Betano becomes title sponsor and exclusive betting partner of Liga Profesional de Fútbol, introducing Torneo Betano and Copa Betano

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive betting partner of Liga Profesional de Fútbol.

The new partnership commenced this past weekend, at the season premiere of ‘Torneo de la liga profesional’ which has been renamed to ‘Torneo Betano’. The sponsorship also includes the ‘Copa de la Liga Profesional’, which will be known as ‘Copa Betano’ from next season.

The new deal comes just a few months after the launch of Betano in Argentina. Alongside Brasileirão Betano, Kaizen Gaming now holds the naming rights to the two biggest domestic football competitions in South America. This new partnership also comes shortly after Betano’s sponsorship announcements of both CONMEBOL Copa America 2024 and the UEFA EURO 2024.

Claudio Tapia, President of AFA, highlighted: “The Liga Profesional de Fútbol is, without a doubt, one of the most important and popular sports competitions in Argentina. It is one of the most important assets of Argentine football and we always try to bring it closer to the fans and attract the interest of world-class companies through it. This agreement with BETANO strengthens our vision and confirms, once again, the massive reach of Argentine football. We thank BETANO for the trust in our ability to create valuable experiences and we commit to carry out an ambitious brand plan with professionalism. We welcome BETANO as the Naming Sponsor of the Liga Profesional de Futbol”.

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Julio Iglesias, Chief Commercial Officer, Kaizen Gaming said: “From the legendary ‘Superclásico’ showdown to its clubs’ record-breaking 25 Copa Libertadores titles and the national team’s World Cup glory in Qatar, Argentina is never short of exciting footballing moments. Its league’s long and established history, and recognition among the top ten globally, also make it a launchpad for many of tomorrow’s most talented stars. Our new partnership with the AFA reinforces our growing dedication to the Argentinian football community, offering its passionate fans unrivalled entertainment through safe and responsible gaming experiences”.

Betano and CBF (Confederação Brasileira de Futebol), the Brazilian Football Confederation, announce a new partnership that will see Betano become the new main sponsor and exclusive betting partner of Campeonato Brasileiro Série A. Starting from the 2024 season, which begun on Sunday, April 14, the competition will be known as Brasileirão Betano.

The Brazilian Série A sponsorship is the latest in a series of partnerships with prestigious football competitions for Betano within 2024. The brand has already become the official and exclusive betting partner for both the CONMEBOL Copa America 2024 and the UEFA EURO 2024, while in Brazil Betano already sponsors Copa Betano do Brasil (the Brazilian Cup). The new deal gives Betano the naming rights for the most popular domestic competition in South America. Together, Betano and CBF aim to elevate the competition’s experience for all the fans in Brazil and across the world. At the same time, the two parties are planning to work on initiatives that will benefit the wider Brazilian community.

“As of today, the iconic football national league of Brazil will be known as Brasileirão Betano and that’s quite special. During the past few years the quality of the Brazilian Série A, already among the top football leagues in the world, has reached a whole new level. It is not by chance that during the past five years a Brazilian team always wins the Copa Libertadores. We watch exciting title races, with a lot of different teams fighting to emerge as Brazilian Champions. This new partnership further establishes our commitment to support the sports community in Brazil, while at the same time providing an unforgettable online betting experience to fans in a safe environment characterized by responsible gaming practices. We would like to thank the CBF for entrusting us to be their partners,” Tomasz Majewski, Head of Sponsorships at Betano, said.

“I would like to welcome Betano as the official main partner of the Brasileirão Betano. This is a respected and loved brand that has won over numerous sports fans here in Brazil. It has always operated with integrity and responsibility and has taken an active stance to support local communities across the world. Its gravitas is proved through its presence in world-class clubs and international tournaments, as, for instance, this year’s sponsorship of the CONMEBOL Copa America 2024 and the UEFA EURO 2024. We are confident that everyone will benefit from this partnership, from Brazilian football overall, to fans and the wider community. We’re wishing a great start to the Brasileirão Betano,” Lenin Fracon, Marketing Director at CBF, said.

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Kaizen Gaming, one of the biggest GameTech companies in the world, becomes the official partner of CONMEBOL, the South American Football Confederation, reaching a significant milestone in firmly establishing the company’s presence in Latin America. The partnership, extending until 2028, spotlights Kaizen Gaming’s commitment to enriching the football experience across the continent.

CONMEBOL Copa America 2024 will take place in stadiums across the U.S.A. from June 20 to July 14, bringing together the finest talents and most passionate fans, who will have the opportunity to place their bets through Betano’s premium platform and experience the tournament on a whole different level.

George Daskalakis, Founder and CEO of Kaizen Gaming, stated, “We are delighted to join forces with CONMEBOL, the most respected institution in Latin American football. This partnership does not only show our passion for the sport and the region but also highlights our dedication to delivering innovation and excellence within the industry. We are eager to elevate the fan experience to new heights, providing unforgettable moments through responsible gaming.”

Alejandro Dominguez, President of CONMEBOL said, “We are thrilled to welcome Kaizen Gaming and its brand Betano as an official partner of CONMEBOL. Their commitment to football and gaming innovation align seamlessly with our vision for the future of the sport in Latin America. Together, we are planning to deliver extraordinary experiences to football fans across the continent .”

Beyond CONMEBOL Copa America2024,the partnership encompasses various other prestigious competitions under CONMEBOL’s umbrella, including the CONMEBOL Pre-Olympic tournament, CONMEBOL Copa America Women, CONMEBOL Copa America Futsal Men and Women, CONMEBOL Copa America Beach Soccer, CONMEBOL U20 Men and Women, CONMEBOL U20 Futsal Men and Women, and CONMEBOL U20 Beach Soccer. This comprehensive agreement proves Kaizen Gaming’s dedication to supporting football at all levels and across diverse demographics.

This announcement comes after the company’s global sponsorship deal with UEFA for EURO 2024, reaffirming Kaizen Gaming`s position as a driving force in the intersection of sports and technology.

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