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Our goal is to take the earnings of media buying teams to a new level” — Extendy, on the features of the new platform and what is needed to launch your own online casino
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How did the idea of creating Extendy come about? What inspired you?
It all began around 5 years ago when representatives from two different areas of interest came together. On one side, we had an experienced team of IT developers, product managers, designers, and other professionals who together could create products of different complexities. On the other side, a team of media buying experts with years of experience of driving large volumes of traffic to others’ products, and who wished to reach new heights in this area.
By sharing each other’s strengths and weaknesses, it quickly became clear that by joining forces, we could create a great product both for ourselves and for the entire market. And this is how Extendy came about — it’s a platform for creating online casinos for media buying teams.
Now, after developing and testing this product over these past 5 years, we are eager to talk about it and provide access to certain teams.
Why do media buying teams need their own casino? Isn’t it more profitable to have 4-5 different offers and not be tied to one specific one, even if it’s their own?
We’ve conducted hundreds of interviews with media buying experts and so many of them agree that having your own product is more economically advantageous in the long term. The key here is the long-term perspective and there currently is a strong demand in the market for creating one’s own casino.
Real, big, and stable earnings do not begin when you discover a couple of working combinations that return investments and start generating profit within six months. Rather, it’s when traffic grows after acquiring a new player, or when deposits cost nothing. This can only be achieved in one way—by investing in your brand, marketing, SMM, reactivating former users through CRM channels, and so on, increasing the share of organic traffic every day.
When media buying teams drive traffic to someone else’s casino, all the benefits of this free organic traffic go to the casino owners, not to the media buying experts. By having your own casino, and approaching promotion and all operational processes correctly, these benefits will go to you, as the owner, allowing you to significantly increase your profits and reach new heights.
What are Extendy’s key features?
The main aim is that media buying teams need only think about driving traffic. When it comes to all other operational aspects, they can rest assured that they will be taken care of.
We dedicated thousands of hours creating an infrastructure which would allow media buying teams to receive an online casino with fully autonomous, operational systems. We guarantee the seamless and efficient operation of every system, whether it’s user support, CRM, payment processing, anti-fraud mechanisms, etc. Extendy takes care of all this allowing teams to focus solely on traffic acquisition.
Another feature of the platform is the technical solutions offered for more effective traffic monetisation. Since the technical and media buying teams collaborated so closely during the platform’s creation, this helped us to conduct hundreds of experiments and implement the best practices into the final product version. This includes optimizing conversions at each stage of the funnel and the “Traffic Light” technology which predicts the LTV of users from a specific campaign in a short period. This allows teams to quickly stop the campaign in case of a red prediction or scale it in case of a green prediction.
Additionally, we have the AppAI technology for mobile traffic which analyzes the profile of the attracted user and the ad they clicked on to enter the product. Based on this data, a unique flow is created for each user, allowing for significant increases in conversion rates and faster return on traffic investment.
We are continuously improving the platform. The R&D team conducts experiments daily, develops new features, and implements them for our clients to enhance the efficiency of every dollar invested in traffic.
If someone wants to create their own platform instead of working with someone else, how much would it cost to develop such a platform?
I can’t give an exact figure, but I think it would cost at least $25 million if we’re talking about an all-inclusive platform like Extendy. But the difficulty isn’t so much in the investment as it is in the team, expertise, strategy, timing, focus, and other factors that aren’t immediately obvious.
A platform is a complex IT product that would take several years to develop. And while you’re developing it, significant changes could occur in the market which could affect your prospects. You need to accept these risks from the start.
Therefore, it’s obviously better to focus on what you do best—driving traffic—and let the platform handle everything else.
You mentioned earlier that the platform is already open, but not for everyone. What does this mean?
At the moment, we’re in closed beta and ready to work only with large media buying teams. Currently, our priority is a limited number of projects to which we can devote maximum attention.
Any past projects and clients you can mention?
The online casino brands BDMBet, BetOnRed, and CryptoLeo were launched on Extendy. We are delighted that they have gone on to become popular casino brands in their GEOs and we will do our best to scale this success.
We’re also working with some clients who prefer to remain anonymous, and several other brands which will soon be launched. We’re expecting to launch around 10 online casinos by the end of the year.
Thank you! Could you share your plans for the platform’s development and how media buying teams can get in touch?
If you represent a large media buying team, feel free to reach out to me, or you may fill in an application on our website and we’ll be in touch.
As for upcoming plans, as with any IT product, we have a long list of tasks and long-term plans that will expand our clients’ capabilities, both technically and product-wise. These include tasks for increasing profits and reducing traffic payback periods, improving user experience and design, increasing technical stability and speed, and much, much more.
I’d be happy to discuss more details in person! In fact, we’ll be at the iGB Amsterdam, SBC Lisbon, and SiGMA Malta conferences later this year. See you there!
The post Our goal is to take the earnings of media buying teams to a new level” — Extendy, on the features of the new platform and what is needed to launch your own online casino appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
AU10TIX announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds. In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU and Australia.
Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series. Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience. Signature American Roulette follows the recent launches of fan-favourite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative.
Novig announced the successful close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures and Gaingels. Founded by Jacob Fortinsky and Kelechi Ukah, Novig is reimagining sports predictions as a transparent and fair marketplace. Unlike traditional sportsbooks, Novig allows users to trade directly with one another, rather than against the house, eliminating hidden fees, biased odds and the risk of being penalised for winning.
Partnerships
IGT announced that it has secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente. Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.
CT Interactive has announced a strategic partnership with Ondiss. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market. This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.
The post Gaming Americas Weekly Roundup – August 11-17 appeared first on European Gaming Industry News.
Bundesliga International is strengthening its longstanding agreement with Sportradar Group AG (NASDAQ: SRAD) to further enhance the viewing experience, accelerate innovation through new exclusive data, and deliver next-generation digital experiences for the betting and gaming market.
Sportradar’s partnership with Bundesliga International dates back to 2005. Utilising the 3.6 million data points from every Bundesliga match, and harnessing Sportradar’s proprietary technology, a suite of engaging products has been launched ahead of the start of the 2025-26 Bundesliga season, and available to Sportradar’s global client base. These include:
Live Player Markets: Leveraging Bundesliga tracking data and Sportradar’s advanced AI capabilities in real-time will create approximately 240 additional opportunities to bet per match.
4Sight Streaming: Award-winning, next generation streaming technology allows betting operators to incorporate AI-driven animated overlays and actionable insights into a live stream, enriching the Bundesliga viewing experience by increasing understanding of live match action.
Enhanced Live Match Tracker: Powered by tracking data and computer vision which keeps fans engaged and provides in-play betting opportunities directly within the betting app.
“We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular football leagues in the world,” said Patrick Mostboeck, SVP Fan Engagement at Sportradar.
“Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging football solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global football ecosystem.”
With coverage of more than 150,000 matches annually across 900+ football leagues, as industry leaders Sportradar offers the industry’s deepest and most comprehensive football portfolio.
“The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry,” said Peer Naubert, Chief Executive Officer of Bundesliga International.
“This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
The post Sportradar introduces next gen Bundesliga products appeared first on European Gaming Industry News.
Vixio, a leading provider of regulatory intelligence solutions, has unveiled its 2025 Global Regulatory Awards (GRAs) shortlist.
Now in their ninth year, the GRAs continue to recognise and celebrate the achievements of individuals, teams, and organisations in the gambling industry that have excelled in compliance, corporate social responsibility, and safer gambling. This year’s awards shortlist features 21 award categories, over 190 finalists and more than 100 unique organisations represented. “Congratulations to all of this year’s finalists. Achieving a place on the shortlist is no small feat, especially in our most competitive year yet. The continued growth of the GRAs reflects how seriously the industry takes compliance and the ongoing drive for excellence in this field,” stated Mike Woolfrey, CEO of Vixio. Woolfrey added: “Our thanks go to the judging panel for their diligent and independent evaluation, which ensures the integrity of these awards. We look forward to celebrating with so many of you in November.”
The 2025 GRA presentation will take place on November 19, 2025, at the Grand Connaught Rooms in London. Due to the event’s popularity, the remaining tables will sell out fast. Vixio strongly advises booking now to ensure you don’t miss out. You can now secure your table online in minutes using Vixio’s quick and easy booking portal. Additional information on table bookings can be found here.
The GRAs 2025 shortlist is as follows:
| AML or MLR Professional of the Year | |
| 1 | Carlos Suárez, Catena Media |
| 2 | Cecile O’Connell, LeoVegas |
| 3 | Dave Foppert, DraftKings |
| 4 | Eleni Panagiotopoulou, SOFTSWISS |
| 5 | Georgi Iliev, Delasport |
| 8 | Kate Faulkner, BoyleSports |
| Award for Commitment to Compliance by a Supplier | |
| 1 | BETBY |
| 2 | Digitain |
| 3 | Docaposte |
| 4 | GBG |
| 5 | GeoComply |
| 6 | GeoLocs by mkodo |
| 7 | Kambi |
| 8 | OpenBet |
| 9 | Play’n GO |
| 10 | Pragmatic Solutions |
| 11 | Soft2Bet |
| 12 | Wazdan |
| Award for Commitment to Compliance by an Operator Sponsored by: Gaming Associates | |
| 1 | Betinia |
| 2 | CampoBet |
| 3 | DraftKings |
| 4 | Genting Casinos |
| 5 | LeoVegas |
| 6 | Tipico Games |
|
Chief Compliance Officer of the Year Sponsored by: eCOGRA |
|
| 1 | Abby Cosgrave, LeoVegas |
| 2 | Anton Sikström, Catena Media |
| 3 | Corinne Valletta, Betsson Group |
| 4 | Ed Bedrosian, Xpoint |
| 5 | Filippo Ferri, Delasport |
| 6 | Jennifer Aguiar, DraftKings |
| 7 | Lloyd Lemmon, Pragmatic Solutions |
| 8 | Ray Dunkle, Virginia Lottery |
| 9 | Sara Cass, IFX Payments |
| 10 | Sophie Bowler, Zodia Custody |
| 11 | Steve Richardson, Scientific Games |
| 12 | Tommaso Di Chio, Bragg Gaming |
| Compliance Innovator of the Year | |
| 1 | BetComply |
| 2 | BizAcuity Solutions |
| 3 | GeoComply |
| 4 | Mindway AI |
| 5 | OneComply |
| 6 | OpenBet |
| 7 | Rightlander |
| 8 | Sharp Vision |
| 9 | Soft2Bet |
| 10 | Xpoint |
| Compliance Professional of the Year | |
| 1 | Andrew Poole, Light & Wonder |
| 2 | Ardie Manuel, Virginia Lottery |
| 3 | Arshak Muradyan, Digitain |
| 4 | Bill Curtis, DraftKings |
| 5 | Christopher Lottering, Pragmatic Solutions |
| 6 | Denzil Mason, Genting Casinos |
| 7 | Jeremie Kanter, Continent 8 |
| 8 | Jessica Feil, OpenBet |
| 9 | Juan Jose Daruich, Daruich |
| 10 | Martin Crowe, NexaCompliance |
| 11 | Ryan Farrah, LeoVegas |
| 12 | Tatevik Grigoryan, BetConstruct |
| Compliance Rising Star Special Award | |
| 1 | Attila Hunter, Betika |
| 2 | Birgit Strauszberger, Greentube |
| 3 | Jasmine Yasin, Delasport |
| 4 | Kate Faulkner, BoyleSports |
| 5 | Kevin Kostreci, GLI |
| 6 | Kizzie Fenner, Evoke |
| 7 | Maša Tičar, Pragmatic Solutions |
| 8 | Medisha Moodley, Games Global |
| 9 | Robert Lo Giudice, BetMGM |
| 10 | Shacke Manukyan, BetConstruct |
| 11 | Sheena Patel, DraftKings |
| 12 | Vanessa Hurt, Paysafe |
| Compliance Team of the Year
Sponsored by: Docaposte |
|
| 1 | AGS |
| 2 | BetConstruct |
| 3 | Bragg Gaming |
| 4 | Continent 8 |
| 5 | Delasport |
| 6 | Digitain |
| 7 | DraftKings |
| 8 | OpenBet |
| 9 | Playtech |
| 10 | San Manuel Tribal Gaming Commission |
| 11 | Scientific Games |
| 12 | Wazdan |
| Head of Regulatory Affairs or Government Relations of the Year | |
| 1 | Carl Brincat, LeoVegas |
| 2 | Devon Dalbock, GLI |
| 3 | Emeline d’Ollone, Catena Media |
| 4 | Emőke Péter, Worldline |
| 5 | Filippo Ferri, Delasport |
| 6 | Hartwig Gerhartinger, Paysafe |
| 7 | Michael Karloutsos, Hard Rock International |
| 8 | Travis Foley, BMM Innovation Group |
| Legal Team of the Year | |
| 1 | Alea |
| 2 | Altenar |
| 3 | Betika |
| 4 | Betsson Group |
| 5 | Bragg Gaming |
| 6 | Catena Media |
| 7 | Kambi |
| 8 | LeoVegas |
| 9 | Light & Wonder |
| 10 | OKTO |
| 11 | Paysafe |
| 12 | Virginia Lottery |
| Marketing Compliance Team of the Year
Sponsored by: White Bullet |
|
| 1 | BetMGM |
| 2 | Better Collective |
| 3 | Catena Media |
| 4 | Gentoo Media |
| 5 | LeoVegas |
| Outstanding Contribution to Safer Gambling | |
| 1 | AiR HUB – UNLV International Gaming Institute |
| 2 | Betting and Gaming Council |
| 3 | Casino Guru |
| 4 | EPIC Global Solutions |
| 5 | Flutter Entertainment |
| 6 | GamProtect |
| 7 | Genting Casinos |
The post Vixio Announces the Finalists for the 2025 Global Regulatory Awards appeared first on European Gaming Industry News.
Gaming Americas Weekly Roundup – August 11-17
Sportradar introduces next gen Bundesliga products
Vixio Announces the Finalists for the 2025 Global Regulatory Awards
BGaming Marks the First Anniversary of Viral Hit Aviamasters™ with Record-Breaking Metrics
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Spinomenal fires up Mythology series with Hades’ Infernal Blaze
Jackbit: The New Crypto Casino Shapes U.S. Gambling in 2025 with 7000 Games and No KYC
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CT Interactive Releases Lucky Clover 10
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