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Will Bitcoin Halving Influence iGaming? SOFTSWISS H1’2024 Overview
The second quarter of 2024 was marked by a historical event: the Bitcoin halving. Did this event affect the iGaming market? SOFTSWISS shares insights in its quarterly “State of Crypto” overview.
What is Bitcoin Halving?
The Bitcoin halving occurs approximately every four years or every 210,000 blocks, reducing the reward for mining new blocks by 50%. Since Bitcoin’s launch in 2009, there have been four halving events: in 2012, 2016, 2020, and 2024. These events are crucial for maintaining Bitcoin’s scarcity and controlling inflation, ensuring the total supply never exceeds 21 million coins. Historically, each halving has been followed by a rise in Bitcoin’s price due to reduced supply and increased scarcity.
According to blockchain experts the recent halving may lead to new regulations that ensure fairness, responsible gambling, and anti-money laundering measures in the crypto-driven iGaming sector. The halving is also expected to increase Bitcoin’s value, potentially benefiting Bitcoin-friendly iGaming brands. The adoption of crypto-friendly solutions can enhance player trust and transparency.
Post-Halving iGaming Market Overview
SOFTSWISS experts analysed the data gathered from around 250 crypto-friendly brands powered by the company that engaged in crypto transactions during the first half of 2024. The index increased by 13% since the beginning of the year.
In absolute terms, the Total Bet Sum, encompassing both fiat and crypto, grew by 46.6% in the first part of 2024 compared to the same period of the previous year. The Total Bet Count showed an even greater increase, surpassing 51.7% in H1 2024 compared to H1 2023.
Ongoing analysis since early 2022 indicates that fiat bets are experiencing more growth compared to crypto bets. Comparing the first half of 2024 to the same period in 2023, the Fiat Bet Sum increased by 65.2%.
Andrey Starovoitov, Co-CEO at SOFTSWISS, shares his opinion: “The increasing wealth of the middle class boosts disposable income and spending on entertainment. Technological advancements make online games and various payment methods more and more accessible. The expansion of regulated markets where iGaming is being legalised provides a stable and secure environment for both operators and players. These elements together foster a thriving industry, encouraging innovation, competition, and a broader reach to diverse audiences.”
Cautious Approach to Crypto Gaming
In the first half of 2024, the Crypto Bet Sum shows a modest 2.3% increase compared to the same period of the previous year. As fiat rates grow much faster than crypto rates, the share of crypto bets noticeably decreased in 2024, settling at 20.6%.
At the same time, the H1 2024 Crypto Bet Count shows a decrease of more than 20% year-on-year. Notably, the review of the first quarter of the year showed a relatively stable position of the Crypto Bet Count.
Andrey Starovoitov, adds: “The anticipated impact of the Bitcoin halving on the market, coupled with the strengthening of the Bitcoin exchange rate in the first half of the year, may lead to a more cautious attitude among players towards using cryptocurrencies. However, the average crypto bet is increasing, positively impacting the overall Crypto Bet Sum. As Bitcoin’s exchange rate fluctuates, we expect some players to adopt a more careful approach to using their Bitcoins.”
Analysing crypto bets reveals that around 93% are facilitated via the in-game currency conversion tool, which allows operators to engage players with cryptocurrency assets in games originally designed for fiat. The proportion has remained stable through the first half of the year. The operators who adopt the tool are gaining a competitive edge in the market.
Bitcoin’s Share Drops
Bitcoin, Litecoin, Ethereum, Tether, and Dogecoin create the top five most popular cryptocurrencies in iGaming. This list has remained stable over the years, with some shifts in their rankings.
Bitcoin experienced a decline of around 23 p.p. in the first half of 2024 compared to the first half of 2023. This could be attributed to the strengthening Bitcoin exchange rate and players’ commitment to save it.
The shares of other cryptos, on the other hand, have significantly increased in H1 2024 compared to H1 2023. Litecoin and Tether demonstrated growth of 8.9 p.p. and 7.1 p.p., respectively. Tether climbed to fourth place in the ranking, overtaking Dogecoin behind.
Andrey Starovoitov, Co-CEO at SOFTSWISS, summarises: “Confirming experts’ anticipations, the iGaming industry is experiencing active growth, with a fifth of all bets coming from the crypto segment. The intriguing fluctuations in Bitcoin’s position promises both increased profits and a more cautious attitude toward spending. However, every challenge brings its own opportunities. The key to success lies in adapting by investing in employee training and software development, integrating crypto processing, and ensuring your platform remains secure throughout the process.”
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post Will Bitcoin Halving Influence iGaming? SOFTSWISS H1’2024 Overview appeared first on European Gaming Industry News.
IGSA President Mark Pace
IGSA Welcomes Newly Appointed Board Members

The International Gaming Standards Association (IGSA) has welcomed two new members to its Board of Directors.
“IGSA welcomes Donovan Meyer, Light & Wonder, and Charmaine Hogan, Playtech, to the IGSA Board of Directors. These two new members will be joining a very well rounded and seasoned group, and I am pleased that the Board has appointed these individuals, both of whom are from Director-level member companies,” said IGSA President Mark Pace.
“I would be remiss if I did not mention that Charmaine Hogan is replacing Martin Pedak, who not only was Playtech’s representative within IGSA for a long time but also served as Vice-chair of the Board of Directors. His contributions to IGSA were numerous and we wish him well in his new endeavors,” Pace added.
IGSA Chairman of the Board Nimish Purohit said: “I join Mark and my fellow Board members in welcoming our two newest individuals to the Board, as IGSA continues its growth and outreach to the industry. I also want to thank Martin Pedak for his contributions to IGSA and wish him the very best.”
The post IGSA Welcomes Newly Appointed Board Members appeared first on Gaming and Gambling Industry in the Americas.
AGCO
AGCO: Casino Days Penalized $54,000 for Deceptive and High-Risk Bonus Offer

The Alcohol and Gaming Commission of Ontario (AGCO) has issued a $54,000 monetary penalty alleging Well Played Media, Unipessoal LDA promoted a deceptive bonus on its Casino Days website. The bonus offer is alleged to have encouraged high-risk behavior and failed to properly disclose key terms.
The AGCO launched an investigation triggered by a player who complained that more than $8500 in winnings had been confiscated by Casino Days. The investigation reviewed a so-called “welcome bonus” that promised new players up to $2000.
However, to qualify for the full bonus amount, players had to:
Deposit $2000 of their own money;
Wager $70,000 (35 times the deposit);
Keep each wager at or under $5; and
Complete all wagering requirements within 7 days.
Investigators also found that certain terms of the bonus offer were difficult to find, buried behind multiple links on the site.
AGCO’s analysis showed that the average player would first lose $3640 trying to earn the $2000 bonus.
According to Ontario’s igaming rules, registered operators must not offer bonus promotions that encourage harmful gambling behavior and fail to disclose key conditions appropriately. Further, operators are not permitted to entice players with bonuses that cannot reasonably be attained without significant gambling losses.
These rules are in place to protect players and support a safe, regulated market—one that stands in contrast to the risks of unregulated gambling sites.
An igaming operator served with an Order of Monetary Penalty by the AGCO Registrar has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Player protection is a non-negotiable priority for the AGCO. We expect operators to be truthful and transparent about their promotions, and we also require them to ensure that those promotions do not encourage reckless or harmful patterns of play. An offer that requires a player to sustain substantial losses for a perceived benefit is not a fair offer. This penalty sends a clear signal that we will not hesitate to take action against operators who fail to meet their obligations to protect Ontario players,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.
The post AGCO: Casino Days Penalized $54,000 for Deceptive and High-Risk Bonus Offer appeared first on Gaming and Gambling Industry in the Americas.
CoinFund
Meta Gaming Veteran Secures $6M to Accelerate Stablecoin Gaming Integration

ZOOT (getzoot.us), a sweepstakes gaming platform bringing video game sensibilities to iGaming entertainment, announced it has raised $6 million in seed funding led by CoinFund, one of the world’s first cryptonative investment firms, with participation from Griffin Gaming Partners to expand the current US-focused business to a global-facing, stablecoin-driven one. The investment further grows the opportunities for instant, borderless payments in digital entertainment as stablecoin adoption surges past $239 billion in circulation, with payment giants like Visa and PayPal racing to integrate crypto rails for faster, cheaper transactions.
Co-founded by gaming industry veterans John Cahill (ex-Sega, Shockwave, Yahoo Games, and Open Wager) and Sean Ryan, who led Facebook’s multi-billion dollar games business, ZOOT is building an iGaming platform that pioneers a new approach to iGaming that combines the engagement of video games with the efficiency of blockchain-based payments. Ryan brings decades of experience from leadership roles including CEO of digital music service Listen.com/Rhapsody and co-founder of social casino games company OpenWager (home of leading sweeps product Luckyland Slots), which was successfully acquired by VGW in 2017.
“Blockchain gaming with real currency integration represents one of the most compelling opportunities in digital entertainment today. We’re bringing video game design principles to iGaming to create experiences that are not only entertaining, but also transparent and instantly rewarding. With stablecoins eliminating traditional payment friction, we can serve players globally with zero fees and instant payouts,” said Sean Ryan, CEO and Co-Founder of ZOOT.
Building on its successful launch in the US-focused sweepstakes sector, ZOOT’s upcoming global platform addresses key friction points in traditional online gaming—namely payment processing delays and geographic restrictions. The platform’s flagship games, including its leading Beer Pong adaptation of the classic Plinko game, show how traditional chance-based mechanics can be reimagined through a video game lens with more interactivity and greater audio and graphical fidelity.
“We are now seeing explosive growth in stablecoin adoption, and real-money gaming is a trillion-dollar market waiting to be transformed by crypto rails. Sean is one of the most thoughtful and experienced entrepreneurs in gaming, and we believe he and his team will be one of the largest winners in this market as they create a much more mainstream experience for real-money gaming players around the world,” said David Pakman, Managing Partner and Head of Venture Investments at CoinFund.
The post Meta Gaming Veteran Secures $6M to Accelerate Stablecoin Gaming Integration appeared first on Gaming and Gambling Industry in the Americas.
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