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GiG signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools

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Gaming Innovation Group (GiG) has announced a long-term deal to power The Football Pools (The Pools), one of the most established and long standing names in UK Pools betting, for the provision of its revolutionary sportsbook, SportX and iGaming platform CoreX as they migrate to GiG’s pioneering technology to relaunch The Pools online and drive digital performance for the brand.

The signed agreement carries extra significance for GiG, marking the entry of its X-Suite solutions into the UK market for the first time, with GiG having already established a strong foothold in driving growth for its partners in other highly regulated markets around the world.

The multi-award winning tech provider officially launched its suite of powerful new solutions in February this year, as part of a vastly enhanced turnkey suite. SportX has been designed to provide the most complete, integrated sports betting experience on the market, giving a feature-packed product that has been localised to power growth for UK operators. Recent partnerships with BetMakers for HorseRacing and Sportcast for bet-builder combined with a content rich roadmap helps to ensure delivery of one of the most advanced and feature-laden offerings currently available.

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The Pools is the new umbrella brand encompassing the original ‘Football Pools’ brand which has operated in the UK for over 100 years, and has proved popular for generations of customers, as one of the earliest examples of pools based, accumulator bets to predict the outcome of professional football matches. This alongside a new suite of sports betting, casino and lotto products will enhance the customer experience, and ability to access a vastly increased number of jackpot prizes for Pools customers.

The combination of GiG’s turnkey solution across sports and casino, and the power of The Pools brand promises to be one of the most exciting and unique offerings on the market. Following a strategic refresh, this deal represents a next-step in the execution of GiGs amazing promise.

Online gaming in the UK offers one of the largest regulated markets around the world, with an estimated revenue of about £11.01 billion (€12.80 billion), second only to the US, according to data supplied by Statista.

Andrew Cochrane, Chief Business Officer at GiG, commented, “I am delighted that The Football Pools, a brand with such heritage in the UK market, have chosen GiG to power their ambitious online growth plans. We have gained a significant headwind with our X-Suite in regulated markets around the world since launch earlier this year, providing a springboard for us to leverage our vast wealth of experience in the UK market, a market we know extremely well, to help power revenue growth. I’m extremely optimistic about the continued success of our strategy to increase our B2B market share in key regulated European markets.”

James Arnold, CEO at The Football Pools added: “I am delighted to be able to announce this transformational partnership with GiG, at such a pivotal moment in the history of both organisations. I firmly believe this will enable us to realise the potential of ‘The Football Pools’ brand heritage, and to aggressively grow The Pools as we embrace the true digital transformation of this iconic British brand. Myself and my team have enormous faith in the ability and expertise of the GiG team, and very much look forward to a successful and mutually beneficial partnership for the years to come.”

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The post GiG signs landmark UK sportsbook and iGaming platform deal with iconic British brand, The Football Pools appeared first on European Gaming Industry News.

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FeedConstruct Launches Live Sports Data SaaS to Transform Sports Data Collection

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FeedConstruct is thrilled to introduce its Live Sports Data SaaS – a comprehensive software that allows users to effectively collect, manage, and utilize sports data, thus improving their operational efficiency.

The software is equipped with tools that significantly enhance the integrity and accuracy of the sports data collected across 18 sports. This includes a data collection tool optimized for Android devices, ensuring the efficient capture of diverse sports data. Seamless API access enables smooth data integration without the need for manual input. Our content management tool allows you to create and edit matches and assign scouts. Additionally, we provide real-time monitoring to ensure data accuracy, along with a dedicated marketplace that allows partners to buy and utilize data.

To facilitate and simplify operations, we also offer additional Scouting Operation Services such as the provision of experienced scouts, recruitment and training services to ensure a skilled workforce and quality monitoring to uphold the standards of match coverage. Other than that, our content management service enables partners to seamlessly create and edit match details, ensuring timely and accurate data provision.

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By introducing this software to the global sports and iGaming markets, FeedConstruct aims to empower its Live Sports Data SaaS partners. The software not only allows them to independently collect and distribute data but also saves significant time, money and other resources.

The post FeedConstruct Launches Live Sports Data SaaS to Transform Sports Data Collection appeared first on European Gaming Industry News.

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Aquisitions/Mergers

Dizplai acquires gaming platform, PickGuru

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  • Acquisition of PickGuru creates a new division, Dizplai Gaming
  • New division to strengthen Dizplai’s end-to-end offering with new level of services to Dizplai clients

Dizplai, a leading media experience company, trusted by global sports rights holders, brands, betting companies and broadcasters to transform passive audiences into engaged communities, has today announced the 100% acquisition of PickGuru, the most customer-centric, free to play, gaming platform on the market.

PickGuru provides smart solutions that drive audience and commercial objectives for today’s multi-channel bookmakers, publishers and rights holders. PickGuru’s solutions enable partners to quickly and easily create predictor and fantasy games for their platforms, and drive both deeper engagement and commercialisation opportunities.

The acquisition brings together two innovators in the fan engagement space, creating the new division, Dizplai Gaming. This division will expand Dizplai’s end-to-end offering and drive even greater experiences for fans across both first and second screens.

“We fundamentally believe that when audiences are compelled, through a gamified approach, to interact, it makes content more engaging, more commercially valuable, and enables it to grow and, ultimately, retain audiences,” said Ed Abis, CEO Dizplai. “The acquisition of Pickguru as a business, and the team of people who will join Dizplai, will enable us to supercharge that approach, offering a whole different level of services to our clients, thus driving our overarching strategy.”

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Paul Watkins, PickGuru: “Dizplai and Pickguru have a collective vision, and this acquisition enables us to accelerate product developments that enables us to build on the Dizplai mantra of “Gamifying the Game”. Fans want to be part of the action and love predicting outcomes, collectively we can deliver on this. Watch this space!”

Paul Cobley, PickGuru: “The Pickguru platform was built on the principle of flexibility. We are committed to enabling our partners to quickly and easily create gamified experiences for their platforms that drive both deeper engagement and commercialisation opportunities. This is an extremely exciting time for us.”

Following the acquisition of PickGuru, Dizplai announced two new senior roles, in line with the growth of the business, with Paul Watkins as Chief Financial Officer and Paul Cobley as Director of Gaming.

Increasingly considered as the ultimate fan solution for live sports owners and creators, Dizplai fuses tech, creative and content experiences to create engaged communities for sports brands and organisations. Every day, millions of sports fans tune in to live broadcasts, which have been enhanced using the Dizplai platform, from companies as diverse as Sky Sports, TNT Sports, Manchester City, Liverpool FC, SuperTri, William Hill and The United Stand.

2024 has been a big year for Dizplai:

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  • Launched Dizplai Creative, a new creative agency focused on driving greater audience engagement and brand value through content innovation and technology
  • Announced by Comcast as one of the ten startups chosen for the 2024 Comcast NBCUniversal SportsTech Accelerator program, powered by Boomtown.
  • Winner of the Best Technology for Match Day Operations and Experience award at the 2024 Sports Technology Awards

The post Dizplai acquires gaming platform, PickGuru appeared first on European Gaming Industry News.

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Latest News

Atlaslive Strengthens Global Position with New Appointment of Dmytro Matiiuk as Head of Delivery

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Atlaslive, a leading B2B software development company specializing in the iGaming industry, is pleased to announce the appointment of Dmytro Matiiuk as the new Head of Delivery. This strategic move underscores Atlaslive’s commitment to excellence and innovation in delivering top-notch software solutions to its global partners.

In his new role, Dmytro Matiiuk will be pivotal in ensuring the successful execution and delivery of projects within Atlaslive’s professional services organization. With a robust background in project management and a deep understanding of leading methodologies, Dmytro brings a wealth of experience in technical requirements development, project planning, customer reporting, and resource management. His expertise spans managing both remote and in-office developers, creating user stories, conducting daily planning and demo meetings, preparing retrospectives, and developing departments from the ground up.

 

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Maxim Slobodyanyuk, CEO of Atlaslive, expressed his enthusiasm about the new appointment: “I am delighted to welcome Dmytro as our new Head of Delivery at Atlaslive. In the dynamic and ever-evolving landscape of professional software services, the role of a Head of Delivery is paramount to the success and efficiency of an organization. This multifaceted position requires a unique blend of leadership, strategic thinking, and operational acumen. I am confident that Dmytro will prove to be a great asset, driving our projects to new heights of efficiency and excellence.

Dmytro will be responsible for building and maintaining strong partnerships, acting as a crucial liaison between partners and the delivery team. His role involves ensuring that partners’ expectations are consistently met and addressing any issues that may arise during projects. Maintaining a high standard of quality in project deliverables is critical, and Dmytro will oversee the implementation and monitoring of quality assurance processes to ensure all work meets or exceeds partners expectations.

Known for his exceptional leadership skills and organizational abilities, Dmytro is also a creative strategist. His extensive experience in various roles will undoubtedly benefit Atlaslive as the company continues to expand its offerings across multiple markets.

Commenting on his new role, Dmytro Matiiuk said: “I am honored to be appointed as the Head of Delivery at Atlaslive. In this role, I am committed to driving excellence in our delivery processes, ensuring the highest standards of quality and efficiency. My focus will be on fostering innovation, enhancing customer satisfaction, and streamlining operations to support our company’s growth and success. Together with our talented team, I look forward to leading initiatives that will not only meet but exceed our partners expectations.”

 

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Atlaslive is excited to welcome Dmytro Matiiuk and looks forward to the continued success and growth that his expertise and leadership will bring to the company. Atlaslive, the tech behind the game.

The post Atlaslive Strengthens Global Position with New Appointment of Dmytro Matiiuk as Head of Delivery appeared first on European Gaming Industry News.

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