In a move set to reshape the B2B gaming landscape across LatAm and other regulated markets worldwide, FIRST, Light & Wonder (L&W), and OpenTag today unveiled a landmark alliance. This move merges FIRST’s Tier 1 sportsbook, L&W’s original content capabilities and powerhouse aggregation, and OpenTag’s fully integrated platform solution. 10Bet has become the first major operator to sign within the framework – deploying the combined suite across multiple jurisdictions.

FIRST will deliver its high-performance sportsbook, renowned for its latency-free pricing, robust risk controls, and seamless scalability, positioning operators for maximum margin and player retention.

Light & Wonder, the content and aggregation powerhouse, and home to ELK and L&W studios, will provide the global content for the alliance. ELK pushes mathematics and artwork boundaries and produces hits such as the Pirots series, while L&W studios is known for successful in-house franchises like Huff N‘ Puff. Light & Wonder will also provide the game aggregation platform that will open up extensive possibilities for third party content, enabling a truly limitless casino offering. 

OpenTag’s agile platform ties everything together – streamlining integration, compliance and player experience, offering a single point of control for sportsbook, casino, and live content.

10Bet Head of Marketing, Yuval Klein commented:

“This partnership gives us unmatched access to world-class sportsbooks, elite gaming content, and a rock-solid platform backbone. We can use this offering to expand into new markets, delivering consistent, high-quality experiences and grab market share.

This strategic combination marks the first deployment of a truly comprehensive B2B offering – spanning sportsbook, casino aggregation, original content, and platform – under one integrated deal.”

Magdalena Podhorska Okolow, VP Commercial MD Europe at Light & Wonder, added:

“Light & Wonder is thrilled to have been selected to provide casino content exclusively to operators that will benefit from this best-in-class sports and casino turnkey package. We continue to prioritize LatAm and partner with highly respected, proven providers such as FIRST. We are proud that L&W’s gaming aggregation technology will help set a new standard in the turnkey service that targets operators with the highest ambitions and growth plans.

Tom_________, CEO of FIRST, said:

“By combining FIRST’s sportsbook excellence, L&W’s game innovation and aggregator tech, and OpenTag’s full platform suite, we are delivering Tier 1 solution architecture under one unified partnership. 10Bet’s fast adoption across multiple jurisdictions demonstrates both the global demand and turnkey readiness of our offering.

With the 10Bet integration underway, this partnership signals a new era of Tier 1 B2B engagement – fast to market, easy to deploy, and built for scale in emerging regulated gaming territories.”

Award-winning game developer Peter & Sons has announced a new content deal with leading betting supplier BVGroup.

The rollout of Peter & Sons’ portfolio to BVGroup’s platform is facilitated through the studio’s global distribution agreement with Light & Wonder, and it marks another major milestone in its unstoppable growth story.

Players at BVGroup’s partner brands, including BetVictor will now gain access to Peter & Sons’ full portfolio, including fan-favorites like Voodoo Hex, Johnan Legendarian, and Barbarossa Revenge. The studio is celebrated for its visually distinctive art style, offbeat themes, and high-quality game mechanics – qualities that are now poised to entertain a whole new player base.

BVGroup have extensive knowledge in the gaming industry. Based in Gibraltar, it is one of Europe’s most established online betting and gaming companies. Known for its competitive odds, state-of-the-art platform, and strong stance on responsible gambling, the brand reaches a wide audience through its sportsbook, casino and live casino offerings.

Yann Bautista, Commercial Director and Founder at Peter & Sons said: “BetVictor has a storied history and a reputation for innovation and that matches our own. At Peter & Sons, we’re not just making games – we’re all about delivering a new kind of player experience. Through BetVictor’s wide reach, we’re able to bring that experience to even more players across key regulated markets.”