming, commented on the partnership: We are thrilled to have partnered with iGP and to be featured on their innovative iGaming Deck platform. This partnership strengthens our global distribution strategy, allowing us to bring our premium content to an even broader network of operators and players around the world. 

At Tom Horn Gaming, we are committed to delivering exciting and high-quality gaming experiences, and through iGaming Deck, we can reach new audiences and support our partners in driving success.

iGaming Deck, known for its intuitive UI and advanced promotional tools, offers operators unparalleled control over their content and promotions, all accessible via a single API. With more than 5,000 games currently available on the platform, iGaming Deck’s cloud-based solution enables operators to manage their iGaming offerings with unprecedented speed, flexibility, and insight. The latest partnership adds another esteemed  content provider to iGaming Deck’s growing portfolio of top-tier titles.

Jovana Popovic Canaki, Deputy CEO at iGP added: We are delighted to have the opportunity to partner with Tom Horn Gaming, a supplier renowned for providing high-quality online casino content which I’m sure our operator partners will be extremely keen to offer to their players. 

iGaming Deck has been a monumental success for us since its launch last September, with more than 20 leading content providers now live with the platform. We plan to add many more partners and expand the portfolio of first-class titles going forward, and the future for the platform is looking extremely bright.

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Through this partnership, Tom Horn Gaming continues to solidify its position as a leading supplier in the iGaming industry, ensuring its content reaches a wider audience. The addition of Tom Horn content to the platform empowers operators with cutting-edge gaming experiences that enhance engagement and drive growth.

The post Tom Horn Gaming expands global reach with launch of its content on iGP’s iGaming Deck appeared first on European Gaming Industry News.

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Infront enhances product integrity through IBIA partnership

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Infront has become an Associate Member of the International Betting Integrity Association (IBIA), the largest customer account betting integrity monitoring body for private operators in the world. The agreement underlines Infront’s commitment to betting integrity, information sharing and cooperation and sees them align with over 50 companies and 125 leading sports betting brands in IBIA.

The partnership comes as Infront’s betting portfolio and client base continues to grow. From 2025 Infront is set to deliver over 70,000 annual events to their global growing client base. This will include the data partnership Infront has announced with the ITF.

The addition of a robust data delivery platform will also provide bookmakers with a low latency data product. This makes it vital to develop the unit’s integrity services and functions for more than 40 rightsholders.

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Chris Catling, Head of Infront Bettor, said: “By becoming part of this esteemed global network we gain valuable intelligence, enabling us to detect and address suspicious betting patterns swiftly and effectively. This partnership strengthens our compliance and offers a unique opportunity to collaborate with key stakeholders worldwide on policy development to help shape a safer, fairer and more sustainable future for the betting industry. As a relatively new business in this space, aligning with an organisation of IBIA’s credibility is crucial for demonstrating our commitment to transparency and integrity, one of the core values of Infront.”

Khalid Ali, CEO of IBIA, said: “I am delighted to welcome another major player in the sports betting ecosystem as a member of IBIA. Infront is a globally recognised organisation that will deliver a significant amount of tennis product to the betting industry from 2025. Infront and IBIA are committed to working together to ensure the highest levels of integrity for that product and to protecting all sports from for betting-related corruption.”

Membership provides access to IBIA’s global monitoring network to help identify and address suspicious betting activity, as well as compliance guidance on evolving regulations across jurisdictions. It also allows Infront to work closely with regulators, sports organisations and other operators, fostering greater industry cooperation. IBIA’s partnerships with leading sports federations like FIFA, UEFA and the IOC will enhance joint efforts to combat corruption.

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

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BGaming enters mythical realm with Fortuna TRUEWAYS

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Popular iGaming content provider BGaming has transformed the classic Hold and Win Bonus game with its engaging TRUEWAYS mechanic in the latest title, Fortuna TRUEWAYS. On top of this, the magical release includes the Wheel of Fortune, Fortuna SpinUp™, and Fortuna Favors the Brave features, as well as Wilds, Mystery symbols, a Coin Respin round and an accessible Prize.

Players must reach the summit of Mount Olympus to witness the all-powerful goddess Fortuna spin her Wheel of Fortune, with a maximum win of €250,000 up for grabs. As the embodiment of luck, Fortuna can divide one symbol into 1/8 via the Wheel of Fortune feature, enhancing winning combination payouts in both the main and Bonus games.

A flexible dynamic Prize increases anticipation and delivers ample rewards to players who fill all the cells on the Bonus reels with Coins. The Prize adapts to the number of cells in the Bonus round, starting at x30 of the stake for 12 cells and ending at x5,000 for 48. Players can refer to the rules for the complete Prize table.

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The Fortuna Favors the Brave feature can be triggered if there is a winning combination. An animated Expanded Wild featuring the goddess Fortuna may appear on reels 3 and 4 and break up into 1/8 Wilds. The smaller Wilds then assume the role of multipliers when Fortuna SpinUp™ is active.

The all-new Fortuna SpinUp™ can be purchased for x4 of the bet amount. This button sees the player receiving more Mystery, Coin and Wild symbols, with each Wild offering a multiplier between x2 and x8, and The Wheel of Fortune appearing more frequently. The Mystery symbol has the power to randomly transform into one of Fortuna TRUEWAYS’ paytable icons.

Adding further excitement to the classic Hold and Win Coin Respin round, Collect assumes all the values of the Coins present on the screen, while Boost adds its own value to the figures on screen, except for other Boosts. At the end of this round, all Coin values are summarised and the total amount is paid to the player.

Yulia Aliakseyeva, Co-CPO at BGaming, said: “We are delighted to inject Fortuna TRUEWAYS with so many engaging additions, such as our progressive Prize mechanic and our lucky character’s themed features. Our TRUEWAYS series continues to be a hit and switches up the traditional slot game format, offering more unexpected surprises for players on an ever-shifting field.”

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