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New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising

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New research from GambleAware, the leading charity and strategic commissioner of gambling harms prevention and treatment services in Great Britain, has revealed concerns about gambling advertising from the public and football fans.

Research from the Football Supporters Association has found that three quarters of football fans (73%) are concerned about the amount of gambling advertising and sponsorship around football and two thirds (66%) believe that gambling sponsorship in football should be banned.

Further research released by GambleAware has also revealed the majority of the public are unhappy with the level of gambling advertising in the media, with two in three (67%) saying they feel there is too much gambling advertising, and a similar number (66%) concerned about the impact the advertising has on children.

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Research conducted for the 2022 World Cup, the last major men’s football tournament before this year, also found that two in three (64%) football fans said they believe there are too many gambling advertisements in football and 61% said they feel there are too many gambling ads during international sports tournaments.

The charity also warns that the high level of gambling advertising seen around major sporting tournaments this summer may exacerbate gambling harms among those already experiencing gambling problems. Other figures in the new research show those experiencing harm from gambling are 40 times more likely to spend more money and time gambling as a result of seeing gambling ads, compared to those who gamble without any problems.

GambleAware’s new report, “Gambling marketing in Great Britain: What needs to change and why,” also includes recommendations for new regulations around gambling advertising:

  • A ban on gambling marketing at sports events including the removal of sponsorships from sports clothing, merchandise and wider stadium areas.
  • A pre-watershed ban on all broadcast gambling advertising on TV, Video On Demand and radio, including broadcast sponsorships.
  • For all gambling marketing to include independent evidence-led health warnings with effective signposting to support.

Zoë Osmond, Chief Executive of GambleAware, said: “Millions of people across the country have been coming together this summer, excited to watch the Euros. However, our research shows that most of them feel there is too much gambling advertising in the media and around football.

“Exposure to gambling advertising normalises gambling, and makes it seem like just ‘harmless fun’ without showing the risks of gambling addiction and harm. This is why we have published our new report, to call on the next government to do more to regulate gambling advertising, particularly around sport where children and young people can see it.

“Anyone who feels worried about gambling during the Euros, or at any time, can get free and confidential advice, tools and support by searching GambleAware or contacting the National Gambling Helpline, available 24/7, on 0808 8020 133. The National Gambling Support Network also has treatment providers across Great Britain who can help people stop gambling.”

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David Rose, Deputy Chief Executive of the Football Supporters’ Association, said: “Our survey data shows a large majority of fans are concerned about the prevalence of gambling advertising around football, whether that’s shirt sponsors, pitchside hoardings or on TV coverage. Our partnership with GambleAware helps us to highlight those concerns, and allows us to show supporters where they can get help if they feel like their gambling has become a problem.”

Craig, who experienced gambling harms for a number of years, said: “As someone who has experienced gambling harm, watching football can be difficult as it has often been really intertwined with my gambling. There is lots of shirt sponsorship and gambling signs on pitch side advertising in the stadiums, which you can clearly see when watching on TV at home. Much more needs to be done to help protect people from experiencing the same problems I did, and more regulation on gambling advertising in sport is urgently needed.”

Michelle, whose son has experienced harm from gambling, said: “Having seen how gambling has affected my son over the years, I know first-hand the serious impact it can have on individuals and families alike. Sporting events and international tournaments should be a time of enjoyment, but instead people are being bombarded by gambling ads that can cause serious harm. It’s time more is done to limit gambling advertising to protect people – especially children and young people – from gambling harm.”

The post New Survey Reveals Majority of Sports Fans are Concerned About Amount of Gambling Advertising appeared first on European Gaming Industry News.

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Industry Awards

PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony

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PopOK Gaming has achieved remarkable success at the recent BFTH Arena Awards Ceremony, securing two prestigious awards that highlight the company’s commitment to innovation and excellence in the gaming industry.

The company was honored in the following categories:
1. Best FTN Casino Game for its Fast Fruits slot game which is known for its Classic design, bright colors, and seamless gameplay.
2. Best Game Achievement for Fast Master exciting crypto themed game with Avalanche reels, featuring multipliers in Free Spins

Both games have the innovative “FTN Mania” feature which awards Fasttokens for every spin.

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“We are delighted to receive the BFTH Arena Awards” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “It was certainly an evening to remember. These achievements are a testament to our team’s hard work, and dedication to delivering outstanding games.”

The post PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony appeared first on European Gaming Industry News.

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Mandelli celebrates 10 years with ITL

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Stefano Mandelli, Business Development Manager for Innovative Technology Ltd (ITL), is celebrating a decade with the leading provider of cash handling equipment and age & identity validation technology this month. Stefano is responsible for ITL’s presence in Italy and several countries within South East Europe.

Commenting on his long-standing achievement, Stefano said, “When I first joined Innovative back in 2014, my role focussed solely on growing our presence in Italy with an emphasis on the gaming and vending industries, alongside developing new markets. After a short period I expanded my territories, and as well as looking after customer in Italy, I am now responsible for a large part of South East Europe including Slovenia, Greece and Turkey. I am particularly proud of the strong partnerships I have established in all my regions, both with the main OEMs and with our approved Trading Partners and Service Centres. These collaborations have assisted with the growth of my markets, and even during difficult periods of supply, we have optimised lead times to ensure prompt product delivery.”

Enrique Jütten, VP of Sales & Business Development for ITL’s Gaming, Amusement and Vending sectors said, “ Stefano is an asset to our company and highly valued by the team, and his customers. Stefano’s main responsibilities are customer sales, forecasting and researching potential new business segments. He is an excellent account manager who understands his customers and their business models to ensure they choose the right ITL products to meet their needs.”

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Continuing Stefano said, “ The growth of ITL and the development of new products has given me the tools to create opportunities in new sectors such as retail, banking, parking and transportation over the past few years. The best thing about my job is meeting people from different countries and getting to know their culture and advising them on how our products can elevate their business. My focus for the future is to continue to expand my area with the target to introduce and extend our new technologies and solutions in emerging sectors.”

Concluding Enrique said, “This is an impressive achievement and I would like to thank Stefano for his commitment to ITL. I look forward to seeing Stefano continue to grow our presence in his regions, and reach new markets over the coming years.”.

The post Mandelli celebrates 10 years with ITL appeared first on European Gaming Industry News.

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BGaming evokes cartel chaos in Grand Patron

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Popular iGaming content provider BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol.

The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.

Unpredictable gameplay is the main appeal of Grand Patron, with Spawner, Prison and Bombastic modifiers shaping its direction. Spawner sees a Wild or any regular symbol appear on both additional reels, leading to three of these symbols being added to the main game field. Prison features a question mark symbol landing on one of the additional reels, while the other sees a paytable symbol drop. The paytable character on the main reels will then be locked for a respin. If the Prison symbol lands on both extra reels, all symbols are locked and the screen is filled with one random paytable symbol, resulting in a win across all 20 paylines.

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The Bombastic modifier occurs when a bomb symbol appears on one additional reel and any regular symbol on the other. The corresponding regular symbol on the main reels then explodes at the end of the spin. Random symbols fill the spaces, with the potential for future wins. Two bombs on additional reels clear the reels and trigger respins.

Free Spins mode is granted when two Scatters appear on the extra reels during the main game, with an initial 12 spins triggered. If a Prison symbol lands at the start of the round, three extra free spins are awarded. Additionally, players can purchase one of three Free Spins modes for between x100, x250 or x1,000 of their bet amount.

The Wild has the power to substitute all paying symbols in Grand Patron, while the Multiplier can greatly increase wins.

Aliaksej Baliukonis, Game Designers Team Lead at BGaming, said: “Just like a life of crime depicted in cartel movies, Grand Patron has twists and turns at every spin. Players who like unpredictable, high-volatility games will enjoy this release, which is one of our most feature-rich titles to date.”

The post BGaming evokes cartel chaos in Grand Patron appeared first on European Gaming Industry News.

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