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VBET ANNOUNCED AS NEW NIFL BETTING PARTNER

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The Northern Ireland Football League (NIFL) are pleased to announce VBET as the new official betting partner and title sponsor of the Women’s Premiership League Cup.

The five-year partnership will see VBET promoted through the NI Football League network with impactful signage at stadiums, bespoke digital content on social channels and collaboration on digital innovation projects through to the end of the 2028/2029 season.

Next month, the newly rebranded VBET Women’s Premiership League Cup final will be contested with the showpiece clash between holders Cliftonville Ladies and newly promoted Lisburn Rangers.

Ian Forrester, NI Football League Chief Commercial Officer said, “We’re delighted that VBET will be partnering with us on our journey over the next five seasons, as we continue to grow our leagues and entertain fans in our thousands.”

“The commitment to both male and female football as well as new initiatives is a huge boost to NIFL, and we can’t wait to get started!”

Pantelis Kotopoulos, VBET Chief Growth Officer, said: “We are so proud to have been unveiled as official betting partners of the NIFL. The NI Football League could not be in better shape right now, so it is a privilege to be part of their journey. We also share NIFL’s continual desire to put fans and community first and look forward to building successful foundations with supporters and clubs alike.”

VBET’s mission is to give our members the best betting and gaming experience in a safe and secure environment, covering 30,000 live matches and over 40,000 pre-match events each month, VBET also provide over 2,000 Casino games, Live Casino, Virtual Sports, Esports and much more.

The post VBET ANNOUNCED AS NEW NIFL BETTING PARTNER appeared first on European Gaming Industry News.

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Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards

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Amusnet announces the launch of Cash Bomb, a powerful new feature designed to elevate player excitement and support operators gain a competitive edge in the online casino landscape. Integrated seamlessly with the company’s signature Jackpot CardsCash Bomb delivers an additional layer of thrill by offering players the chance to share in rewards whenever a Jackpot Cards Level is won and the winning suit matches a pre-selected Cash Bomb Suit.

“Cash Bomb is more than a promotional tool –  it’s a player engagement engine,” said Yordan Georgiev, Head of Casino at Amusnet. “By enhancing the proven success of Jackpot Cards with this dynamic feature, we’re empowering player retention, engagement, and revenue. It’s a testament to Amusnet’s commitment to delivering innovative, high-quality, and player-centric solutions that drive measurable results for our global network of partners.”

What truly sets Cash Bomb apart is the strong community-driven element and the configurability across a wide variety of Amusnet’s slots powered by the signature Jackpot Cards. This extensive compatibility allows operators to strategically deploy promotions across their portfolio, spotlighting key titles and optimizing performance. When triggered, the feature distributes a generated prize pool among all eligible players – not just the jackpot winners. This shared win model creates a sense of extra thrill and collective reward, driving players’ engagement and motivation. The prize pot grows continuously until a matching suit detonates the Cash Bomb, providing a progressive incentive that keeps excitement high.

With its flexible setup, seamless integration, and explosive gameplay mechanic, Cash Bomb showcases Amusnet’s commitment to innovation and its ongoing mission to empower partners’ growth through player-centric solutions. It’s a strategic tool that elevates player engagement, delivers measurable ROI, and provides a competitive advantage across the diverse casino portfolios of Amusnet’s global client base.

The post Amusnet Launches ‘Cash Bomb’: A Powerful New Add-On to The Signature Jackpot Cards appeared first on European Gaming Industry News.

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PartyPoker is partnering with Genting

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PartyPoker is thrilled to announce the fourth stop of its UK live tour, with the action arriving in Birmingham this October.
Following a successful launch in London and a busy summer run with stops in Manchester and north of the border in Glasgow, the PartyPoker Tour continues to bring the energy, excitement, and community of live poker to cities across the UK. From 14th – 19th October 2025, the spotlight will shine on Birmingham’s Genting Resorts World Casino.
As with every stop, the Birmingham leg of the PartyPoker Tour offers something for every level of player. The schedule includes a £150 buy-in Mini Main Event, a £500 buy-in Main Event, and a variety of side events throughout the week. By partnering with Genting, PartyPoker is committed to blending the best of live and online play to deliver exceptional experiences in safe and welcoming environments throughout the United Kingdom.
The UK remains a global stronghold for live poker, with a passionate player base eager for high-quality events. Genting, with its presence in key urban areas across the country, is uniquely positioned to meet this demand, offering players unparalleled poker adventures.
Throughout the Tour, players can collect points along the way which will see them compete in a leaderboard amongst other players for a selection of prizes. These points can be earned through tournament buy-ins, based on number of entrants, number of payouts, and finishing positions.
Of course, the PartyPoker Tour is about more than just what happens on the felt – it’s a celebration of the community and the game itself.  PartyPoker will be hosting an exclusive player party, giveaways, live contests, and Q&As with poker pros and industry professionals, delivering that signature PartyPoker atmosphere.
To sign up to the event, players can qualify online via PartyPoker’s satellites starting from just £0.20 or play weekly freerolls for the chance to win a spot. Players can also register directly at the venue by paying the relevant buy-in.
If you can’t make it to Birmingham’s Genting Casino Resorts World in person, you can still catch the highlights and live action streamed on YouTube @PartyPokerTV.
Together with Genting we celebrate communities, connections, and cultures. We will combine poker, casino games, and entertainment for a holistic player experience.
What: The PartyPoker Birmingham Tour
When: Tuesday 14th October to Sunday 19th October 2025
Where: Genting Casino Resorts World Birmingham, Pendigo Way, Birmingham, B40 1PU

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Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh

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EWC to open with a celebration of gaming culture on July 10, 2025, connecting global fans through the power of music on the world’s biggest esports stage.

The Esports World Cup Foundation (EWCF) today announced that global music icon Post Malone will headline the Opening Ceremony of the Esports World Cup 2025, taking place on July 10, 2025 in Riyadh, Saudi Arabia. Post Malone’s performance will kick-off a seven-week event that brings together gaming, music, and culture, reflecting the EWC’s role advancing gaming as mainstream entertainment for a digital generation.

A 9x diamond-certified global artist and lifelong gamer, Post Malone has deep roots in the esports and gaming community –  streaming Call of Duty: Warzone, PUBG, and Hunt: Showdown on Twitch, and collaborating with developers on in-game events, including a recent crossover with Apex Legends. His exclusive live performance will open EWC 2025, blending chart-topping sound with a celebration of gaming culture on the world’s premier competitive stage.

“Esports is becoming a global cultural force – where music, storytelling, and competition converge to create moments that are not just seen, but felt,” said Mike McCabe, Chief Operating Officer, of the Esports World Cup Foundation. “With Post Malone, a global artist and true gamer, opening the tournament, we continue to celebrate the power of music – a universal language that brings fans together and defines the cultural future of esports.”

“This year’s Opening Ceremony will deliver a fresh take on the classic story of ambition, resilience and progress, told through the lens of EWC. ” added Ariel Horn, Executive Producer of the Esports World Cup Foundation. “It’s exciting and new. So many game genres converging on one global stage, the music fuels the competitive fire at the heart of this event and this industry, and Post Malone is the perfect voice to carry that passion and celebrate the beginning of an historic event.”

This announcement follows the launch of EWC Music, a long-term initiative to create an original music identity for the Esports World Cup and establish music as a core pillar of the fan cultural experience. The programme began on April 27 with the recording of a four-track music suite at the legendary Abbey Road Studios, featuring original compositions by acclaimed music collectives 2WEI and Hollywood Scoring. Through original scores, global artist collaborations, and fan-focused soundtracks, EWC Music is designed to connect global audiences through a shared emotional language that elevates every moment of the competition – from broadcast to live stages.  Additional artists, performances, and music-driven collaborations will be revealed in the coming weeks as part of the wider EWC Music program.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post Post Malone to Headline Esports World Cup 2025 Opening Ceremony in Riyadh appeared first on European Gaming Industry News.

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