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Self-exclusion Standards project launches consultation seeking broader industry input

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Casino Guru is proud to announce the commencement of the third stage of the Self-exclusion Standards project, an initiative led by Dr Margaret Carran, Associate Professor in Law and Associate Dean (Education) at the at The City Law School of City, University of London and sponsored by Casino Guru.
The Self-exclusion Standards project aims to identify the best practice in online gambling self-exclusion in order to help maximise the level of player protection and to help build a robust process of self-exclusion to enable such schemes to truly become an effective barrier between players who struggle with controlling their gambling habits and online gambling in general.
To arrive at a solution, the Self-exclusion Standards project embarked on a comprehensive journey, that fostered cooperation with international stakeholders to create a set of online self-exclusion recommendations that will be available for adoption across different jurisdictions. Previous stages included comprehensive research of existing evidence and a series of meetings of 10 international stakeholders with diverse expertise and experience with online self-exclusion.  To this end, the Self-exclusion Standards project is now entering its final stage, where it will explicitly seek broader consultations with online gambling stakeholders.
Dr.  Carran said of the final stage of the project: “Our draft set of recommendations is based on extensive deliberations of international experts and we believe that it presents the most optimal online self-exclusion code of practice for operators. We now need external feedback to drive inclusion, to gain broader input from all interested stakeholders, including international regulators and the industry to ensure that our final recommendations  could indeed be adopted globally for the benefit of players and the industry alike”. 
Ultimately, the project will culminate in a comprehensive paper consisting of the final Code for Online Self-Exclusion Practice that will be publicly available so it can serve as a reference point for the industry and other interested parties. The paper will assist in driving further research in this field, and will also serve as a stepping-stone for broader discussion about self-exclusion processes, and how existing practices can be re-examined and reinvented.
This final stage seeks broader collaboration specifically to obtain valuable and actionable feedback that can be leveraged to provide quality conclusions that help establish a robust set of recommendations, and that are based on the broader knowledge of the industry. 
This external feedback will help streamline the project’s efforts as it seeks to position itself firmly in the heart of industry as an efficient and effective tool. Consultation is open from now through to September 10, 2024. Preliminary findings will be presented at the EASG Conference 2024 and the final code due to be ready in January 2025.
Šimon Vincze, Casino Guru’s Sustainable and Safer Gambling Lead, noted: “We want to engage the broader industry to increase the impact and benefits of the project. A lot of good work stays on paper or in journals without usage in the real world. We want to change it by actively engaging with the industry.
Find out more about the Self-exclusion Standards project and respond to consultation on the project’s official page, part of the broader Global Self-Exclusion Initiative.
Casino Guru is an independent online casino resource that strongly focuses on leveraging factual and accurate data to inform consumer decisions in the gambling and iGaming industry. Casino Guru is committed to helping players make better-informed decisions and access responsible gambling resources through initiatives and campaigns aimed at the player and the broader gambling community.

The post Self-exclusion Standards project launches consultation seeking broader industry input appeared first on European Gaming Industry News.

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GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention

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GR8 Tech has rolled out CRM Bonus Shop—a fully integrated player-facing feature designed to drive engagement, increase retention, and optimize bonus budgets through gamified rewards.

The Bonus Shop enables operators to offer various virtual and real rewards, including free spins, free bets, gamification items, even physical items, spins in Wheel of Fortune, and more, in exchange for custom-branded artificial currency. Players earn coins through behavioral triggers like deposits or email verification, then choose their preferred rewards from a personalized shop interface.

Built directly into GR8 Tech’s CRM, the Bonus Shop offers full back-office control, real-time player wallet tracking, and complete front-end customization to match any brand’s tone, style, and language.

Key Benefits of GR8 Tech’s Bonus Shop for Operators

  • Enhanced Player Choice & Satisfaction: Players select rewards they actually want, increasing perceived value and engagement compared to traditional fixed bonuses.
  • Cost-Effective Bonus Management: Artificial currency provides greater value to players while reducing operator costs compared to traditional cash bonuses.
  • Behavioral Motivation: Automated currency distribution encourages specific player actions, improving key performance indicators.
  • Strategic Flexibility: A/B testing capabilities enable operators to compare traditional bonuses against gamified approaches and optimize strategies across different markets.

“Personalization is at its core. By tailoring offers to custom player segments, we ensure every user sees and can purchase the bonuses they truly want, boosting engagement significantly,”  said Kateryna Schevchenko, CRM Product Manager at GR8 Tech. “Additionally, the platform gives operators full control over the in-game economy by allowing them to set custom ‘prices’ for products using virtual currencies. This flexibility helps optimize retention costs, manage bonus budgets effectively, and maximize ROI.”

With advanced segmentation tools and engagement elements like gamification, GR8 Tech’s CRM transforms player interactions into engaging, value-driven experiences. The company’s approach has led to impressive results, including a 25% uplift in first-time deposits, an average 80% retention rate, and 75% monthly active users interacting with gamified tools. GR8 Tech’s CRM is a strategic asset for operators aiming to deliver highly personalized and performance-oriented player journeys.

 

GR8 Tech. Platform for Champions

GR8 Tech is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. Key elements of GR8 Tech’s comprehensive portfolio include the Hyper Turnkey solution, ULTIM8 Sportsbook iFrame,  Infinite Casino Aggregation, and Platform Acceler8 suite, featuring its proprietary affiliate management platform, Aff.Tech.

With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8 Tech helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8 Tech has over 100 successful cases and earned multiple recognitions, including the title of the Best Sports Betting Provider in CEE by GamingTECH Awards 2025.

The post GR8 Tech Launches CRM Bonus Shop to Boost Player Engagement and Retention appeared first on European Gaming Industry News.

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Chris Barranco Joins Quick Custom Intelligence as Director of Business Development

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Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.

Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.

“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”

We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”

As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.

The post Chris Barranco Joins Quick Custom Intelligence as Director of Business Development appeared first on Gaming and Gambling Industry in the Americas.

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Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market

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With over 600 online slot studios competing for operator attention, cutting through the noise has never been harder. In this exclusive article, Booming Games’ Head of Marketing, Dorota Gruszka, shares her strategy for building a distinctive brand, forging lasting operator relationships, and creating campaigns that resonate in a crowded iGaming marketplace.

There are now more than 600 online slot studios, with each vying for operator attention and a solid position for its titles within casino lobbies. These 600+ studios are making a lot of noise, and this makes it incredibly difficult for individual studios to be heard.

But it is possible, requiring a clear strategy, creativity and consistency. Being loud is important – it’s the only way you’re going to be heard – but you also need to be relevant and authentic. And this requires a strong understanding of self.

Studios absolutely must know who they are and what they bring to the table, and ensure that these values are reflected in everything they do, from the games themselves to how they are launched and the nature of the partnerships forged with operators. It even extends to events and social media.

A sharp brand, meaningful relationships and marketing collateral that not only engages but also connects are critical to success. Of course, this is easier said than done, but when you have a strong team, defined goals and a product you believe in, it can be achieved.

Let’s take a closer look at some of the challenges studios face when it comes to marketing their brand and games.

 

There are plenty of hurdles to clear

The biggest challenge is, of course, standing out in the market, but second to that is navigating the complex and ever-changing regulatory landscape. Providers need to demonstrate compliance and responsible gaming practices, which means marketing must be transparent and aligned with operator expectations.

Another challenge is building and maintaining trust. Operators demand reliable partners that deliver quality products on time while supporting them beyond the initial sale. That means marketing needs to focus on relationship building, not just quick wins.

Then there’s flexibility, which has become a major differentiator. Operators look for partners that can adapt to their needs – the more flexible and collaborative a partner can be, the more value they bring, and this is a message that needs to come across clearly in B2B marketing activity.

 

Take a multi-layered approach

At Booming Games, we have taken a multi-layered approach to marketing our studio and the games we produce. This includes combining creativity, strategic planning and consistency. Brand awareness isn’t gained overnight – it’s an ongoing process across all channels and touchpoints.

Tactically, we have invested in strong PR and media partnerships and maintain a presence at major industry events. We also leverage social media, posting high-quality content across various channels and digital platforms.

We always go big with our game launches and invest in creative campaigns that showcase each title and ensure it gets noticed by casino managers. This is combined with tailored client communications and eye-catching merchandise that reinforces our visual identity.

 

The power of LinkedIn

One of the most effective marketing channels for a slot studio is LinkedIn, and we have focused a lot of our efforts on the platform. Since joining Booming Games in 2023, we have grown our follower base from 5,000 to almost 18000.

This growth has given us a much stronger platform from which to showcase our games, share company updates and connect directly with industry professionals. This, in turn, has driven exposure, engagement and, ultimately, led to additional operator partnerships.

Thinking outside the box is also important, especially in such an overcrowded industry.

A good example of this is our Ronaldinho Mascot campaign, which was a huge hit across the expos and saw thousands of people taking and sharing photos with the mascot across various social media channels.

But just as important is to listen carefully to partners, players and the wider market to ensure your brand, values and campaigns evolve and remain relevant and interesting. It’s about creating a brand people recognise, trust and enjoy interacting with.

 

Brand ambassadors are an important piece of the puzzle

Increasingly, studios are turning to brand ambassadors to help them do this. But it’s important to make sure the ambassador is the right fit – it’s about more than just attaching a famous name to your brand.

At Booming Games, we know first-hand just how effective brand ambassadors can be off the back of our highly successful partnership with footballing legend, Ronaldinho.

We struck a partnership with him just as the Brazilian market was moving toward regulation, and I truly believe it has allowed us to establish a strong foundation and presence in the region.

Ronaldinho is still relevant and popular, and having him associated with Booming Games has given us exposure, recognition and trust. It has also helped us become one of the first game providers to get certified in Brazil, allowing us to leverage the first-mover advantage.

That said, not all brand ambassador deals are as successful as ours with Ronaldinho. Sometimes, they require a lot of effort, coordination and investment and the return might not justify this. That’s why it’s important to evaluate every potential partnership carefully.

Ultimately, the brand ambassador must genuinely resonate with your audience, complement your brand values and support your long-term goals. When done right, it can be a game-changer.

Driving awareness for a studio is harder than ever, but there are plenty of tactics to turn to that can deliver results while having plenty of fun in the process. Being heard is important, but you must be making the right noise in the first place.

The post Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market appeared first on European Gaming Industry News.

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