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Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools

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The Betting and Gaming Council (BGC) has announced that a record-breaking number of bettors are now using the safer gambling tools available to them. The BGC attributed the increase to the success of the Safer Gambling Week initiative.

Analysis of last year’s hugely successful campaign revealed the number of deposit limits set during SG Week increased by a massive 18% compared to the same month in 2022.

Meanwhile, 54% of players setting deposit limits, did so for the first time.

And the number of players actively setting a reality check during SGW rose by over 300% for the second year in a row.

The use of maximum stake limits also increased by over 300% during SG Week 2023.

Deposit limits were set by 83,242 unique account holders – an increase of 12.5% on the year previous.

Safer Gambling Week 2023 also smashed previous social media records, generating over 50 million impressions across Twitter, Facebook and Instagram.

Data released following last year’s successful campaign – which ran from November 13 to 19 – revealed a huge 70% increase on 2022, when Safer Gambling Week messaging was displayed on major social media sites nearly 30 million times.

Safer Gambling Week is an annual cross-sector initiative bringing together the UK and Irish regulated betting and gaming industry – including bookmakers, amusement arcades, bingo clubs, casinos and online gaming operators – with charities and stakeholders to encourage safe and responsible play.

The initiative was backed by a large number of cross-party senior MPs and peers – including gambling minister Stuart Andrew and several shadow ministers including the Shadow Gambling Minister Stephanie Peacock – who gave vocal support to the ground-breaking campaign.

This event also had the full support of the independent regulator, the Gambling Commission, and its Chief Executive Andrew Rhodes.

Safer Gambling Week 2024 will take place from 18-24 November 2024.

BGC CEO and Acting Chair Michael Dugher said: “These new figures show Safer Gambling Week continues to be a powerful advert for increasing use of safer gambling tools in the regulated industry.

“Millions of customers now use safer gambling tools including deposit limits and time outs. This is a pillar of the regulated industry and is in marked contrast to the unsafe, unregulated and growing online gambling black market, which provides no safer gambling support, contributes zero tax and does not support sport.

“Our members promote these tools all year round, but a single dedicated week, bringing together the whole sector alongside huge support from cross-party MPs, from the Government and the independent regulator the Gambling Commission, really turbocharges that work – and these figures show it makes a real difference.

“The record numbers for both impressions and use of safer gambling tools show the industry has never been more committed to ensuring the many millions who enjoy a regular flutter continue to do so in a safe and responsible environment.”

The initiative, which ran for its seventh year, also received half a million visits to the Safer Gambling Week website which signposts help and advice for those who may be struggling as well as offering advice on safer gambling tools like deposit limits and time outs.

Among the well-known football clubs to support Safer Gambling Week 2023 were Premier League sides West Ham United and Brighton as well as EFL sides Southampton, Middlesborough and Blackpool. With the latter displaying the Safer Gambling Week logo on their shirt for their League One clash with Shrewsbury Town.

The aim of Safer Gambling Week is to kickstart a national conversation between staff, customers and their friends and family, about safer gambling, as well as highlight the range of tools that are available to help people stay in control of their betting.

Each month around 22.5m adults in Britain enjoy a bet, whether it’s buying a lottery ticket, having a game of bingo, visiting a casino, playing online or having a wager on football, horseracing and other sports.

The post Safer Gambling Week Prompts Huge Rise in Use of Safer Gambling Tools appeared first on European Gaming Industry News.

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Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit

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One of Brazil’s most iconic music exports, Alok, will headline the INFINITY Lisbon at SBC Summit, delivering his signature fusion of Brazilian rhythms and electronic dance music to the global event audience.

Set to raise the roof with an unforgettable fusion of lights and sound, the MEO Arena, home to SBC Summit’s ‘Super Stage’ during the day, will shift into high gear on September 18 as it transforms into the venue for the INFINITY Lisbon. Having hosted global icons like Beyoncé and The Weeknd, the arena promises an electrifying night designed to captivate the global gaming community.

Rasmus Sojmark, CEO and Founder of SBC, said: “The INFINITY is about blending high-level business networking with unforgettable experiences, and bringing someone of Alok’s caliber to the stage takes that to a whole new level. I’m proud that we’re able to deliver this kind of energy and entertainment to our attendees.”

Alok rose to global fame with his breakout hit ‘Hear Me Now’—now nearing 850 million streams on Spotify—and has since become a trailblazer in the Brazilian Bass genre. Ranked 4th in DJ Mag’s Top 100 DJs for three consecutive years (2021–2023), he commands a massive global following with nearly 22 million monthly listeners on Spotify and 29 million Instagram followers.

In addition to headlining some of the world’s biggest festivals, including Tomorrowland, Ultra Music Festival, and Lollapalooza, Alok has collaborated with international stars such as Dua Lipa, Jason Derulo, and Ed Sheeran. His influence extends into gaming culture as well, with his inclusion as a playable character in the hit game Garena Free Fire.

Beyond the stage, Alok is a passionate philanthropist and the founder of the Alok Institute, which supports educational programs, environmental preservation, and social impact projects across Brazil.

He also champions the next generation of artists through his labels Controversia Records and UP Club Records—platforms dedicated to discovering, nurturing, and promoting emerging talent in the electronic music scene, both in Brazil and internationally.

With accolades such as Forbes Brazil’s 30 Most Influential Brazilians and Spotify’s Top 100 Global, Alok is the ideal artist to headline SBC’s second INFINITY experience, according to Sojmark.

“The INFINITY brand was born in Lisbon. It’s where we dared to try something different, hosting our first-ever EDM-style festival with massive names like Don Diablo, Miss Monique, and Darude. The energy that night was off the charts, and it confirmed what we already felt: we had created something truly special for the industry,” he said.

The INFINITY Lisbon is the grand finale of SBC Summit, the industry’s fastest-growing global event uniting 30,000 professionals across betting, gaming, payments, and affiliation. After making the move from Barcelona, Lisbon’s second edition is gearing up for an even bigger return this September 16-18.

Sojmark added: “Funny enough, Alok was originally set to headline the INFINITY Rio, but plans shifted—and now it feels even more right to have him take the stage in Lisbon, where this whole journey began. It’s going to be one hell of a night.”

Asked about his vision for the INFINITY brand, the SBC CEO said: “I see it as a thank-you to our community—a celebration for those who believe in SBC and the connections built at our events. Experiences like this strengthen those bonds. That’s the power of joy, and that’s the essence of The INFINITY brand.”

The INFINITY Lisbon is an exclusive experience reserved for VIP Event Pass holders. Secure yours now for just €400 and take advantage of a €200 early bird discount.

Operators and affiliates can apply for complimentary VIP Event Passes.

The post Global EDM Icon Alok to Lead the INFINITY Lisbon at SBC Summit appeared first on European Gaming Industry News.

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Masters Betting: Drive for Show, Putt for Dough

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The phrase “drive for show, putt for dough” is a long-standing mantra in golf that emphasises the importance of putting over driving – specifically driving distance – in winning golf tournaments. But is it true?

While the saying has a clear implication, modern data from professional golf paints a more complex picture.   Using the Shots Gained (SG) metric we can compare different parts of a player’s game to see if there really is a formula for winning.

Driving test

Using shot data gained from datagolf.com we can compare the top players in the world (according to the Official World Golf Ranking) over the last 12 months.

Comparing “shots gained off the tee” with “shots gained putting” seems to turn the myth on its head – the top players gain a higher proportion of their shots off the tee than from putting.  For players ranked in the Top 10, nearly 0.8 shots are gained from driving as opposed to around 0.3 for putting.  Whilst the differential narrows as the players’ ranking decreases, for players ranked 90 – 100, driving still gains more than 0.2 shots more putting.

This ability to reliably gain strokes through driving gives top pros an edge, setting them up for better scoring opportunities throughout a tournament. Over a whole season, this advantage compounds and allows them to stay at the top of the leaderboards.

The long and the short

However, since “shots gained off the tee” includes par 4 and 5s, the metric is not necessarily just a measure of the importance of driving distance, but also a measure of accuracy.  So, whilst driving matters, is it the distance or the trajectory that is most advantageous for winning tournaments?

Again, using the top ranked players, it appears that distance stands out as a key factor for success, with Top 10 players on average gaining nearly 10 yards per drive compared with those outside the Top 100 throughout the year. This extra yardage translates into shorter approaches and better chances to attack pins throughout the season.

These findings are corroborated by Mark Broadie in his 2014 book Every Shot Counts, where he shows that for professionals, an extra 20 yards of driving distance is worth about three-quarters of a stroke per round.   Relatively speaking, for the rest of us amateur golfers, driving distance becomes even more important for scoring than driving accuracy.

Putt to the test

While driving distance provides the groundwork for long term success – and is a characteristic that all the Top 10 players seemingly must possess – it doesn’t necessarily “bust the myth” that putting is more important for winning tournaments.  Indeed, looking more deeply into the metrics for the outcome of individual tournaments uncovers the fact that putting becomes more instrumental for who comes out on top.

If we look instead at the finish positions in PGA events over the last 12 months, rather than the World Ranking, putting comes to the fore.  For players finishing first, putting gained an average of 1.2 shots versus a gain of 0.7 for driving.  Even for players finishing 30th – 35th, putting is worth more than 0.4 of a shot on average compared to driving. The fact that top finishers in a given event typically post higher gains from putting rather than from driving underscores the vital role of putting during tournament play where players have to capitalize on scoring opportunities and avoid mistakes on the green to win.

 

The outcome

Fundamentally the relationship between driving and putting reveals a balanced formula for success. Driving creates opportunities and contributes to consistency while putting often decides who makes the best of those opportunities and ultimately wins on a given weekend. In a game of ever-increasing competition and precision, power and finesse must work together to elevate players to the pinnacle of the sport.

With all the attention on these extremes of golf, other aspects are often overlooked. Completing the same analyses and including shots gained for “approach” and “around the green” makes it clear that there is one area that consistently contributes to wins and ranking, making it arguably the most important aspect of a players golf game.

The post Masters Betting: Drive for Show, Putt for Dough appeared first on Gaming and Gambling Industry in the Americas.

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Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards

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Digitain has been awarded the “Best Interactive Sportsbook Experience 2025” title at the SiGMA Americas Awards in São Paulo, Brazil, for its outstanding innovation and commitment to delivering advanced sports betting solutions.

Digitain, a leading provider of Sportsbook and iGaming solutions, has won in the “Best Interactive Sportsbook Experience 2025” category at the SiGMA Americas Awards. This prestigious recognition highlights Digitain’s relentless drive for innovation, excellence, and its ability to deliver state-of-the-art Sportsbook solutions to its partners.

The SiGMA Americas Awards took place on April 7 during the BiS SiGMA Americas event in São Paulo, Brazil. The awards celebrate the best and brightest companies, recognizing exceptional achievements, groundbreaking innovations, and significant contributions to the industry.

Iain Hutchison, Digitain’s Chief Revenue Officer, stated: “We are honored to receive this award, which marks our fifth major recognition this year. It’s a powerful validation of our commitment to innovation and the strength of the partnerships we’ve built.

At Digitain, we continuously strive to develop forward-thinking Sportsbook solutions that meet the evolving needs of our partners in a highly competitive global market. We remain focused on continuous improvement, ensuring that our partners have access to the best tools and solutions to drive their business forward.”

As Digitain continues its expansion across regulated markets, this award further strengthens its position as a trusted partner for operators seeking a competitive edge in the dynamic field of sports betting.

The post Digitain Wins Sportsbook Excellence Award at SiGMA Americas Awards appeared first on Gaming and Gambling Industry in the Americas.

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