

Affiliate Industry
SOFTSWISS Triumphs at EGR B2B Awards 2024
Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.
The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.
Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts.
The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.
Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”
Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.
SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Triumphs at EGR B2B Awards 2024 appeared first on European Gaming Industry News.
Affiliate Industry
Meet MegaList: The Rising Force in iGaming Affiliation

There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
Affiliate Industry
Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries

Ivan Kraynov, co-founder of Boomerang Partners, is stepping away from the company to focus on new investment projects across various industries. Boomerang Partners, a dynamic global brand, will continue its growth trajectory by expanding its market share and reaching new industry heights.
Since co-founding Boomerang Partners in 2020, Ivan Kraynov has played a key role in shaping the company’s strategic direction and driving its growth.
“Looking back over the past five years, I’m truly proud of what we’ve accomplished so far — from forming a brilliant team and launching award-winning campaigns to turning Boomerang into a recognized name in the industry. I’m grateful to everyone who’s been part of this journey and am now excited to see what the future holds for my new team during our transition into different types of investment opportunities” said Kraynov about his departure. “I believe one of the most important principles in business is knowing when to shift your focus and let go — and for me, that time is now. I’m moving on to concentrate on other projects where I’m involved as a co-founder or as an investor. I am proud to be leaving Boomerang Partners in the capable hands of true industry leaders.” According to Ivan Kraynov, his upcoming ventures involve projects in IT, HoReCa, and other sectors.
Boomerang Partners is a global brand operating as an affiliate program and agency from a direct advertiser. Its growing portfolio includes more than 15 iGaming brands. The company has strengthened its market presence through notable partnerships — including with AC Milan and football star Alisha Lehmann. In 2024, Boomerang launched the first annual affiliate traffic tournament, the Golden Boomerang Awards. This year, the awards ceremony has attracted more than 400 teams worldwide, highlighting both the scale of the event and Boomerang Partners’ recognized status in the market.
The post Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries appeared first on European Gaming Industry News.
Affiliate Industry
Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

Casino Kings, a top UK online casino and sportsbook, is proud to announce its nomination for two coveted categories at the AffPapa iGaming Awards 2025: Casino Operator of the Year and Bonus Offer of the Year. These nominations recognise Casino Kings’ ongoing excellence in delivering market-leading casino gameplay, innovative sports betting experiences, and outstanding promotional offers to its growing community of players.
AffPapa iGaming Awards – Recognising the Best in the Business
Now in its third edition, the AffPapa iGaming Awards celebrate top-tier performance across the online gambling industry, bringing together affiliates, operators, and B2B providers from around the globe. Organised by AffPapa, a leading affiliate network and iGaming directory, the awards highlight excellence in areas such as innovation, player satisfaction, partnership success, and marketing creativity.
. Winners will be officially announced at the much-anticipated awards ceremony on May 28, 2025.
Casino Kings: Where Rewards Reign Supreme
Built on a player-first philosophy, Casino Kings has quickly become a favourite among UK players. And this year’s bonus nomination came from some of its most exciting current offers:
- Bet £10, Get £35 in Free Bets – A must-try for sports fans.
- 150% Welcome Bonus up to £150 + 75 Free Spins on Big Bass Bonanza – One of the most generous welcome packages in the UK market.
- Deposit £10, Get £20 + 50 Free Spins – Perfect for new and returning players.
On top of these, players can always expect something new thanks to a steady stream of daily, weekly, and seasonal promotions. Whether it’s cashback on losses or VIP perks like exclusive bonuses and dedicated support, Casino Kings keeps loyalty at the heart of everything it does.
Committed to Excellence in Online Gaming
Fully licensed in the UK and loudly committed to responsible gambling, Casino Kings offers a secure, intuitive platform for casino and sports fans alike. With top providers like NetEnt, Pragmatic Play, and Evolution onboard, the game selection is second to none, whether you’re playing on desktop, mobile, or tablet.
“We’re incredibly honoured to be recognised by AffPapa this year,” said Daniel Shannon from Casino Kings. “These nominations are a testament to the hard work our team puts in every day to deliver an exceptional experience for our players. We’re super excited to be in the running, and grateful to our loyal community for their continued support.”
The post Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025 appeared first on Gaming and Gambling Industry in the Americas.
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