Australia
SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games
SCCG Management is thrilled to announce a strategic partnership with PlaySpark, a pioneering company specializing in gamified audience engagement solutions. This collaboration aims to leverage SCCG Management’s extensive global distribution network and business development expertise to introduce PlaySpark’s innovative white-labeled arcade games to new markets and verticals.
PlaySpark, renowned for amplifying acquisition and retention of audiences using white-labeled arcade games, offers a no-code game creator tool that enables brands to build their own games or playable ads. This solution drives higher engagement rates and generates new revenue through in-game ads and rewards. PlaySpark’s plug-and-play games significantly enhance fan engagement and revenue for sports teams and brands, magnifying acquisition by up to 700% and retention by 4X.
“We are very excited to join forces with SCCG,” said Luke Santamar, CEO of PlaySpark. “At PlaySpark, we are trying to change the game of how brands engage their audiences through white-labeled arcade gaming. Partnering with SCCG allows us to expand our footprint into the USA and globally, whilst setting up strategic pathways to drive PlaySpark into other verticals. With the experience and networks of SCCG, we look forward to working together to scale PlaySpark into multiple industries.”
SCCG Management will utilize their vast ecosystem of over 100+ clients in the gaming space, as well as their sales and strategic distribution capabilities, which are globally placed in every major region of the world. This collaboration is poised to offer teams and brands the opportunity to amplify revenue by 300% through in-game advertising and the collection of 1st/zero party data.
Stephen Crystal, CEO of SCCG Management, shared his enthusiasm about the partnership: “We are delighted to partner with PlaySpark, a company that shares our vision for innovation in audience engagement. By integrating PlaySpark’s unique white-labeled arcade games into our network, we are confident that we can deliver unparalleled value to our clients. This partnership not only broadens our service offerings but also opens new avenues for growth and revenue generation for both SCCG and PlaySpark.”
The partnership between SCCG Management and PlaySpark marks a significant milestone in the evolution of gamified audience engagement, providing brands with powerful tools to drive engagement and revenue in an increasingly competitive landscape.
The post SCCG Management Announces Strategic Partnership with PlaySpark to Enhance Audience Retention and Acquisition through Gamified White-Labeled Arcade Games appeared first on European Gaming Industry News.
Australia
Gaming Compliance Checks Underway Across Regional NSW

Liquor & Gaming NSW (L&GNSW) is conducting a compliance operation across regional NSW throughout March to ensure venues adhere to gaming regulations that promote responsible gambling and reduce harm.
Inspectors will visit clubs and hotels to ensure venues understand and comply with external gambling signage rules and recent changes to requirements for the location of ATMs and cash dispensing facilities.
They will also check that venues have appointed Responsible Gambling Officers, maintained Gambling Incident Registers and adhered to Gaming Plans of Management.
L&GNSW Acting Executive Director of Regulatory Operations Bernadette Beard said the operation is part of an ongoing effort to work with venues to ensure responsible gambling laws are upheld.
“Our compliance operation is well underway, with inspectors visiting venues across regional NSW to ensure they are aware of their obligations,” Ms Beard said.
“A key focus will be on the gaming reforms that took effect on January 1, 2025, which mandate that ATMs and other cash dispensing facilities must be positioned at least five metres from gaming room entrances or exits and kept out of sight from gaming areas and machines,” Jakob Rothwangl said.
Ms Beard said recent inspections in Sydney and other metropolitan areas have identified multiple venues not following the rules, leading to penalties where necessary.
“Since the new cash dispensing rules were introduced, L&GNSW has visited more than 900 clubs and hotels, issuing 53 cautions and three penalty infringement notices to 44 non-compliant venues, with several others under investigation,” Ms Beard said.
“We’re here to assist venues in meeting their responsibilities, but compliance is essential, and enforcement action will be taken where required.”
The post Gaming Compliance Checks Underway Across Regional NSW appeared first on European Gaming Industry News.
Australia
Crown Resorts Announces Ed Domingo as New CEO of Crown Melbourne

Crown Resorts has announced the appointment of Mr. Ed Domingo as the new CEO of Crown Melbourne, succeeding Mr. Mike Volkert, subject to regulatory approvals.
Mr. Volkert is stepping down from his role as CEO of Crown Melbourne to pursue an opportunity outside of Crown. He served as the CEO for the past two and a half years.
Mr. Domingo brings over 20 years of experience in the hospitality and casino industry. Most recently, he served as the President & COO of Empire City Casino in New York with MGM Resorts International, where he oversaw all day-to-day operations of the resort.
Previously, Mr. Domingo was the Senior Vice President & CFO of Bellagio Resort and Casino in Las Vegas, the premier luxury resort for MGM Resorts International. His extensive leadership experience also includes roles with Caesars Entertainment and Rush Street Gaming, providing him with deep industry knowledge across several gaming jurisdictions.
Mr. Domingo will begin with Crown Melbourne in late April, with Mr. Volkert continuing to serve as CEO until that time, ensuring a smooth transition.
Crown Resorts CEO, David Tsai, said: “Ed has a proven track record in leading integrated resorts, and we are thrilled to welcome him to Crown Melbourne. With his extensive industry experience across various gaming jurisdictions, Ed is well-positioned to lead Crown Melbourne’s next phase of growth and success.
“I would also like to extend my gratitude to Mike for his invaluable contribution over the past two and a half years, including his leadership in our transformation journey.”
Mr. Domingo said: “I am incredibly excited to join Crown Melbourne, which has held an iconic role in Melbourne’s entertainment and tourism landscape for 30 years. I look forward to joining the thousands of amazing team members there and leading Crown Melbourne’s next phase of transformation and growth, bringing innovative venues to life and creating dynamic experiences for our guests, all while operating at industry-leading standards.”
Crown Melbourne Chairman, Ian Silk, said: “I would like to thank Mike for his leadership and dedication to Crown Melbourne over the last two and a half years. Ed is a highly accomplished and experienced executive with proven success at similar organisations, and I look forward to seeing the positive impact of his leadership.”
The post Crown Resorts Announces Ed Domingo as New CEO of Crown Melbourne appeared first on European Gaming Industry News.
Australia
ACMA Blocks More Illegal Online Gambling Websites

The Australian Communications and Media Authority (ACMA) has requested the Australian internet service providers (ISPs) to block more illegal online gambling sites, after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.
The latest sites blocked include Crown slots and Billy billion.
Website blocking is one of a range of enforcement options to protect Australians against illegal online gambling. Since the ACMA made its first blocking request in November 2019, 1178 illegal gambling and affiliate websites have been blocked.
Around 220 illegal services have also pulled out of the Australian market since the ACMA started enforcing new illegal online gambling rules in 2017.
The post ACMA Blocks More Illegal Online Gambling Websites appeared first on European Gaming Industry News.
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