Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has completed its license application through the Betting Management System (Sigap) to operate within Brazil’s regulated market.

Gustavo Henrique, Grupo Aposta Ganha’s Legal Head, said: “These are strict security criteria, transparent and demanding responsibility, ensuring greater consumer protection and significantly contributing to the integrity of the market. This new phase fosters fair competition, and we are ready to follow all the procedures to obtain the license.”

Having been operating in the country for the past six years, from 1st January 2025, the company will embrace the opportunity to play a major role in Brazil’s new chapter under the rules of the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance. With operations in both Brazil and Mexico, the company has always complied with legal requirements, demonstrating to authorities, customers, and society its interest and capability to operate in a regulated market.

As a passionate advocate of Responsible Gaming, only players over the age of 18 years old can enjoy Aposta Ganha’s online platform. These strict legal requirements have always been a foundational feature of Aposta Ganha’s operations, even before the strict measures laid out in the ordinances of the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance.

Aposta Ganha is now eligible to commence its regulated operations from January 1, 2025, depending only on the SPA analysis to obtain the official license from the Brazilian government.

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Grupo Aposta Ganha CEO, Elvis Lourenço:, added “We have built a trusted reputation in the gaming and entertainment market, in addition to respecting the current Brazilian legislation and integrity in betting. Today, we reinforce our commitment to customers and society to continue promoting entertainment that is ethical, safe, and socially responsible.”

Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, is to sponsor the country’s foremost annual sporting celebration of Brazilian football. First launched in 1970, the award recognizes the best footballers and coaches in Serie A of the Brazilian Championship.

Now in its 55th running, the prestigious award ceremony will proudly carry the name of Aposta Ganha, kicking off a progressive partnership with ESPN, considered one of largest television channel networks in the world, a company owned by The Walt Disney Company and Hearst Corporation.

The in-depth evaluation criteria and the recognition of clubs, athletes and the public for the award align perfectly with Aposta Ganha’s philosophy as a business.

ESPN  experts will monitor all 20 teams in Serie A of the Brazilian Football Championship to assign ratings to players round by round. At the end of the championship, the averages of these scores will represent 60% of the score, while the other 40% will come from the “DataESPN Algorithm”, created by the channel’s tactical and statistical performance analysis core, which analyzes more than 80 performance statistics for each athlete.

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Once the final round is played, the players accruing the highest average in each category will receive a prize. Thus, the player with the highest average will be chosen as the best player in the championship and will receive the ESPN Golden Ball Aposta Ganha.  The competition’s top scorer will receive the ESPN Silver Ball Top Scorer Win Bet. While the youngest player will receive the Newcomer award. Finally, the best coach will receive the Telê Santana Trophy.

Hugo Baungartner, Aposta Ganha CCO, said: “Working with a brand as powerful as ESPN within a project respected and recognized by athletes, the press and society, consolidates Aposta Ganha as one of the largest companies in the world. Our partnership reinforces our total commitment to bringing responsible and quality entertainment to people, in addition to valuing and encouraging the most beloved sport in the country.”

Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has signalled its unwavering commitment to safeguarding sport by joining the Sportradar Integrity Exchange. This incredibly important network enables bookmakers worldwide to report suspicious betting activity.

Programme members play an active role in exchanging data-driven insights on match-fixing, which enriches the reports on global match-fixing trends and details of any fixtures flagged as suspicious by other operators in the community. In total, 85 betting platforms are part of the global initiative.

Aposta Ganha’s leading position in Latin America, alongside its Mexican-facing Apuesta Gana brand, will support Sportradar’s ongoing fight against betting-related manipulation in sports in the region.

Hugo Baungartner, Aposta Ganha CCO, said: “The Sportradar Integrity Exchange is a vital initiative for operators across the globe to unite and ensure our players can enjoy a fair sporting landscape. Our data and standing in LatAm will prove a valuable asset and we’re proud to partner with such a proactive programme.”

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Felippe Marchetti, Sportradar’s Manager Integrity Partnerships Brazil, added: “Fighting to safeguard sport by identifying suspicious betting activity is a team effort and we’re very pleased to welcome Aposta Ganha to our Sportradar Integrity Exchange, which is designed to address corruption from different aspects of the betting industry.”