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Introducing Bigly, the game-changing studio
New developer hits the market with a never seen before commercial model that promises to revolutionise how operators pay for slots
Bigly is set to revolutionise the content provision space with the studio coming to market with a unique commercial model that allows operators to offer blockbuster slots to their players for a capped cost.
For operators, this means no more expensive revenue share deals with studios and no more promoting the same games as their rivals. Instead, they can push the games that best deliver the experiences their players are seeking and keep the lion’s share of the revenues they generate.
Bigly is a bold and ambitious studio that uses a hybrid of a revenue share agreement with the fee each operator pays capped at a fixed amount each year.
With a product roadmap that allows for ten top-quality titles per year, operators get more bang for their buck with each passing month as more games are added to the Bigly portfolio. The studio’s first slot will be Deep Sea Treasure, a visually striking cascade game that promises plenty of bonus action.
Because of the capped monthly cost, Bigly’s games are a reliable and predictable expense, providing huge monetisation opportunities for operators to explore. The more marketing clout the operator puts behind each game, the better it can perform and the more revenue it can generate.
This is revenue the operator gets to keep instead of handing a percentage back to the studio, as is the case with standard commercial agreements.
Bigly is the brainchild of industry veteran Liam Mulvaney who is joined by a team of bright minds and creative talent to produce Bigly’s content portfolio. To drive Bigly to its intended targets, Reelsoft has joined as the company’s technology partner.
Reelsoft is a key player in the iGaming technology sector, offering powerful, scalable solutions for game studios and aggregators and at the heart of Bigly’s operation is Reelsoft’s development team and Vision RGS which is the company’s innovative remote game server. Vision RGS enables rapid development of casino games such as slots, table games and crash games while ensuring smooth integration for operators providing a stable and robust foundation for Bigly’s ambitious plans.
Liam Mulvany, Founder and Chief Commercial Officer at Bigly, said: “Bigly is not just another slot studio – there are already 100s of those doing pretty much the same thing. This is an industry that talks a lot about innovation yet still turns to the same commercial model that’s been used for decades. Instead, we have come to market with an entirely new commercial model we believe will be super appealing to operators.
“Because of our capped monthly fees, operators can become really creative with the games they offer to their players and how they go about marketing them. The more they push our content, the better it performs and the more revenue it generates – revenue they get to keep.
“At a time of growing costs and shrinking margins, Bigly is exactly what operators need. Our games hit the mark with players, and they also hit the ROI operators are seeking. We are already in late-stage talks with several operators and will be announcing our first partners shortly.”
Thomas Nimstad, CEO of Reelsoft, commented: “We’re thrilled to support Bigly’s journey from unique concept to launch. Their innovative approach to the commercial model is exciting and new in the industry, and we’re excited to see their creative vision come to life on our vision RGS platform. We believe in empowering studios like Bigly with the tools and infrastructure they need to focus on creating exceptional content, and we’re confident that Bigly will shake up the market with their new commercial concept and games.”
The post Introducing Bigly, the game-changing studio appeared first on European Gaming Industry News.
Aposta Ganha
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.
Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
Asia
DigiPlus Interactive Launches “Pusta de Peligro” Campaign
The DigiPlus Interactive Corporation, with its social development arm, BingoPlus Foundation, has launched the “Pusta de Peligro” campaign, pioneering a responsible gaming initiative to empower Filipino players with the knowledge and tools to make better choices in their gaming experiences. This campaign leverages the relatable term Petsa de Peligro—which reflects the need to be prudent before paydays in the Philippines as a metaphor for moments when players must exercise caution and discipline in their gaming.
The Pusta de Peligro campaign aligns DigiPlus Interactive with the efforts of PAGCOR in promoting responsible gaming and playing with a trusted operator, demonstrating a shared commitment to keeping gaming safe and enjoyable. A three-pronged approach to prevention, education and intervention anchors the campaign’s objective to teach Filipinos how to know the risks, set limits and get the right support.
Last November 14, DigiPlus and BingoPlus Foundation held the “Tamang Laro, Tamang Panalo! Wais Tips for Pusta de Peligro Moments” hybrid talk show in its headquarters in front of over 200 audiences on-site and online.
The show was split into two sessions with the first one being the “Tamang Laro” episode–Teresita Cambe-Castillo, licensed psychologist, chairperson of the board of Seagulls Flock Organisation and International Gambling Certification Board member, discussed how to spot the signs of excessive gaming and provide mental health support for oneself or others.
In the afternoon, proven financial guru Armand Bengco led the conversation in the “Tamang Panalo” episode, teaching the viewers how to continue winning by knowing how to handle money, build an entertainment fund and spend responsibly.
The “Tamang Laro, Tamang Panalo!” hybrid talk show is proof that DigiPlus, through BingoPlus Foundation, is committed to advancing an education campaign that goes beyond reminders on responsible gaming habits, but also gives actionable, practical tips to better manage their entertainment fund through financial literacy learning sessions, and spot the signs and provide psychological first aid for excessive gaming.
“We’re committed to more than just delivering exciting digital entertainment. With Pusta de Peligro, we’re taking responsibility to help players be mindful, enjoy responsibly, and stay financially aware,” said Rafael Jasper Vicencio, Director of DigiPlus Interactive and President of AB Leisure Exponent and Total GameZone Xtreme, the operator of BingoPlus Stores and developer of its beloved games.
Celeste Jovenir, COO of BingoPlus Foundation and Vice President of DigiPlus Interactive, said: “Pusta de Peligro is just the beginning. We are committed to setting the bar as a responsible industry leader, helping Filipinos navigate gaming wisely, for truly enjoyable and rewarding experiences with us.”
The post DigiPlus Interactive Launches “Pusta de Peligro” Campaign appeared first on European Gaming Industry News.
Compliance Updates
Danish Gambling Authority Opens Applications for Land-based Bingo Licences
The Danish Gambling Authority has officially opened applications for land-based bingo licences under the country’s new regulatory framework.
The licences will be valid from 1 January 2025 for applicants who meet the required conditions and submit complete applications by 10 December 2024.
This development provides opportunities for operators to offer land-based bingo within a regulated environment.
To assist prospective applicants, the Danish Gambling Authority has created a dedicated “Land-Based Bingo” webpage. Here, operators can access application materials, guidelines and instructions to ensure submissions are completed accurately.
Operators seeking a licence valid from 1 January 2025 must submit their applications by the 10 December deadline. Applications that meet all requirements will be processed in time for the start date.
In cases where additional information or conditions are needed, the authority may issue licences with specific stipulations, granting operators additional time to address outstanding issues.
To support industry stakeholders, the Danish Gambling Authority will host an information meeting about the new land-based bingo rules on 5 December 2024. The session will take place at Englandsgade 25, Odense, and interested parties are encouraged to register by 29 November 2024.
The post Danish Gambling Authority Opens Applications for Land-based Bingo Licences appeared first on European Gaming Industry News.
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