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Future Anthem announces personalisation AI collaboration with Bede Gaming
Future Anthem, the pioneering AI and data science powerhouse, has partnered with leading gaming platform Bede Gaming to supply Bede clients with Anthem’s flagship real-time personalisation product, Amplifier AI.
The collaboration will see Bede Gaming integrate Amplifier AI to its core gaming platform, enabling its customers to quickly access a multitude of benefits to offer personalised player experiences across single player journeys. Bede prides itself on iGaming innovation, and this collaboration with Future Anthem highlights its desire to further enhance its platform with the latest products and to drive an improved player experience.
Bede partners with some of the most successful online gaming brands in the world delivering excellent technology and products that enables market-beating performance with the highest standards of security and stability. The platform is scalable, modular and adaptable allowing operators to integrate any third-party software, processing billions of transactions a year. The platform also integrates into land-based systems offering a genuine omni-channel convergence solution.
Future Anthem specialises in AI and has developed a cutting-edge all-in-one product called Amplifier AI that personalises every step of the player journey across casino, sports betting, and lottery. Utilising a data-driven approach, Amplifier AI optimises player acquisition, enhances engagement, and boosts retention by providing personalised content recommendations with personalised marketing in the moments that matter to players, all with a responsible gambling orientation as each gaming session is scored for risky play.
The partnership marks a significant milestone for both parties as they continue to bring accessible, market-leading innovations to their customers, reinforcing the importance of a personalised player experience that prioritises responsible gaming.
Future Anthem CEO Leigh Nissim said: “We enjoy working with progressive companies like Bede who are championing innovative technology. In a very short period, we’ve established a shared vision that will make it quick and simple for their customers to benefit from Amplifier AI’s personalisation products.
“This collaboration offers significant potential to improve and innovate player experiences, something that all operators should strive for as the race to real-time personalisation heats up.”
Colin Cole Johnson at Bede Gaming said: “We are delighted to partner with Future Anthem to integrate the latest iteration of its advanced personalisation product into our platform. Leigh has built a fantastic team, and we are looking forward to delivering the benefits of this collaboration to our customers, as Amplifier AI will elevate our offering further.
“There is no doubt this partnership will lead to future developments, with both companies keen to remain at the forefront of iGaming innovation. We’re always keen to help our customers grow responsibly – this collaboration helps them move faster across verticals and to get the most from their data which ultimately will benefit their players.”
The post Future Anthem announces personalisation AI collaboration with Bede Gaming appeared first on European Gaming Industry News.
Ahmed Baker Chief Commercial Officer at Incentive Games
INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE

Incentive Games, a leading B2B games provider, is proud to announce that it has been awarded a Provisional Michigan gaming licence by the Michigan Gaming Control Board (MGCB), effective today. This achievement allows the company to bring its innovative suite of Real-Money Games to operators and players across the state.
The Michigan licence represents Incentive Games’ first foray into the North American regulated market. This comes shortly after the launch of Incentive Studios, the company’s dedicated Real-Money Gaming division, which is set to drive its ambitious growth in this sector. The licence underscores the company’s unwavering commitment to maintaining the highest standards of compliance, security, and operational integrity. Obtaining this licence, which requires excellence in areas such as robust security protocols and comprehensive responsible gaming measures, provides access to one of the most dynamic iGaming markets in the United States.
Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “Securing our Michigan licence marks an exciting new chapter for Incentive Games. It’s a testament to our unwavering commitment to meeting the highest regulatory standards and unlocks a significant opportunity for us in a critical North American growth market. This will allow Incentive Games to forge new partnerships and bring our highly engaging Real-Money Games directly to players in Michigan. We’re very grateful to the MGCB for this achievement, which is a pivotal step in our global expansion strategy as we continue to deliver world-class products and build strong partnerships in the region.”
The post INCENTIVE GAMES SECURES MICHIGAN GAMING LICENSE appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement

Turnkey Sportsbook partnership extended until end of 2027 as LeoVegas Group continues gradual migration to in-house sportsbook, which now has access to Kambi’s premium Odds Feed+ solution
Kambi Group plc, the home of premium sports betting solutions, and LeoVegas Group have signed a multi-year Turnkey Sportsbook partnership extension, alongside a new agreement for Kambi’s cutting-edge Odds Feed+ product.
The Turnkey Sportsbook partnership will now run for an additional two years, through to the end of 2027, during which time LeoVegas will continue its migration to its proprietary sportsbook platform. In addition, LeoVegas and its stable of brands — LeoVegas, BetMGM, BetUK and expekt — has secured access to Kambi’s Odds Feed+, the industry’s premium odds feed solution. LeoVegas can now complement its in-house offering by selecting from Kambi’s full library of traded odds, which are delivered via a single API.
The Odds Feed+ agreement is set to run beyond 2027, enabling Kambi and LeoVegas to continue to build upon a partnership first formed in 2016.
Werner Becher, CEO of Kambi, said: “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”
The post Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement appeared first on European Gaming Industry News.
Latest News
Slots Temple Goes Live with NetGaming to Expand Games Portfolio

Leading online casino operator Slots Temple has added established iGaming developer NetGaming to its ever-growing list of partners. Per the deal, NetGaming’s range of innovative online slot games will now be available for Slots Temple players.
NetGaming is a well-established content provider, best known for its range of Zeus-themed slots and games, which include Zeus’s Thunderbolt 5,000, Zeus’s Thunderbolt Plinko, and Zeus’s Thunderbolt.
Other hit titles in the studio’s catalogue include Shamrock Trio: Hold and Respin, Fireball Inferno Tiki, and Leprechaun’s Loot. The studio’s titles are defined by their creative designs and innovative gameplay mechanics.
NetGaming was launched in 2019 and has proven itself to be a huge hit among players, working alongside some of the biggest operators in the industry and establishing a global presence.
Slots Temple has established itself as a unique operator within the iGaming industry. The company began as an affiliate site before obtaining a license from the United Kingdom Gambling Commission to offer real-money slot games and tournaments.
In the time since, it has established itself as one of the most innovative operators on the market, putting an emphasis on tournaments and player communities. The site collaborates with some of the industry’s leading developers. This new partnership with NetGaming will further solidify its position as a leading player-centric operator, ensuring it provides players with a diverse and exciting games catalogue.
Fraser Linkleter, CEO at Slots Temple said: Our players always demand the best online casino games on the market, and by adding another innovative developer like NetGaming to our list of partners, we can ensure that we meet that demand.
NetGaming is a company that we have respected for a long time, and we have no doubt their products are going to be a huge hit with our players.”
Pallavi Deshmukh, CEO at NetGaming, said: ‘NetGaming is delighted to work alongside an established name like Slots Temple. Both companies strongly believe in the importance of providing top-quality online gaming experiences to customers, and we cannot wait to see how Slot Temple’s dedicated player base reacts to our games.”
The post Slots Temple Goes Live with NetGaming to Expand Games Portfolio appeared first on European Gaming Industry News.
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