Omnigame, the full-service iGaming business, is celebrating industry recognition after being awarded Gaming Mechanic/Feature of the Year at the SBC Awards Europe.

Hosted at the Hilton Malta, the awards recognised the achievements of the very best operators, affiliates, suppliers, payment providers, and game developers across the European betting and gaming industry.

Omnigame’s creative twist on traditional slot machines, its ‘Wheels of Reels’ mechanic, incorporates ‘wheels’ of differing lengths rather than the traditional rectangular matrix. The innovative spinning mechanic provided a new approach to slot gaming, allowing Omnigame to stand apart from its competition in the category.

The creativity of the mechanic has seen Stream of Luck become one of the most popular games in the Omnigame portfolio.

Peter Weinreich, CEO of Omnigame, said: “Receiving the award that highlights the innovative nature of our ‘Wheels of Reels’ mechanic at the SBC Awards Europe is a massive credit to the whole team at Omnigame. We are incredibly proud of our achievement, which has provided a fresh take on the traditional slot experience.

“We have worked hard to provide exciting games to players, and this recognition of our innovative approach is a fantastic moment for us.”

Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.

The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.

“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” – stated Oksana Tsyhankova, CMO at Soft2Bet.

Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.

Betsson, Soft2Bet, and Novibet were among the standout winners at last night’s inaugural SBC Awards Europe ceremony.

The prestigious ceremony took place on the evening of Thursday, 12th June at the Hilton Malta in Saint Julian’s. The evening brought the industry together to recognise the people and companies driving progress and setting new standards in sports betting and gaming across Europe.

The evening was hosted by globally recognised sports broadcaster and football presenter, Alison Bender, who presented 34 distinct awards honouring the industry’s leading operators, affiliates, and suppliers, in front of an audience of 400 industry stakeholders.

Rasmus Sojmark, Founder and CEO of SBC, said: “We launched SBC Summit Malta to better reflect the innovations and achievements shaping Europe’s entire gaming ecosystem. SBC Awards Europe builds on that mission, offering a platform to spotlight the industry’s best across all verticals.

“While casino operators and game studios continue to be recognised for their outstanding achievements, the introduction of new categories—covering key sectors such as sportsbook and payments—has enabled us to honour the full spectrum of talent driving progress across the industry.”

It was a standout night for Novibet, which secured two awards: ‘Operator Innovation in Gaming’ and ‘Sportsbook Operator of the Year’. Meanwhile, Betsson Group was named ‘Casino Operator of the Year’, Betsson Group Affiliates won ‘Best Affiliate Program‘, and 1xBet took home the ‘Marketing Campaign and Sponsorship of the Year’ award.

In the Operator & Supplier categories, Bragg Gaming was recognised for its commitment to safer gambling with the ‘Socially Responsible Initiative of the Year’ award. Additionally, BGaming picked up the ‘Best Exclusive Game Partnership’ award, and Alea took home the prestigious ‘Employer of the Year’ award.

Exceptional leadership across the industry was recognised through the coveted ‘Leader of the Year’ award, which was jointly awarded to Bilyan Balinoff (Co-Founder, Vegas Legends) and Jovana Popovic Canaki (CEO, iGP). The ‘Manager of the Year’ accolade was presented to Pierre Pulis (Head of Marketing, BETBY).

In the supplier categories, Soft2Bet walked away with two awards on the night: ‘Acquisition & Retention Partner‘ and ‘Industry Innovation of the Year’. Games Global was named ‘Casino Supplier of the Year’ while OpenBet secured the title of ‘Sportsbook Supplier of the Year’. 

Other winners in the supplier categories included Oddin.gg, which won the ‘Live Betting Product‘ award; Sportradar, which was awarded ‘Sports Data Product’; and BetConstruct, which was named ‘Platform Provider of the Year’

The evening also featured a number of ‘Rising Star’ categories, highlighting the achievements of emerging European operators and suppliers. In the operator categories, Casumo Services Limited secured the ‘Rising Star in Casino’ award, whilst BETANDYOU was named ‘Rising Star in Sports Betting’.

In the supplier categories, Octoplay was honoured with the ‘Rising Star in Casino’ and BETER won ‘Rising Star in Sports Betting’.

In the affiliate categories, Casino Guru was recognised as ‘Casino Affiliate of the Year’, while Flashscore was awarded ‘Sports Affiliate of the Year’. 

Mindway AI and Payhound were celebrated for innovations in payments and compliance, taking home the ‘Compliance & KYC Partner of the Year’ and ‘Payment Solution of the Year’, respectively.

Continuing its predecessor’s commitment to celebrating advancements in gaming, the night also featured a number of ‘Game Developer’ categories. Relax Gaming was honoured with the ‘Game Aggregator of the Year‘ award, and Evoplay took home the ‘Game Design & Art Direction’ award. Meanwhile, Omnigame was awarded ‘Game Mechanic/Feature of the Year‘, and Mascot Gaming won ‘Game Music / Soundtrack’.

The coveted ‘Game of the Year’ award was claimed by Relax Gaming for their title ‘Ancient Tumble‘, in a category newly opened to public voting for the 2025 edition.

Highlighting the outstanding work of European game studios were the ‘SlotCatalog’ awards. Pragmatic Play won the ‘Game Studio of the Year – Large’, Hacksaw Gaming took home the ‘Game Studio of the Year – Medium’ and Reel Studio was named ‘Game Studio of the Year – Small’. The ‘Rookie of the Year‘ award went to Backseat Gaming.

“I would like to take the chance to thank our platinum headline sponsor, BetConstruct, along with all our premium and supporting sponsors, whose generous support allowed us to celebrate the industry’s accomplishments in a truly meaningful way,” said Sojmark.

The awards ceremony concluded the final night of SBC Summit Malta, which saw 6,000 industry stakeholders convene at the InterContinental Hotel, Malta, from June 10-12.

View the full list of winners here.