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Lion Gaming Unveils The Ultimate iGaming Operator VIP Management Playbook: A Comprehensive Guide to Elevate Player Engagement and Retention

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Lion Gaming, a leading provider of online casino and sportsbook software, is excited to announce the release of its latest resource for online casino and sportsbook operators: The Ultimate iGaming Operator VIP Management Playbook.

Designed to empower operators with the knowledge and strategies needed to elevate their VIP programs, this comprehensive playbook offers a step-by-step guide to enhancing player engagement, driving retention, and supercharging VIP programs.

The Ultimate iGaming Operator VIP Management Playbook shows operators how to:

Define Program Objectives: Learn how to establish clear objectives and key performance indicators (KPIs) aligned with your business goals to drive the success of your VIP program.

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Build a VIP Program: Discover best practices for segmenting players, designing rewards structures, and implementing tiered loyalty schemes to create a compelling VIP experience.

Execute VIP Engagement Strategies: Explore personalised engagement tactics, exclusive events and experiences, and tailored rewards and incentives to foster strong relationships with VIP players.

Responsibly Manage VIPs: Gain insights into player protection measures, identification of at-risk players, and collaboration with regulatory authorities to ensure the well-being of VIP players.

Analyse Metrics and Analytics for VIP Programs: Learn how to measure the effectiveness of your VIP program, track key performance metrics, and leverage data analytics to drive continuous improvement.

“We’re thrilled to launch The Ultimate iGaming Operator VIP Management Playbook, a comprehensive resource that empowers operators to take their VIP programs to the next level,” said Dan Janik, CMO at Lion Gaming. “Following the success of our Marketing and Finance playbooks, The Ultimate iGaming Operator VIP Management Playbook is the third instalment in our series. We remain committed to equipping operators with the strategies and insights needed to succeed in today’s competitive iGaming landscape, and VIP management is a crucial aspect of that.”

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SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services

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SCCG Management, a leading global advisory firm in the gaming and sports betting industry, is proud to announce its engagement by the Osage Nation Gaming Enterprise (ONGE) to assist in developing innovative, robust, player-centric solutions for sportsbook operations, on-line/mobile social casino, and Class II mobile on-premise gaming, designed to enhance the patron experience with diverse content, and drive operational efficiency.

The ONGE, operators of seven gaming and hospitality facilities in Oklahoma, is known for providing an intimate, guest-focused gaming, service, and entertainment experience. This collaboration marks a significant step in integrating advanced technology and operational expertise to deliver innovative solutions for the evolving interactive gaming landscape.

SCCG Managed Services (SCCGMS) specializes in turnkey solutions for tribal operators to develop, optimize, and manage sports betting and interactive gaming offerings. For the ONGE, , SCCGMS will assist in sourcing and implementing customized products and services tailored to their operations, enabling patrons to enjoy casino-style games on their mobile devices while within designated areas of the casino properties. This service ensures compliance with regulatory standards while delivering a seamless and convenient gaming experience.

“Our mission is to ensure operators like the Osage Nation Gaming Enterprise can fully harness the potential of their gaming operations,” said Stephen Crystal, Founder and CEO of SCCG Management. “This partnership is about bringing cutting-edge technology and operational expertise to elevate interactive gaming experiences. We are honored to collaborate with the ONGE, a leader in tribal gaming, to pave the way for enhanced content, responsible gaming, and innovation.”

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“On behalf of Osage Casinos, we are very pleased to announce our engagement of SCCG to assist us with developing these new products and services for our guests,” offered Kimberly Pearson, CEO of Osage Gaming.

The post SCCG Partners with Osage Nation Gaming Enterprise to Enhance Interactive Gaming Operations with Managed Services appeared first on Gaming and Gambling Industry in the Americas.

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Aquisitions/Mergers

NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group

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NOVOMATIC AG signed an agreement to acquire the French casino group Vikings Casinos SAS, subject to certain conditions such as regulatory approvals.

With this strategic move, NOVOMATIC continues its international growth strategy in the French market and significantly expands its portfolio in one of the largest gaming regions in Europe. The Vikings Casinos Group, based in Falaise, is one of the leading French casino chains, operating more than 10 live gaming casinos throughout France, including on the Côte d’Azur.

With the acquisition of Vikings Casinos, we are consistently pursuing our international growth strategy and strengthening our position as a leading provider in the European gaming market. With this step, we have successfully laid the foundation for further sustainable growth in France” explains Stefan Krenn, Executive Board Member of NOVOMATIC AG.

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The acquisition by NOVOMATIC opens up new opportunities for growth and further development. We are confident that the integration into such an experienced and successful company as NOVOMATIC will help us to further strengthen our position on the French market. This change will enable us to work even more efficiently and benefit from the resources and expertise of the new owner” emphasizes Luc Le Borgne, CEO of Vikings Casinos SAS.

The post NOVOMATIC sets milestone for international growth with planned acquisition of French Vikings Casinos Group appeared first on European Gaming Industry News.

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Compliance Updates

Licenses received: RockApp strengthens its position in the US iGaming market

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RockApp, a leading global media buying agency, proudly announces that it has obtained official licenses in all regulated US states, allowing it to promote iGaming services nationwide, including Colorado, Indiana, Massachusetts, Michigan, New Jersey, Pennsylvania, and West Virginia. With these licenses, RockApp is now authorized to operate in all regulated US states, except for New York. This achievement comes amidst tightening regulatory standards, underscoring the agency’s commitment to compliance and excellence in performance marketing. The move positions RockApp as a trusted partner for iGaming companies looking to expand their reach in one of the world’s largest and fastest-growing markets.

These developments enable the agency to work with prominent industry players, including established American brands, and deliver targeted advertising campaigns with measurable results. By securing a legal presence in all regulated states, RockApp reinforces its reputation as a reliable and professional partner, capable of navigating complex regulatory landscapes.

This milestone is part of RockApp’s broader strategy to strengthen its position as a global leader in the media buying industry. Over the past year, the company has demonstrated impressive growth, achieving a 440% increase in customer acquisition, a 300% boost in turnover, and a record-breaking 4,000 first-time deposits achieved in a single day. These achievements reflect RockApp’s dedication to innovation, strategic planning, and delivering exceptional value to its clients.

“This is a pivotal moment for RockApp,” said Niko Belikov, Founder at RockApp. “Securing licenses in the US not only opens new doors for us but also allows us to bring our expertise in iGaming promotion to a market that values professionalism and results. We’re excited to support our clients as they navigate this dynamic landscape and achieve unparalleled success.”

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The post Licenses received: RockApp strengthens its position in the US iGaming market appeared first on Gaming and Gambling Industry in the Americas.

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