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INSPIRED LAUNCHES VIRTUAL BASEBALL: HOME RUN SHOOT OUT LEGENDS™ FEATURING MLBPAA-LICENSED PLAYERS WITH KAIZEN GAMING

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE) a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of its ground-breaking Virtual Baseball product Home Run Shoot Out Legends™, featuring Major League Baseball Players Alumni Association (MLBPAA) licenced players, with leading online sports betting and gaming brand Betano.

 

Betano is owned by Kaizen Gaming, one of the biggest GameTech companies in the world.

Kaizen Gaming operates under the Betano brand in multiple markets in Europe, South & North America and Africa and under the Stoiximan brand in Greece and Cyprus.

 

Betano is one of the first brands to launch Home Run Shoot Out Legends™, which features legendary baseball players of the past including Babe Ruth, Cecil Fielder and Mickey Mantle. The product is available across Ontario on Betano’s online and mobile platforms. The launch of Home Run Shoot Out Legends™ is an integral part of Inspired’s strategy to bring its branded portfolio of U.S. centered sports, such as American football and basketball, to the North American player base.

 

Betano has further extended its partnership with Inspired by launching its award-winning Virtuals in Nigeria and Bulgaria. Major products include V-Play Soccer 3™, V-Play Matchday, V-Play Basketball™, V-Play Horses™, V-Play Greyhounds™, and V-Play Marbles™.

Meanwhile, Stoiximan has introduced a customized edition of V-Play Multi-Stream Matchday™ in Greece. This edition features seven games taking place simultaneously and boasts exclusive sponsorship from the Greek Super League, named as Stoiximan Super League, including all actual  league teams, their uniforms and logos. It also features an appealing standings table with the teams’ progress and league position.

“The Kaizen Gaming team sees the incremental revenue value that our Virtuals products can drive. It is a true partnership, enabling us to enhance our products and distribute them to a wide range of regulated markets, including North America,” said Ian Freeman, Chief Commercial Officer of Virtual Sports at Inspired. “As the Betano and Stoiximan brands continue their dynamic growth, we will continue to deliver the highest quality and most diverse range of content, including branded American football and basketball to players across its international portfolio”.

“Collaborating with Inspired has been a resounding success,” said Vangelis Kalloudis, Gaming Senior Product Manager at Kaizen Gaming. “We have launched a unique collection of products across a range of territories and are planning to provide more thrilling and entertaining experiences to the global community of players in the near future.”

To find out more about Inspired’s Virtuals, visit: https://inseinc.com/virtuals/

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ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth

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June 26, 2025

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To further reinforce and deepen its long-standing people-centric strategy, ComeOn Group has partnered with Culture Amp. This collaboration underscores the ongoing commitment to empowering employees, fostering an even stronger workplace culture, and leveraging data for enhanced decision-making throughout the organisation.

Culture Amp will serve as the central platform for measuring and improving employee engagement. Through this partnership, ComeOn aims to enhance its ability to listen to employees, act on meaningful insights, and drive continuous improvement in performance and wellbeing.

Daniela Vella, Chief Product & Operating Officer at ComeOn Group, commented: “Culture Amp gives us the tools to better understand what truly drives engagement, retention, and performance across our organisation. More than just data, it provides actionable insights that enable our leaders to make informed decisions, foster meaningful dialogue, and continuously improve the employee experience. This is a strategic investment in building a culture where every voice matters – where people feel valued, heard, and empowered to contribute their best, every day. It reinforces our commitment to putting people at the centre of how we grow and succeed as a business.”

This strategic integration of Culture Amp will streamline key HR processes, providing an even more robust framework for our people-centric approach. The platform simplifies 360-degree feedback and makes insights more accessible, while the new “Shoutouts” feature enables more immediate and meaningful recognition of great work. Centralising data enhances visibility, and smarter 1:1s and goal tracking will directly support stronger alignment with our company OKRs, driving collective success.

The implementation of Culture Amp represents a tangible expression of ComeOn Group’s core values. By choosing a solution that empowers teams to Run Together, fosters accountability to Show the Way, and enables action to Make It Happen, the company is embedding its values into the everyday employee experience. Through Culture Amp, leaders and teams are better equipped to act on what matters most – together, and with purpose.

This partnership with Culture Amp underscores ComeOn’s broader commitment to continuous improvement, people empowerment, and cultivating a high-performance culture.

The post ComeOn Group partners with Culture Amp to elevate employee engagement and drive cultural growth appeared first on European Gaming Industry News.

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Eastern Europe

GGBET UA became the title sponsor of FC Dynamo Kyiv

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19 minutes ago

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June 26, 2025

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The partnership was announced on 25 June at the Dynamo 3.0 media event held in Kyiv, Ukraine. GG.BET is the first betting brand in the club’s history to be given title sponsor status. 

Kyiv was the venue of a press conference with the leadership of UPL team FC Dynamo, who were celebrating another special occasion: 30 titles in the club’s history. CEO Dmytro Brif, team captain Vitaliy Buyalskyi, and midfielders Oleksandr Karavayev and Andriy Yarmolenko spoke about their journey to this latest achievement and future plans for the football club.

At the event, they presented a new title sponsor: the GGBET UA will be a partner of FC Dynamo Kyiv for three years. Plans include continuing to bring the fans and the team closer together, opening up new sides of Dynamo to supporters through joint projects, custom content, and special offers.

During the announcement, GGBET UA CEO Sergii Mishchenko revealed the symbolism of the name: “Dynamo 3.0 isn’t just about the thirty titles, although of course this is a momentous and historic event. It’s also about a new era for Dynamo and GGBET UA. It’s a totally new level of collaboration, with a status that no betting company has ever been awarded by the Kyiv club, and involving lots of time and possibilities for carrying out special projects. For us, this is an opportunity to work even more closely with football fans, to increase brand awareness, and to achieve both our own business objectives and those we can work towards with the club. So, I’m confident that during three years of collaboration, we’ll be able to impress both our users and Dynamo fans”.

”Keeping the bar high and working with the best – that’s the dream of every club. This is a very inspiring period for Dynamo. We have thirty incredible successes under our belt. We’re entering the new season as reigning champions. We’re being supported by a partner who can significantly boost our media presence and help us to organize a range of activities that will surprise even the most demanding football fans. We’ll do everything we can to make sure that this season, the quality of our football and the ideas we embody with GGBET UA shine as brightly as the stars on our new emblem,” commented FC Dynamo’s CEO Dmytro Brif.

Previously, GGBET UA had been the official sponsor of FC Dynamo Kyiv for European cup matches, as well as the sponsor of its winter training camp in Turkey.

The post GGBET UA became the title sponsor of FC Dynamo Kyiv appeared first on European Gaming Industry News.

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American Gaming Association

AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly

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June 26, 2025

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The American Gaming Association (AGA) announced the launch of the Play Smart Consumer Hub, a new online resource designed to help consumers game responsibly. The hub builds on AGA’s Play Smart from the Start, a messaging platform that encourages players to make informed choices and develop habits that keep gaming fun.

“The AGA is committed to making responsible gaming a seamless part of the player experience. Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you. The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun,” said Bill Miller, president and CEO of the AGA.

Grounded in player research, Play Smart from the Start centers around three key principles:

• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.

• Know the Game: Understand the rules, odds, and bet with intention.

• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.

The Play Smart Consumer Hub offers practical tools, including:

• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.

• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.

• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.

• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.

In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications and activation ideas to support the integration of consistent, responsible gaming programs.

“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller said.

The Play Smart Consumer Hub is now live at playsmartfromthestart.org.

The post AGA Launches “Play Smart from the Start” Consumer Hub to Help Players Game Responsibly appeared first on Gaming and Gambling Industry in the Americas.

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