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Acquire.bet and Pro League Network Announce Strategic Partnership

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Player acquisition agency Acquire.bet is thrilled to announce a new strategic partnership with Pro League Network (PLN), the leading sports media and entertainment company producing fun, unique sports optimized for wagering.

The deal will see Acquire.bet advise and execute PLN’s monetization strategy and help to stimulate new user growth and drive brand awareness. PLN boasts an owned audience of over 500k subscribers and generates millions of impressions weekly; by utilising Acquire.bet’s extensive experience in monetization player acquisition, PLN looks to accelerate growth

PLN launched in 2022 with a vision to create a new type of sports entertainment, combining a diverse range of sports with social media creators to provide a unique watch’n’wager betting experience. PNL’s portfolio of sports features some of the viral sports competitions in the world, including the World Putting League, CarJitsu Championship and SlapFIGHT Championships.

PLN’s sports are now available for wagering by many leading sportsbooks, including DraftKings, bet365, and Betfred, in the U.S. and internationally.

Allan Petrilli, Managing Director at Acquire.bet, said: Pro League Network is exactly the type of company we love to work with at Acquire.bet. They are taking a unique approach to sports and sports betting, helping to drive innovation and growth across the industry whilst shining a light on sports that are exploding in popularity. They come into the partnership with excellent pedigree and we are excited to help them grow even further and to see what we can achieve together.

Mike Salvaris at Pro League Network, said: PLN is breaking new ground in sports entertainment. The opportunities before us are immense but not cookie cutter. We’ve known the acquire.bet team for years and deeply respect their domain knowledge and creativity. Thrilled to have them on our team.

gaming

ExpressVPN Announces New Partnership with Riot Games

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ExpressVPN, the global leader in consumer privacy and security, has announced a new partnership with video game developer, publisher and esports tournament organiser, Riot Games.

As a Summer Split Partner, ExpressVPN will sponsor the championship series taking place from August – September, culminating in this year’s League of Legends EMEA Championship (LEC) taking place at the Caja Mágica in Madrid. From September 26 to 28, the last standing and best teams from the Summer Split will battle in front of over 10,000 in-person spectators for the Summer Split Champion title and a chance to qualify for the 2025 World Championships – one of the most iconic esports competitions in the world.

Riot Games players will have access to a free 14-day trial of ExpressVPN, empowering gamers with advanced digital privacy and security. League of Legends players will also unlock Hextech Chests when they subscribe to ExpressVPN.

ExpressVPN works with all major gaming consoles, enabling gamers to protect their digital privacy and giving them access to a global network of server locations. ExpressVPN’s custom-built Lightway protocol is built with speed and performance in mind—ensuring protection against DDoS attacks and ISP throttling while allowing gamers to enjoy a fast and secure connection that helps them stay competitive.

Riot Games is one of the world’s leading video game developers and publishers, with its flagship game, League of Legends. The company also organises major esports Championships such as the League of Legends EMEA Championship (LEC) and World Championship.

Zac Eller, GM of Global Partnerships & Business Development at ExpressVPN, said: “For today’s gamers, privacy and performance go hand-in-hand. Whether it’s protecting against DDoS attacks, reducing ping, or unlocking global content, we’re here to help players compete at their best. Riot Games has built a world-class esports ecosystem, and we’re proud to work with them to ensure gamers have the tools they need to stay safe and secure online while supporting the League of Legends community.”

Charlie Allen, EMEA Director of Commercial Partnerships & Biz Dev at Riot Games, said: We’re always looking to collaborate with partners who understand our community and what matters to them. ExpressVPN gets that League of Legends and the LEC aren’t just about gameplay and high stakes, they’re about trust, stability, and showing up in the right way. This partnership isn’t just a logo on a screen; it’s about adding that final layer to elevate the fan experience, connecting two worlds in a way that feels natural and earned – it directly supports our community by helping protect their internet connection and security. Whether you’re grinding ranked, co-streaming the LEC, or traveling to a live event like the Summer Finals in Madrid, digital security matters. It’s a collaboration built not just around shared audiences, but shared values.”

The post ExpressVPN Announces New Partnership with Riot Games appeared first on European Gaming Industry News.

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Sky Bet extends sponsorship of The Overlap

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Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.

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Akhil Sarin Chief Marketing Officer at Stake

Stake strikes new global partnership with Street League Skateboarding

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The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.

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