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UEFA Euro 2024 Boasts Highest Betting Margins
UEFA Euro 2024 boasts the highest betting margins among major football events this year, surpassing the UEFA Champions League 2024 by nine percentage points. The SOFTSWISS Sportsbook, an award-winning sports betting software, shares insights from the tournament’s group stage.
According to the SOFTSWISS Sportsbook, the UEFA Euro 2024 has a betting margin of 17.3%. The most popular betting markets are the match winner and the total goals scored, with the latter having a margin of 15.5%.
Alexander Kamenetskiy, Head of SOFTSWISS Sportsbook, explains: “This suggests that bettors are primarily interested in straightforward, outcome-based wagers and performance-based metrics. These markets are likely attractive to bettors because they are simple and easy to understand. However, despite their straightforward nature, the high margins indicate that predicting the outcomes can be challenging.”
Top Five Margin Matches:
- Netherlands vs France
- Belgium vs Slovakia
- Austria vs France
- Denmark vs England
- Netherlands vs Austria
These matches should be analysed further to understand the factors contributing to their high profitability, such as unexpected outcomes, high margins on certain types of bets, or significant deviations from public expectations. Interestingly, three of these matches also ranked among the top five by the number of bets:
- Austria vs France
- Netherlands vs France
- Germany vs Hungary
- Spain vs Italy
- Belgium vs Slovakia
This suggests these fixtures had high public interest, likely due to the popularity of the teams, star players, or historical rivalries.
Betting Trends
Most bets (77%) are placed via mobile devices, indicating a strong preference for mobile betting among users and confirming the trend toward smartphones and tablets.
Combo bets account for 40% of all bets but have a margin four times higher than single bets. Despite the average single bet being twice the amount of a combo bet, the higher margin on combo bets makes them crucial for profitability. Encouraging combo betting through promotions or better odds could be beneficial.
Alexander Kamenetskiy adds: “The difference between tournaments of this level and others is the high number of new players, who bet only on the Euro and then stop until the World Cup. That is why operators carefully design their intro bonus programs to show new players all the available features. Since combo bets have higher margins, encouraging them through special offers or loyalty rewards could be very profitable.”
The SOFTSWISS Sportsbook team has recently launched its mobile application on the Serbian Google Play and App Store. Additionally, SOFTSWISS has introduced a free resource for businesses planning to start a sports betting venture – the Sportsbook Budget Calculator.
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
The post UEFA Euro 2024 Boasts Highest Betting Margins appeared first on European Gaming Industry News.
Latest News
Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’
Play’n GO Music and the MoneyGram Haas F1 Team are turning up the volume with the latest instalment in their adrenaline-fueled playlist series—this time, curated by none other than racing star Esteban Ocon.
Titled “Ocon’s Drive” this exclusive playlist is a sonic snapshot of the music that drives Esteban through the intensity of race weekends. From pulse-pounding beats to tracks that help him lock in and focus, each song has been hand-selected to reflect the rhythm of a racer’s mindset.
“Music and racing share the same pulse – high energy and excitement,” says Ocon. “This playlist is a window into my world, and I’m thrilled to share it with fans everywhere.”
Now streaming on Spotify and YouTube, the playlist invites fans to step into Esteban’s racing boots—and headphones—for a ride through his personal soundtrack.
Whether you’re trackside or tuning in from home, this is your chance to connect with the music that fuels one of the world’s most dynamic drivers.
Follow @playngo_music and @HaasF1Team on social media to catch every beat of the campaign.
The Ocon’s Drive Playlist is now available on Spotify.
Fans are encouraged to listen, share, and engage using #PlaynGOMusic and #HaasF1 on social media.
🎵 Listen now: https://open.spotify.com/playlist/5Jv79tTJih76LiWgCg6mgh?si=ac7eb434f5d54aa6
The post Fueling the Fast Lane: Play’n GO Music and MoneyGram Haas F1 Team Drop Esteban Ocon’s High-Octane Playlist: ‘Ocon’s Drive’ appeared first on European Gaming Industry News.
Industry Awards
Reelsoft Recognised as Industry Innovator with Dual Award Nominations

Reelsoft, the iGaming technology company behind the Vision platform, has been nominated for two prestigious awards:
Best iGaming Technology Company at the MiGEA Awards and Rising Star in Casino – Supplier at the SBC Europe Awards. Both nominations celebrate the innovation, scalability, and comprehensive capabilities of the company’s proprietary Vision platform.
At the heart of Reelsoft’s offering is a unique combination: Vision RGS (Remote Gaming Server) and Vision Link, a game aggregation platform. Reelsoft is currently the only company in the market delivering both technologies under a single ecosystem. This dual-platform synergy offers partners unrivalled flexibility, speed-to-market, and control—whether they are launching their own titles or aggregating content from third-party studios.
The Vision platform is further enhanced by powerful modular features. Vision RGS supports slots, crash games, RNG table games, and multiplayer experiences, while Vision Link seamlessly connects game providers to operators across global markets. Embedded within both is Vision Promotions, a full suite of engagement tools including tournaments, feature bets, and the distinctive Vision Mega Jackpot, which can be deployed across both proprietary and aggregated content on Vision Link—a rare capability in the industry.
Reelsoft’s proprietary multiplayer engine, jackpot engine, and real-time back office provide a full-service infrastructure for studios and operators looking to grow with confidence. The platform has demonstrated its scalability with over 3.4 billion transactions processed to date and strong expansion into regulated and emerging markets, including Europe, Africa and North America.
“Being recognised in both categories is a clear signal that the market values the depth and ambition of what we’re building,” said Thomas Nimstad, CEO of Reelsoft.
“Vision is more than a platform—it’s an engine for sustainable, partner-led growth. These nominations are a credit to our team’s dedication and to our partners who choose flexibility and innovation to grow their business.”
As Reelsoft continues to push the boundaries of platform ownership, game distribution, and player engagement, these shortlistings reaffirm the company’s position as a driving force within the iGaming landscape.
The post Reelsoft Recognised as Industry Innovator with Dual Award Nominations appeared first on European Gaming Industry News.
Daily Fantasy Sports
PrizePicks Named Official Daily Fantasy Partner of The Houston Astros

PrizePicks, the largest daily fantasy sports operator in North America, announced that it has been named the Official Daily Fantasy Sports Partner of the Houston Astros. The multi-year partnership features digital and in-stadium activations at Daikin Park, building on the DFS leader’s growing presence around Major League Baseball.
As part of the partnership, PrizePicks branding will be showcased prominently throughout Daikin Park with featured static and rotational signage throughout the ballpark. PrizePicks will also be featured on the Astros Radio Network with sponsored “More or Less” segments prior to each game.
“This partnership is all about bringing more fun and bigger rewards to PrizePicks players in Houston,” said Mike Quigley, Chief Marketing Officer at PrizePicks. “We’re rolling out new promotions and experiences that make following the Astros even more exciting for fans — both at the ballpark and at home.”
PrizePicks will also collaborate with the Astros on a special City Connect Monday promotion supporting the team’s Monday home games. As the Astros wear their Nike City Connect uniforms, the team will provide fans a chance to win a $10,000 free PrizePicks lineup and tickets to a future Astros game to watch their picks live at Daikin Park.
“We are thrilled to add PrizePicks as an official Astros partner,” says Matt Richardson, Vice President Corporate Partnerships. “PrizePicks continues to invest in Major League Baseball and is committed to engaging fantasy sports fans in both a responsible and fun way.”
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification. For more information visit, www.prizepicks.com/responsible-gaming.
The post PrizePicks Named Official Daily Fantasy Partner of The Houston Astros appeared first on Gaming and Gambling Industry in the Americas.
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