Scientific Games signed a new technology contract with the North Dakota Lottery to implement the company’s most advanced omnichannel system solutions. The Lottery selected Scientific Games’ integrated solution to power retail and digital sales following a competitive process, awarding the global lottery company a new six-year contract with a two-year extension option. As the industry’s fastest-growing systems provider, Scientific Games has successfully executed nearly 40 lottery systems implementations and conversions since 2016.

Built upon key components of Scientific Games’ Momentum ecosystem, a new, advanced enterprise gaming system is at the core of the tech solution developed for the North Dakota Lottery. The integrated ecosystem features the AEGIS central gaming system, a premiere digital platform offering a single integrated solution for iLottery and Loyalty, and innovative retail technology, including award-winning self-service terminals.

The company’s industry-leading player account management solution, SG PAM, a high-performance customer relationship management solution, superior bonusing engine and upgraded achievement-based rewards program, will continue to drive North Dakota player engagement with a completely new user experience (web and mobile).

Lance Gaebe, Director of the North Dakota Lottery, said: “Our goal was to modernize our technology so that our players can enjoy fluid experiences between retail and digital. We also wanted to work with the tech partner that gave us the best technical solution for the North Dakota Lottery to responsibly grow sales and contributions to our state programs in the coming years.”

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The new contract is the third time North Dakota has chosen Scientific Games as its system vendor, highlighted by 33% sales growth in the past 10 years. iLottery sales increased 36% from fiscal year 2022 to 2023.

Scientific Games began a 20-year technology partnership with the North Dakota Lottery when its first Powerball tickets were sold in 2004, launched its iLottery program in 2014 and mobile app in 2018. The company currently provides the Lottery with an online/mobile Pick & Click draw game purchase program, as well as a Players Club where members earn points and redeem rewards through a Points for Prizes online store and Points for Drawings program.

John Schulz, President, Americas & Global Instant Products, said: “We’ve been there since the beginning with the North Dakota Lottery, and our technology has served the Lottery very well over the past two decades. Our teams have worked hard to build a strong partnership through service excellence, and they deeply understand the North Dakota Lottery’s unique business. Now, we’re taking that partnership to the next level with our Momentum ecosystem.”

Scientific Games‘ enterprise systems technology will continue to power the Arizona Lottery for an additional three years under the company’s existing contract, with an option to extend additional years as part of the extension terms. The company will modernize the Lottery for its next era of profit growth by providing an upgraded, advanced central gaming system, as well as next-generation vending powered by SCiQ technology.

The current Scientific Games systems technology in Arizona went live in 2016, and the company has successfully executed nearly 40 lottery system implementations and conversions since then. Over the past eight years (2016-2024), the company’s systems technology has helped power a 73% growth in the Arizona Lottery’s total sales.

“Scientific Games has been a trusted partner of the Arizona Lottery for 43 years and we are proud to continue our partnership into the coming years,” said Alec Thomson, CEO of the Arizona Lottery. “As industry leaders in central gaming system operations for lotteries across the U.S. and the world, Scientific Games will continue to support the Arizona Lottery in driving meaningful impact for Arizona communities through ticket sales.”

Scientific Games serves the Arizona Lottery in Phoenix, where the company’s teams of marketing, analytics and tech experts, along with the central system, software and data center operations are housed. The central system is integrated with Scientific Games’ state-of-the-art retailer telecommunications network, point-of-sale terminals, vending, SCiQ network and in-store digital advertising displays which support all 3,500 Arizona Lottery retailers across the state.

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John Schulz, President, Americas & Global Instant Products, said, “We started with the Arizona Lottery at its beginning with the launch of the instant product portion of their business and have supported them for the last eight years with our lottery gaming system technology, which has served the Lottery very well. Our teams and technologists have worked hard to build a strong partnership with the Lottery through service excellence and continually modernizing the technology that supports its sales – ultimately driving maximum funding for good cause programs in Arizona.”

Every year, hundreds of millions of dollars from Arizona Lottery ticket sales go to programs and organizations doing good in four key areas: higher education, health and human services, environmental conservation, and business and economic development.

Scientific Games has provided the Arizona Lottery with Scratchers since its inception in 1981 and continues to provide world-leading instant games to help generate funds for vital programs in the state.

Scientific Games provides retail and digital games, technology, analytics and services to 150 lotteries in 50 countries around the globe. The company is the largest lottery games creator, producer and manager in the world.

Scratchers^® is a registered service mark of the California Lottery.

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SCiQ^® is a registered trademark of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.

Scientific Games celebrated highly advanced new instant scratch game production technology with a ribbon cutting at the company’s metro Atlanta global headquarters. The new high-definition technology, which completes Scientific Games’ recent USD$65 million investment in instant game production technology at its facilities worldwide, is officially producing scratch games for the company’s global lottery customers. The technology provides the highest, level of game security, quality and innovation in the lottery industry.

“The most important benefit this advanced technology offers our lottery customers worldwide is Scientific Games’ ability to accelerate instant scratch game innovations to excite existing and future players and deliver games faster, ultimately to help lotteries generate monies for the causes they support,” said John Schulz, President, Americas and Global Instant Products for Scientific Games.

With Scientific Games’ instant products representing 70% of global retail sales, the company supplies 114 government-regulated lotteries worldwide with scratch games – a $123.9 billion consumer product that generates an estimated $32.1 billion in funding for lottery good cause programs annually (La Fleur’s 2024 World Lottery Almanac).

“Scientific Games has invested in the most advanced instant game production technology in the lottery industry today as part of our long-term plans to serve our global lottery customers. We are committed to continued investment to evolve scratch game play for responsible consumer entertainment experiences,” said Schulz. “As a trusted supplier to the world’s government lotteries, we understand our role to help ensure their instant game business remains strong and innovative while growing responsibly to fund vital good cause programs.”

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The new technology’s enhanced capabilities offer lotteries more flexibility to plan and quickly produce games featuring specialty finishes and unique playstyles, and with the same environmentally sound approach they expect from Scientific Games. The company uses recyclable paper, water-based inks and energy-efficient production processes as part of its environmental stewardship. This consciousness combined with the company’s industry-leading instant game experts allows Scientific Games to continually innovate new play experiences that entertain consumers.

“Our people are the reason Scientific Games continues to produce the top-performing scratch games in the world. They are truly experts in all aspects of the scratch game development process, starting with consumer insights that guide game design and planning, which then leads to secure programming and production, followed by robust performance measurement analytics. Their passion shines through every day and it’s why we are able to offer this advanced, new technology for our industry,” said Schulz.

Scientific Games is the largest creator, producer and manager of lottery instant games in the world. The company developed the first secure instant scratch game in 1974 and its game security has set the bar for the global lottery industry since, ensuring that no one ever knows where the winning tickets are located. Celebrating its 50^th anniversary in 2023, Scientific Games has five instant game facilities on four continents.