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Aristocrat Interactive™ strikes content deal with Vickers.Bet in UK

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Aristocrat’s new iGaming White-Label division enters into new contract with popular operator
Aristocrat Interactive, Aristocrat’s rebranded online Real Money Gaming (RMG) division, has secured a deal with Vickers.Bet to migrate the operator to its comprehensive iGaming and Sports solution.
This collaboration is the first UK-based deal under Aristocrat Interactive’s newly established iGaming White-Label division, reinforcing its leading position in one of the world’s most important markets.
As part of the agreement, Vickers.Bet will integrate Aristocrat Interactive’s full suite of iGaming and Sports content and technology. The robust betting platform incorporates a full international horse racing offering and an extensive online casino portfolio, ensuring a diverse and engaging experience for the operator’s customers.
Players will be able to enjoy Aristocrat Interactive’s most popular games, such as Double Bubble™, Secrets of the Phoenix™ and of course, Buffalo™. They will also gain access to a wide range of industry favourites through Aristocrat Interactive’s Aggregation platform. This deal underscores Aristocrat Interactive’s commitment to leveraging its expertise across the full spectrum of the industry to support operators in regulated markets.
Freddie Bowring, VP Sales, commented: “This partnership highlights part of our strategy to expand Aristocrat Interactive’s footprint in the UK market at a time when many B2B providers have faced challenges.
“We are confident that our innovative technology and premium content will enhance Vickers.Bet’s offering, delivering an exceptional betting and gaming experience to their customers.”
Jo Vickers, CEO and Owner at Vickers.Bet, added: “We are thrilled to enter into this relationship with Aristocrat Interactive. Their reputation for excellence and innovation aligns perfectly with our vision for Vickers.Bet.
“This collaboration will enable us to offer our customers an unparalleled experience, combining a diverse range of casino games with an advanced sports betting platform. We are excited about the future and the opportunities this partnership will bring.”
Aristocrat Interactive offers customers an unrivalled choice of deep, rich, connected experiences, and customisable needs that will entertain and engage players. With renowned content, full-service iLottery capabilities, a comprehensive suite of back-end solutions, and support for land operators in casinos and sports, Aristocrat Interactive is proud to provide a complete, seamless end-to-end connected experience for operators, enhancing their connection to players.

The post Aristocrat Interactive™ strikes content deal with Vickers.Bet in UK appeared first on European Gaming Industry News.

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Spinmatic’s premium Slots now live with ElaBet in Greece

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Spinmatic, leading developer of premium casino games and part of Softquo Holding, is proud to announce its latest strategic partnership in Greece. The company’s most popular Slots and Crash games are now live on ElaBet, the fast-growing online platform operated by Soft2Bet.

This collaboration marks a key milestone in Spinmatic’s European expansion. Following the successful certification of its games for the Greek market last year, Spinmatic has continued to build its local presence. The partnership with ElaBet strengthens that growth, bringing Spinmatic’s high-quality titles to an even broader Greek audience.

ElaBet has quickly earned a reputation for delivering localised content and gamified player experiences tailored to the Greek market. This shared focus on innovation, quality and entertainment makes it an ideal partner for Spinmatic.

“Greece is a competitive market, no doubt – but we believe in the quality of what we do. Partnering with ElaBet is a fantastic step forward. They’re building something innovative and powerful for local players and we’re proud to be part of that growth,” said Norbert Mathies, Managing Director at Spinmatic.

Thanks to Spinmatic’s Remote Gaming System and seamless API integration, ElaBet can now offer players a smooth, mobile-first experience that meets all local compliance requirements while enhancing user satisfaction.

“This launch with ElaBet Greece marks a fresh and exciting chapter for Spinmatic’s premium content. ElaBet is a brand on the rise – bold, modern, and sharply focused on what Greek players want – and that makes them the perfect partner for us at this stage of our journey. Through this collaboration, we’re bringing into the hands of the Greek players community, tailored content, certified under HGC and built for mobile-first entertainment. This is more than just a content launch – it’s a statement of intent. We’re here to grow, engage and contribute to a stronger, more dynamic igaming scene in Greece. The best is yet to come.”

Vassileios Efthymiou, Softquo’s Country Director for Greece.

Through this partnership, Greek players now have access to a range of Spinmatic’s top-performing titles, including 3 Amigos Jackpot, Cosmomix, Egyptian Stone, Ed Jones and the Book of Bastet Deluxe and the high-speed crash game Meteoroid Deluxe. Each title is designed to deliver immersive, cinematic gameplay optimised for mobile devices.

Spinmatic’s presence in Greece continues to grow, with additional partnerships and localised content set to follow. For more information about Spinmatic’s offering in Greece, visit their website.

The post Spinmatic’s premium Slots now live with ElaBet in Greece appeared first on European Gaming Industry News.

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Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya)

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EGT Digital is thrilled to announce its collaboration with the prominent Kenyan operator Pepeta. Thanks to the provider’s Gaming Aggregator, pepeta.com customers can now enjoy the hit slot titles from the Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, and Gods & Kings Link jackpots.

“We are very impressed with the performance of EGT Digital’s products, especially Bell Link and Clover Chance, which immediately caught the attention of our players and became their favorites,” said Joseph Mbugua, Kenya Country Manager of Pepeta. “I believe that our cooperation with the Bulgarian company will fully unleash its potential in the coming months, continuing to deliver remarkable results for us and our clients.”

Zsuzsanna Zeibig, Sales manager for Africa at EGT Digital, also shared her positive expectations regarding the partnership, stating that “it is of strategic importance for positioning our company as a leader not only in Kenya, but also in the region as a whole.” She concluded: “I would like to thank Pepeta for placing their trust in us. I am confident that together we will be able to further enhance the gaming experience of local players, providing them with access to innovative gaming solutions at a world-class level.”

The post Kind request for publication of a press material regarding EGT Digital’s partnership with Pepeta (Kenya) appeared first on European Gaming Industry News.

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PG Soft named as key sponsor at SiGMA Euro-Med 2025

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PG Soft, a world-class digital mobile games company, has been confirmed as a key sponsor for SiGMA Euro-Med 2025, taking place from September 1st – 3rd at the Mediterranean Maritime Hub (MMH).

The sponsorship ensures PG Soft’s brand takes centre stage across the three-day event, with prominent visibility at the registration desk, the Welcome Arch, and on large HD entrance screens.

PG Soft will also serve as Title Sponsor for the SiGMA Gaming Awards, with branding featured throughout the ceremony and across SiGMA’s digital channels.There will be more than 12,000 delegates attending Valletta’s event for what promises to be an invaluable meeting of the minds, connecting the global iGaming community in the heart of the Mediterranean.

PG Soft’s spokesperson commented: “SiGMA Euro-Med is a major date on the iGaming calendar each year that draws industry leaders from across the globe. We’re proud to sponsor such a prestigious event and look forward to showcasing our brand to this influential audience.”

The post PG Soft named as key sponsor at SiGMA Euro-Med 2025 appeared first on European Gaming Industry News.

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