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SOFTSWISS Expands to Bulgaria: European Growth Through Partnership

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SOFTSWISS, a leading iGaming software provider, entered the Bulgarian market through a partnership with operator Topwin.bg. This strategic move strengthens and expands the SOFTSWISS brand in Europe.

SOFTSWISS has secured certification from Gaming Laboratories International (GLI) for use in the Bulgarian market, ensuring all technical and legal requirements are met. The partner utilises the SOFTSWISS Casino Platform, the Sportsbook, the SOFTSWISS Game Aggregator, and Affilka, all fully prepared and technically optimised for this local market.

According to Statista.com, revenue in the Bulgarian iGaming sector is projected to reach €134.60m in 2024. SOFTSWISS has facilitated its partners’ entry into Bulgaria by adapting its products and obtaining the necessary local certifications.

“Entering the Bulgarian market marks a significant milestone for us, as our products are now recognised in another EU country. This expansion aligns with our global development strategy to broaden the SOFTSWISS brand’s presence in local markets. Our partnership with TopWin has deepened our understanding of this market and presents mutual growth opportunities,” says Vitali Matsukevich, COO at SOFTSWISS.

Krasimir Tokushev, CEO of ‘Golden City 7’, the holder of the licence for Topwin.bg comments: Partnering with the well-established SOFTSWISS products is a significant advancement for us. This collaboration will elevate our platform to new heights, and we are confident that our Bulgarian players will be delighted with the enhanced gaming experience.

SOFTSWISS has several international and national licences and certifications, including a recent South African licence acquired through the purchase of a majority stake in Turfsport.

The company is actively expanding into new markets. This year, the focus is on the LatAm market, where the company has strengthened its presence by appointing Rubens Barrichello as its Non-Executive Director in Latin America.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post SOFTSWISS Expands to Bulgaria: European Growth Through Partnership appeared first on European Gaming Industry News.

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SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025

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SYNOT Group once again took part in the prestigious Belgrade Future Gaming exhibition, held on May 27–28, 2025, in Belgrade, Serbia. At booth A3, featuring a brand-new casino-inspired design, SYNOT presented its latest technologies and gaming solutions, which were met with positive feedback from both visitors and business partners.

This year’s presentation built on the successful introduction of the company’s new visual booth concept at the ICE exhibition in Barcelona. Representatives from SYNOT W, SYNOT Games and SYNOT Interactive brought a comprehensive range of products and solutions to the Serbian capital.

SYNOT unveiled its newest product innovations and technological advancements, including a broad portfolio of the latest gaming cabinets and systems. The world premiere of the ST3-27 cabinet, which features 27-inch monitors, attracted significant interest when it was unveiled to the public for the first time in Belgrade.

Among other presented models was the modular ST2-32 cabinet, the first of its kind in the SYNOT portfolio. It was showcased in a configuration featuring an LED jackpot display and the Gamifire Prime gaming system, offering 36 games. Also on display were the brand-new Firebird Gold system, offering a mix of 42 classic and Hold and Respin games, and Firebird Platinum, featuring a combination of 36 classic and linked games.

Visitors could also see other proven models, including the UP2-32, UP1-27, and Eclipse FL-32. The presentation was further enriched by updated jackpot systems, such as the new version of SUPER LINK for slot machines with 8 linked games, presented in the UP2-32 cabinet with LED display; MAGIC BALL LINK in the Eclipse FL-32 setup; and the well-known Firebird Red, Blue and Explosive Games Premium+, which drew significant attention.

A key part of the SYNOT presentation was the SYNNET Casino Management System, introduced by experts from SYNOT Interactive. The company also showcased its complete portfolio of iGaming software solutions. Meanwhile, SYNOT Games highlighted its growing offer of over 200 online games, including the innovative retention tool PEAK, which enables operators to launch targeted promotional campaigns.

“Belgrade Future Gaming is traditionally an important event for us. It provides the opportunity to present our latest innovations, meet with partners, and explore new business opportunities. We were very pleased with the high attendance at our booth and the positive reactions to both our new products and booth design. Throughout the exhibition, we held numerous productive meetings that opened up further opportunities for collaboration. This strong interest from industry professionals confirms that BFG remains a key platform for strengthening the SYNOT brand and expanding our business in the region,” said Roland Andrýsek, Sales Director of SYNOT GROUP.

The post SYNOT Group Showcased its Latest Products at Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.

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Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming

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Merkur Group has showcased its latest product portfolio at the Belgrade Future Gaming 2025, held on May 27-28.

“Our confidence and optimism regarding the future of gaming in the Balkans remain strong. Our successful presence at the fair has reaffirmed this. Serbia is a market with great potential and continues to be one of our key markets. We look back on two successful days filled with substantive discussions, fresh ideas, and promising new contacts,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.

As usual, Merkur Gaming arrived in the Serbian capital with a tailored portfolio to meet the specific preferences of customers and players in the country. Among other offerings, the company introduced its proven multi-game package, Merkur Prime, distinguished by a modern menu interface, an enhanced player experience and additional game titles. Also featured on the exhibition stand was the highly popular Game Ring platform by Reel Time Gaming, tailored for the Balkan market and showcasing the latest and most beloved RTG games on the Mod Ex cabinet.

Given the immense popularity of Linked Progressive Jackpot systems in the Balkans, Merkur Gaming presented Clash Link as another highlight at Belgrade Future Gaming. The system stands out with its unique jackpot mechanics and high frequency of diverse features, capturing the attention of numerous visitors at the Merkur booth. Equally impressive was Link Overdrive, featuring Hold ‘n Spin mechanic, enticing free spins with additional reels and the spectacular Big Reel feature, proving to be a major attraction for attendees.

Borivoje Rajšić, Sales Director at Merkur Gaming Serbia, said: “I am delighted with the overwhelming customer feedback on our exhibition portfolio. It demonstrates that our strategy for the Serbian market is spot on. We have a strong customer base and long-standing partnerships here, which gives us confidence for the future.”

The post Merkur Showcased its Latest Product Portfolio at Belgrade Future Gaming appeared first on European Gaming Industry News.

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Evoplay partners with Palms Bet to strengthen Bulgarian presence

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Evoplay, the award-winning game development studio, has partnered with Bulgaria’s leading betting and casino brand Palms Bet, continuing its expansion across key regulated European markets.

As part of the collaboration, a selection of 32 Evoplay titles has gone live on Palms Bet’s online casino, including standout games such as Hot Volcano, Hot Rio Nights Bonus Buy, and Fruit Super Nova 40.

With over a decade of experience in the industry, Palms Bet has become one of Bulgaria’s leading gaming brands, with a strong focus on its dynamic online platform. While rooted in a network of land-based venues, the company has evolved into the country’s first publicly listed gaming operator and a digital frontrunner, consistently delivering innovative, player-focused experiences in the online space.

The partnership forms part of Evoplay’s ongoing strategy to grow its presence in regulated jurisdictions by aligning with trusted, high-performing operators who share its focus on quality, localisation, and long-term success.

Ihor Zarechnyi, Chief Commercial Officer at Evoplay, said: “We’re delighted to join forces with Palms Bet, a brand that embodies excellence in both land-based and online gaming.

“This launch marks a significant step in our regional strategy, and we’re confident our titles will bring added value to Palms Bet’s online casino and resonate with players in Bulgaria.”

“Evoplay’s reputation for creating innovative, high-quality content made this partnership an obvious choice for us,” said Matey Matev, Chief Operative Officer at Palms Bet. “Their imaginative game design and diverse portfolio align perfectly with our vision to provide top-tier entertainment and elevate the online experience for our players.”

The post Evoplay partners with Palms Bet to strengthen Bulgarian presence appeared first on European Gaming Industry News.

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