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iGaming Platform Migration Key Learnings For Strategic Boost

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SOFTSWISS, an iGaming global software provider with 15 years of experience, shares its key takeaways from several migration cases. These insights are intended to assist operators in navigating the intricacies of strategic migration decisions.

One of the primary drivers behind software migration, as revealed in SOFTSWISS’ experience, is the strategic constraints posed by the initial platform choice. Particularly in emerging markets such as Brazil, local operators may encounter prolonged downtime scenarios, leading to the erosion of player loyalty, increased churn rates, and revenue stream disruptions.

Vitali Matsukevich, COO at SOFTSWISS, shares: “Another common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to address.”

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Pre-Testing for High Traffic Volumes

One of the most pressing challenges is the requirement for thorough pre-testing of the new platform. Unlike new projects that undergo a gradual increase in user traffic, migrated casinos often encounter an immediate surge in traffic. This sudden influx can strain the infrastructure, underscoring the importance of rigorously testing the platform’s capacity and performance under simulated peak conditions. 

Vitali Matsukevich comments: “Pre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust. In a recent migration of over 1 million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.”

Adapting Game Mechanics and Features

Adapting game mechanics and bonus structures from the previous platform presents another challenge. Differences in technical capabilities between old and new systems may affect how certain features are implemented. Operators must assess which features are crucial for quality user experience and determine their impact on the project’s overall performance. Often, replicating similar functionalities in the new system becomes imperative for a seamless user transition, thereby sustaining engagement and satisfaction.

Legal and Compliance Issues in Data Migration

The migration process also involves handling user data delicately, which brings up significant legal considerations. Operators must secure consent from users for transferring their data to the new platform. Ensuring compliance with data protection laws is crucial to avoid legal repercussions and to maintain user trust. Transparent communication about how user data will be handled during the migration is necessary to minimise opt-outs and user churn, which can undermine the platform’s user base stability.

“Our goal is always to align more closely with our clients’ needs and expectations,” adds Vitali Matsukevich. “The migration is not just about changing platforms; it’s about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.”

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SOFTSWISS has recently seamlessly transitioned a major operator, with a player base exceeding one million, to its platforms. This comprehensive migration included the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. Through meticulous preparation and a thoroughly tested methodology addressing technical, business, and user aspects, the entire platform transition was smoothly executed within a mere five hours.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

The post iGaming Platform Migration Key Learnings For Strategic Boost appeared first on European Gaming Industry News.

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Industry Awards

PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony

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PopOK Gaming has achieved remarkable success at the recent BFTH Arena Awards Ceremony, securing two prestigious awards that highlight the company’s commitment to innovation and excellence in the gaming industry.

The company was honored in the following categories:
1. Best FTN Casino Game for its Fast Fruits slot game which is known for its Classic design, bright colors, and seamless gameplay.
2. Best Game Achievement for Fast Master exciting crypto themed game with Avalanche reels, featuring multipliers in Free Spins

Both games have the innovative “FTN Mania” feature which awards Fasttokens for every spin.

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“We are delighted to receive the BFTH Arena Awards” said Tsovinar Elchyan, Head of Partnerships at PopOK Gaming. “It was certainly an evening to remember. These achievements are a testament to our team’s hard work, and dedication to delivering outstanding games.”

The post PopOK Gaming Won Two Prestigious Nominations at BFTH Arena Awards Ceremony appeared first on European Gaming Industry News.

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Mandelli celebrates 10 years with ITL

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Stefano Mandelli, Business Development Manager for Innovative Technology Ltd (ITL), is celebrating a decade with the leading provider of cash handling equipment and age & identity validation technology this month. Stefano is responsible for ITL’s presence in Italy and several countries within South East Europe.

Commenting on his long-standing achievement, Stefano said, “When I first joined Innovative back in 2014, my role focussed solely on growing our presence in Italy with an emphasis on the gaming and vending industries, alongside developing new markets. After a short period I expanded my territories, and as well as looking after customer in Italy, I am now responsible for a large part of South East Europe including Slovenia, Greece and Turkey. I am particularly proud of the strong partnerships I have established in all my regions, both with the main OEMs and with our approved Trading Partners and Service Centres. These collaborations have assisted with the growth of my markets, and even during difficult periods of supply, we have optimised lead times to ensure prompt product delivery.”

Enrique Jütten, VP of Sales & Business Development for ITL’s Gaming, Amusement and Vending sectors said, “ Stefano is an asset to our company and highly valued by the team, and his customers. Stefano’s main responsibilities are customer sales, forecasting and researching potential new business segments. He is an excellent account manager who understands his customers and their business models to ensure they choose the right ITL products to meet their needs.”

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Continuing Stefano said, “ The growth of ITL and the development of new products has given me the tools to create opportunities in new sectors such as retail, banking, parking and transportation over the past few years. The best thing about my job is meeting people from different countries and getting to know their culture and advising them on how our products can elevate their business. My focus for the future is to continue to expand my area with the target to introduce and extend our new technologies and solutions in emerging sectors.”

Concluding Enrique said, “This is an impressive achievement and I would like to thank Stefano for his commitment to ITL. I look forward to seeing Stefano continue to grow our presence in his regions, and reach new markets over the coming years.”.

The post Mandelli celebrates 10 years with ITL appeared first on European Gaming Industry News.

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BGaming evokes cartel chaos in Grand Patron

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Popular iGaming content provider BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol.

The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.

Unpredictable gameplay is the main appeal of Grand Patron, with Spawner, Prison and Bombastic modifiers shaping its direction. Spawner sees a Wild or any regular symbol appear on both additional reels, leading to three of these symbols being added to the main game field. Prison features a question mark symbol landing on one of the additional reels, while the other sees a paytable symbol drop. The paytable character on the main reels will then be locked for a respin. If the Prison symbol lands on both extra reels, all symbols are locked and the screen is filled with one random paytable symbol, resulting in a win across all 20 paylines.

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The Bombastic modifier occurs when a bomb symbol appears on one additional reel and any regular symbol on the other. The corresponding regular symbol on the main reels then explodes at the end of the spin. Random symbols fill the spaces, with the potential for future wins. Two bombs on additional reels clear the reels and trigger respins.

Free Spins mode is granted when two Scatters appear on the extra reels during the main game, with an initial 12 spins triggered. If a Prison symbol lands at the start of the round, three extra free spins are awarded. Additionally, players can purchase one of three Free Spins modes for between x100, x250 or x1,000 of their bet amount.

The Wild has the power to substitute all paying symbols in Grand Patron, while the Multiplier can greatly increase wins.

Aliaksej Baliukonis, Game Designers Team Lead at BGaming, said: “Just like a life of crime depicted in cartel movies, Grand Patron has twists and turns at every spin. Players who like unpredictable, high-volatility games will enjoy this release, which is one of our most feature-rich titles to date.”

The post BGaming evokes cartel chaos in Grand Patron appeared first on European Gaming Industry News.

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