

Asia
eStar Gaming Announces its Intention to Collaborate with Dalian Young Boy Football Club
China’s leading esports brand, eStar Gaming, a subsidiary of NIP Group announced its intention to collaborate with Dalian Young Boy Football Club. This partnership aims to explore innovative business models that blend digital and traditional sports realms, enhancing urban culture, tourism and the consumer economy through the power of sports.
Kui Wang, Investor and Chairman of Dalian Young Boy Football Club, said: “We are delighted to partner with eStar Gaming, a pioneer in the esports industry. Esports resonates with the youth, offering a dynamic platform for engagement. Our ‘esports+ football’ collaboration is set to spark excitement and innovation, enriching the traditional sport of football with new dimensions. We are confident that this alliance with NIP Group, the first listed Chinese esports company on Nasdaq, will propel Dalian Young Boy and Dalian football into uncharted territories, while our exploration in the integration between esports and traditional sports will pave the way for sustainable growth in both industries.”
Hang “Allen” Sui, Chief Operating Officer of NIP Group, said: “This cross-industry partnership is a groundbreaking step towards integrating esports and football. The synergy between our organizations will deliver unparalleled fan experiences. We anticipate expanding our collaboration with Dalian Young Boy to include cultural exchanges, tourism promotion, and esports festivals, exploring the full potential of digital-inclusion.”
Esports has become an exceptional medium for the younger generation to engage with traditional sports culture and socialize. In late August, Nuoyan and Orange, eStar Gaming’s representative players, engaged in an inaugural exchange with Dalian Young Boy Football Club, experiencing a day in the life of a football player. The event saw a jersey exchange between Dong Chen, General Manager of Dalian Young Boy Football Club, and the eStar Gaming players, with active participation from athletes Weijie Mao, Pengyu Zhu, Shan Huang and Ge Qu.
The integration of esports and traditional sports has emerged as a focal point for both sectors. According to the Esports Working Committee of the China Audio-Video and Digital Publishing Association, the domestic esports industry reached approximately 490 million users in 2023, with over 300 million being young users. This integration is poised to align with the entertainment preferences of the youth, revitalizing sports culture in a manner that reflects the new era and fostering “out-of-the-box” growth for traditional sports and local cultural tourism.
The post eStar Gaming Announces its Intention to Collaborate with Dalian Young Boy Football Club appeared first on European Gaming Industry News.
Asia
FOMO7 Expands Platform with 46 New Indian Lottery Games

FOMO7, a trusted name in online entertainment, has unveiled a massive update to its gaming platform with 46 exciting new Indian lottery games, giving players even more chances to win guaranteed prizes in addition to their regular winnings.
This new launch brings a diverse mix of India’s most beloved lottery formats, including:
• Kerala Lottery
• Speed Matka Lottery
• Daily Matka Lottery
• Dear Lottery
• Daily Pick3, Pick4 & Pick5 Lotteries
• Wingo Lottery
With minimum bets starting at just ₹6, draws are held as frequently as every minute, and scheduled daily, weekly, and at popular time slots like 8 AM, 9 AM, 5 PM, 8 PM and 10 PM, offering a dynamic and rewarding experience for both casual and seasoned players. Top winnings go up to ₹10 Crores, making this one of the most lucrative opportunities in the online lottery space today.
In addition to its rich selection of lottery games, FOMO7 offers a comprehensive gaming experience with casino games, sports betting, instant sports and classic live sports, catering to all kinds of online gaming enthusiasts.
The post FOMO7 Expands Platform with 46 New Indian Lottery Games appeared first on European Gaming Industry News.
Asia
UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia

UFC, the world’s premier mixed martial arts organization, and international iGaming brand Parimatch announced a new marketing partnership that establishes Parimatch as UFC’s Official Sportsbook and Betting Partner in Asia.
Parimatch will strategically activate its brand within a selection of UFC events, leveraging UFC’s wide-reaching promotional assets. Highlighted integrations include Parimatch branding in the world-famous Octagon and collaborations with UFC to creatively engage fans through original content that will be distributed via UFC’s popular digital and social channels in Asia that reach more than 17.5 million users.
“Parimatch has been a trusted partner and we are thrilled to extend this collaboration to Asia. Their support is instrumental in our efforts to give local athletes the opportunity to compete in the Road to UFC tournament and ultimately help them realize their dreams of making it to UFC. Together, we are driving the growth of our sport and delivering world-class experiences to fans across the region,” said Kevin Chang, Senior Vice President and Head of Asia for UFC.
“Today we start off a new era in the Parimatch partnership with UFC, built on the same strong values we share in serving UFC fans worldwide and delivering unforgettable moments. We’re excited to be back, ready to create even greater experiences for fans with the opportunities that lie ahead of us,” said Parimatch owner Sergei Portnov.
This new agreement builds upon an earlier relationship between UFC and Parimatch in which Parimatch served as UFC’s Official Sportsbook Partner across several regions worldwide.
The post UFC Names Parimatch as Official Sportsbook and Betting Partner in Asia appeared first on Gaming and Gambling Industry in the Americas.
Asia
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine

Parimatch has hosted an exclusive meet-and-greet with cricket legend Sunil Narine. Held on March 19, the event titled “Stay at the Top of Your Game” was led by renowned sports anchor MC Russh, giving fans and media a unique opportunity to engage with one of the most exciting bowlers in world cricket.
Hosted at the stunning rooftop venue of Scrapyard Brewing Co. with panoramic views of Kolkata, the session perfectly reflected Narine’s philosophy of always staying at the top of his game.
The event kicked off with a Q&A session where Sunil Narine shared insights into his journey with the Kolkata team, reflecting on his most memorable performances and the passionate support of Riders’s team fans. He spoke about his role in the team and the influence of various captains on his career. Narine also emphasised the importance of brand collaborations in a cricketer’s career and encouraged young players to stay true to their skills.
After the Q&A session there was a Time Wheel split into categories each offering even more exciting questions. The host was spinning the Wheel and Narine answered the questions, keeping the atmosphere vibrant and the audience engaged.
The highlight of the evening was the surprise appearance of Sunil Narine’s double, who asked him a fun and intriguing question: “If you could be at two places at once, where would the real you go—and where would you send me?” This playful moment added a lighthearted touch to the event.
Fans also had the chance to ask Sunil about his journey with Kolkata team, from a dressing room story they hadn’t heard before to whether he enjoys more batting or bowling, and what career he might have chosen if not for cricket.
The event concluded with a memorable photo session with Narine, providing fans with the perfect opportunity to capture the moment with the cricketing icon. In addition to the exciting activities, attendees were given exclusive Parimatch merchandise, making the event even more special.
Reflecting on the session, Sunil Narine commented:
“It’s always a big pleasure to connect with the fans, and I’m really thankful to Parimatch for giving me another chance to get closer to them and share my story. Cricket has given me so much, and I’m excited to give my energy back. I’m pumped for the Indian T20 League and can’t wait to give my best for everyone who’s been supporting me.”
The post Parimatch Hosts Rooftop Meet & Greet with Sunil Narine appeared first on European Gaming Industry News.
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