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BetMGM announces partnership with Tottenham Hotspur

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LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas Group’s third Premier League partnership deal in just a week, will significantly boost the Group’s visibility and showcase its hero sportsbook brand BetMGM to millions of football fans across the world.

LeoVegas Group and Premier League club Tottenham Hotspur F.C. have today announced their new 3-year partnership deal that will see the Group’s newly launched sportsbook brands BetMGM become the men’s and women’s club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club. As Official Partner, BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.

The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in exciting partnership events, including unique experiences for fans and giveaways.

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Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”  

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.

The new Premier League club deal marks LeoVegas Group’s third in a week, underscoring a significant milestone in the strategy to amplify its focus on sports. Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.

The post BetMGM announces partnership with Tottenham Hotspur appeared first on European Gaming Industry News.

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Portuguese start-up FootAR is enhancing the Euro 2024 experience with AR tracking and smart data

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With the summer of football heating up, FootAR is showing how live sports can be enhanced with augmented reality. It has created a real-time companion that gamifies the sports experience and emulates player movements with 3D foosball-like figures, adding smart stats and prizes for fans.

FootAR has already made its mark in Portugal, where two notable media organisations have integrated it into their coverage. GMG (Jornal de Notícias) and SportsMultimedia (VSports) use FootAR to bring a 3D experience to Euro 2024 fans.

FootAR is one of 22 companies in the Portuguese games development and creative industries cluster eGamesLab. This ambitious R&D project led out of Madeira aims to attract and develop new talent and technology focused on the growing national video game industry.

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FootAR’s platform went live earlier this year. The initial rollout covered Portuguese league games, partnering with some of the biggest Portuguese clubs like SC Braga and CD Nacional before expanding to cover all the matches at Euro 2024. It offers real-time statistics, in-depth analysis, and seamless integration for news outlets covering live games on their websites.

Fans can relive every goal, track every pass, and stay connected to the game with real-time updates and AR-enhanced visuals. The technology allows fans to rewatch the most significant moments in a live game and view them from multiple angles, together with an accompanying audio commentary.

“We understand the insatiable appetite for football data and the desire to go beyond the final score,” says David Olim, Co-Founder of FootAR. “FootAR empowers fans to delve deeper into the action, following their favourite players, teams, and leagues, and is the perfect way for enthusiasts to analyse the beautiful game – but that’s just the start. As a father of two young children, my goal is to shape how younger generations immerse themselves in these communal experiences. Looking to the future, our interests go way beyond sports. We are starting with football, but within five years, we will have personalised experiences for clubs, artists, and brands to build their own interactive events. 

 

Key Features:

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Augmented Reality – relive the match’s key moments from multiple angles through 3D AR visuals, and get closer to the action with real-time data overlays to follow the game how you want to.

Custom Data Suite – access in-depth statistics for players and teams such as expected goals, pass accuracy and tackles lost. In-game notifications can be customised, ensuring key moments in the game are never missed.. 

Audio Commentary – FoorAR can sync with local radio broadcasts, creating a combination of live commentary and live data which really brings events to life.

With FootAR, new avenues for monetizing audience engagement and sponsors are available to media companies and clubs looking for a solution to drive greater fan engagement, as well as opening up new revenue streams through in-game activations.

Fans can transform their football experience today by downloading FootAR for free on Android and iOS and using the Web/Desktop app. Apple VisionPro and Meta Quest versions of the experience are also being developed and will be released in Q3 2024.

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Week 27/2024 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Evolution announced the launch of Balloon Race, its latest-generation online slot game that brings together traditional, much-loved slot features with the excitement of a live game-show-style bonus round featuring a ball drawing machine. Balloon Race, in which players soar high and accumulate multipliers in Qualification and Top-Up phases, follows on from the likes of Evolution’s hugely successful Crazy Coin Flip and Crazy Pachinko slot games with live bonus rounds.

Evolution launches Balloon Race, colourful, latest-generation online slot with live bonus round

 

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Blueprint Gaming’s renowned folklore series returns in style as a host of thrilling mechanics lead the way including the lavish Cash Strike Bonus round and the studio’s brand-new Rapid-Fire Jackpots™ in Luck O’ The Irish Cash Strike. The classic 3×3 grid takes its place under a true Irish rainbow in the countryside as a feast of fruits is accompanied by diamond and golden coin symbols in the base game.

Boundless gold awaits in Blueprint Gaming’s Luck O’ The Irish Cash Strike

 

Booming Games launches yet another instalment in its buffalo migration adventure with its latest game – Buffalo Hold and Win Extreme. This is a stunning 5×3, 25 payline slot which is set against the stunning backdrop of grasslands and canyons where players will experience the most thrilling and hazardous part of the buffalo trek.

 

The team at Blue Guru has paid homage to this unpredictability and insanity in St. Louis 1904 which is packed with bonus features that will keep players pounding the dusty tracks of Missouri in search of victory and potentially big wins. This includes Instant Money Medal Symbols and a Progressive Multiplier Free Games Bonus. Free Spins are triggered when three or more Scatter symbols land on the reels – in the base game, if two Scatters land a second chance feature can trigger.

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AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL

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The global company offering a wide range of iGaming products becomes Rossoneri’s Official Regional Betting Partner in Europe

AC Milan is delighted to announce a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.

Boomerang, a global company founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand – Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.

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This partnership represents a significant milestone for both AC Milan and Boomerang. Both organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “We are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.”

Ivan Kraynov, Co-Founder of Boomerang, added: “We are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.”

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