International News
WA.Technology Announces Global Alliance with Lottery.com
WA.Technology, a leading B2B iGaming solutions provider, is delighted to announce its alliance with leading online lottery brand Lottery.com. The announcement was made at ICE London 2024.
The agreement and the combined operational partnership mark a significant step in WA.Technology and WA.Lottery’s expanding reach into new markets and Lottery.com’s global growth strategy across Africa, the Pacific Region, Brazil, and other parts of Latin America.
Under this alliance, WA.Technology will extend its full spectrum of iGaming platform solutions and manage daily operational activities to support Lottery.com’s expansion. This will encompass a range of services, including affiliate and lead generation strategies, comprehensive legal services, compliance, regulatory, and financial management. The aim is to maximise Lottery.com’s earning potential in global markets over the coming years.
The agreement comes when the global lottery industry is witnessing substantial growth, driven by the increasing popularity of mobile and online lottery sales. WA.Technology, with its leading WA.Lottery solutions, assist existing and new lottery operators in capitalising on new opportunities in their target markets.
Tim Scoffham, CEO of WA.Technology, expressed his enthusiasm, stating, “This is a fantastic step in the journey of WA.Technology, and we are excited to be on board with this esteemed lottery brand. We love their vision for creating a global destination for lotteries and are thrilled that Lottery.com has chosen us to be their operational partner. With over 200 team members worldwide, we are perfectly positioned to support and help them achieve their goals and see their vision come to life.”
Matthew McGahan, CEO and Chairman of Lottery.com, added, “Our new relationship with WA.Technology marks a pivotal moment in Lottery.com’s growth strategy, especially in the burgeoning South American market. By leveraging WA’s operational efficiencies and proven expertise in this region, we are poised to enhance our global footprint significantly. This collaboration allows us to concentrate more effectively on US ticket operations, the relaunch of the WinTogether sweepstakes business, and the roll-out of Sports.com. We are confident that our purchase of WA.Technology’s robust platform and its comprehensive iGaming solutions will complement our vision for global expansion, helping to make Lottery.com a household name in the lottery domain worldwide.”
WA.Technology’s commitment to this new agreement reflects the company’s dedication to global expansion and its capability to deliver tailored solutions in a wide range of global markets with a significant impact on online lotteries.
WA.Technology’s specialist lottery vertical, WA.Lottery is the ultimate toolkit for new lottery ventures, offering a diverse range of 70+ global lotteries, personalised gaming options such as sweepstakes and scratch cards, and e-commerce platforms with extensive payment options and jackpot coverage, all complemented by an intelligent management system that enhances user engagement and scales effortlessly to meet the needs of any lottery business.
Africa
Emerging Markets: Opportunities and Strategies for iGaming Expansion
Itai Zak, Digicode’s Executive Director of iGaming at Digicode, shares how the company seamlessly connects client needs with customized strategies.
The iGaming industry is standing on the threshold of one of the most remarkable transformations as emerging markets have become accessible. Both LATAM (Latin America) and Africa are unique opportunities but also come with special challenges for iGaming operators. In this article, promising emerging markets will be explored alongside effective strategies for entry and expansion, according to expert insights.
Promising Emerging Markets
LATAM (Latin America)
Brazil is one of the important focal points in LATAM, considering that it has a huge population base accompanied by a developing middle class. It is rewriting the regulatory landscape concerning online gambling, and recent developments in the case show a much more structured approach. With the market opening up, Brazil is on course to emerge as the iGaming hotbed of investments. However, operators have to keep a close watch on regulatory changes and be ready to tweak strategies accordingly.
Mexico and Colombia are on their way to regulated iGaming markets. In this respect, the very lucrative gaming market of Mexico and the already established regime of regulatory control over Colombian gambling make these markets quite attractive for expansion. The key to succeeding in those markets would be to tailor products according to local taste and to navigate the regulatory requirements.
South Africa: Growth of the iGaming market in this African country is leading the pace. The mature regulatory environment and quite good digital infrastructure established in the country provide a stable platform for iGaming ventures. Other than the mature regulatory environment, companies entering South Africa would benefit from its relatively easy-to-navigate regulatory framework and a growing player base.
Nigeria and Kenya: Nigeria and Kenya are the two countries that are developing as the main claimants to the African iGaming scene. With large populations and growing internet access, these markets offer huge opportunities for growth. However, the regulatory environment in these countries is at an emerging stage and can be quite challenging. While the companies at the forefront keep a close vigil on these changing times, operators have to update themselves about the new regulations and develop strategies in keeping with local conditions. Manuscript Details
Successful Strategies to Enter and Succeed in the Market
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In-Depth Research
It becomes imperative to understand local preferences and player behavior in emerging markets. Operators can then narrow down key trends from comprehensive market research and amend their product offerings accordingly to suit the local taste. This would include cultural nuances, gaming preferences, and legal requirements. Companies will want to modify their approach to make themselves more appealing and competitive within these markets; this should be aligned according to these local insights.
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Local Partnerships
Market entry is contingent upon local strategic partnerships. This could include local operators, technology providers, or regulatory experts that make it easier to navigate the regulatory environment to fast-track the entry process. The value brought about by local partners in terms of market dynamics insights is immense and could build credibility among local players. Regulatory Compliance
Now, from the legal perspective, operations in emerging markets come under the purview of local regulations. A company has to keep itself updated with changing regulations and comply with all legal requirements, such as obtaining necessary licenses, proper KYC and AML policies in place, and protection of data. If they fail to do so, they will be met not only with legal problems but also threats against their brand image.
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Localized Marketing and Customer Support
Developing marketing strategies that resonate with the local audience is the key to player acquisition and retention. It’s all about binding the player to the brand through tailored promotions, localizing payment methods, and culturally relevant content. Moreover, customer support in a local language improves the player’s rating of satisfaction and loyalty.
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Mobile Optimization
In many developing markets, mobile is the leading source of internet access. Optimizing platforms for use on mobile enables reach and engagement for players. This includes responsive design, fast load times, and ease of use. A good mobile experience is very important to retain interest and reduce player churn.
Staying Ahead of the Curve
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Innovate Constantly
In case one wants to be competitive, continuous innovation is a must. The new technologies, like AI-driven personalization and blockchain integration, advanced data analytics, shall be embraced to enhance the gaming experience. These innovations help in the offer of tailored game recommendations, provision of transparency, and gaining better insights into the player’s preferences.
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Personalization and Engagement at the Forefront
Personalized gaming experiences are core to player retention. AI and data analytics afford the potential of individual game recommendations, dynamic bonuses, and personal customer support—players feel valued and engaged. The creation of an engaging experience, through personalization, can increase substantially loyalty and lifetime value.
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Agile and Scalable Solutions
Such flexible and scalable platforms let companies quickly adapt to market changes and regulatory requirements. This forms a critical enabler for entry into new markets and competitive positioning. Scalable solutions ensure that, with growing demand, the increasing traffic and the addition of new features to the platform do not come with degraded performance.
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Strategic Partnerships and Collaborations
Partnerships with industry leaders, technology providers, and creators will genuinely develop offerings and increase their reach in the market. Such strategic partnerships will fuel innovation and give a competitive edge to the entities entering into the joint venture. Collaborations can also facilitate entry into newer markets and assimilate the latest technologies into the platform.
Future Outlook
The future of iGaming in emerging markets is, therefore, bright. Regulatory environments are slowly getting their frameworks in place, and a further improvement in digital infrastructure will unleash a wide range of opportunities for those who dare to invest in these areas. With proactive positioning, embracing technology, and more locally-geared strategies, iGaming operators can navigate the challenges and maximize growth potential in these dynamic markets.
iGaming Market Expansion in Emerging Markets: A Complex yet Potential Fertile Ground. To sum it up, one has to rely on market research, develop local partnerships, and be agile in compliance with regulations while continuously innovating to best capture the ever-budding opportunities such markets bring forth.
At Digicode, we’re seizing the opportunities in emerging markets, bringing our innovative gaming solutions to new audiences around the globe. As the result – we ensure our clients can confidently expand into these exciting new markets, turning challenges into opportunities for success. So the time to turn untapped potential into real growth is now and we’re here to support you throughout this journey.
Ernest Lewicki Head of Sales at Infingame
Infingame strikes tie-up with Fazi to further strengthen games portfolio
Studio’s renowned content boosts aggregator’s vast offering
Infingame, a fast-growing iGaming aggregator, has secured a content aggregation partnership with prominent online casino games provider Fazi.
Following a successful integration, Infingame will help to expand the global reach of Fazi’s content, including across LatAm where the aggregator continues to cement its market presence with new operator launches. The studio’s array of titles will also benefit from Infingame’s complete suite of engagement and support tools to further enhance the user experience.
Boasting a portfolio of over 160 games live across 50 countries, Fazi has been providing premium iGaming software solutions for the past 30 years, with Infingame the latest to benefit from the studio’s immersive titles including Wild Hot 40, Golden Crown and Wild Lucky Clover.
Infingame’s platform currently boats more than 15,000 games from over 200 established providers which are designed to improve player acquisition and retention and generate profitable growth for partners.
The aggregator’s latest collaboration underlines its mission to continually develop its games offering and deliver a range of experiences which align with global player preferences.
Ernest Lewicki, Head of Sales at Infingame, said: “We’re delighted to reveal our partnership with Fazi and host the supplier’s innovative, fresh and engaging content on our aggregation platform. As we work towards strengthening our market presence across the LatAm region, delivering Fazi’s portfolio to our pool of operator partners puts us in great stead and we look forward to watching this collaboration flourish.”
Srdjan Stanojevic, Director of Commercial iGaming Division at Fazi, said: “Launching our content with Infingame shows our dedication to ensure we are constantly evolving and looking for exciting opportunities to further strengthen our reach. Infingame has achieved remarkable success in recent times, and we are confident through this partnership we will be able to further tap into the rapidly growing LatAm market.”
1spin4win
1spin4win expands in LatAm and Asia with Betandreas collaboration
1spin4win, a fast-growing online slot provider, has formed a strategic partnership with an iGaming operator, Betandreas. Founded just two years ago, Betandreas has quickly become an influential name in the online gambling industry, providing sports betting and online casino experiences worldwide.
The platform has a growing number of active users and operates in various regions, from South America to Asia, making this collaboration a major step in 1spin4win’s efforts to expand in these markets.
Betandreas’ players can now enjoy the latest and most exciting games from 1spin4win. This includes themed games like Luck’n’Power and Sun Treasure, as well as fruity slots with the popular Hold and Win mechanic, such as Lucky Crown Hold and Win and Cash the Gold Hold and Win.
Tanya Pisarchuk, Sales Manager at 1spin4win, said: “We’re excited to partner with Betandreas and share our high-quality games, featuring robust mathematics and balanced gameplay, with more players in LatAm and Asia. This helps us expand our global presence and connect with new audiences worldwide.”
Sales Manager at Betandreas: “We are delighted with the successful integration of 1spin4win into our platform. This addition strengthens our dedication to providing our users with an exceptional gaming experience. We believe that adding new games will help us meet the demands of even the most discerning customers and provide them with unforgettable emotions and opportunities to win significant prizes. Thanks to our partnership with 1spin4win, our players can enjoy an even wider range of high-quality gaming options!”
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