

Latest News
Record 68 Million Americans to Wager $23.1B on Super Bowl LVIII
A record 67.8 million American adults (26%) are expected to bet on Super Bowl LVIII, a 35 percent increase from 2023, according to a new American Gaming Association (AGA) survey. Bettors plan to wager an estimated $23.1 billion on this year’s Big Game, up from $16 billion last year.
With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass casual wagers for a second consecutive year:
42.7 million American adults plan to place a traditional sports wager online, at a retail sportsbook or with a bookie, up 41 percent from 2023.
36.5 million plan to bet casually with friends or as part of a pool or squares contest, up 32 percent from 2023.
Importantly, Americans continue to migrate to the legal market: 28.7 million adults, or 11 percent, intend to place online wagers using a legal U.S. sportsbook.
“As the Super Bowl comes to Las Vegas for the first time, this year’s record interest in wagering marks a full circle moment for the U.S. gaming industry,” said AGA President and CEO Bill Miller. “Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education.”
Industry investments in responsible gambling continue to resonate. The majority of traditional Super Bowl bettors (75%) report seeing a responsible gambling message in the last year, up from 71 percent in 2023. Meanwhile, 47 percent of all American adults recall hearing or seeing a responsible gambling message in the past year, up from 40 percent last year.
During Super Bowl week, Miller will be joined on radio row in Las Vegas by Heisman Trophy winner, former NFL running back, and current Fox Sports Big Noon Kickoff host Mark Ingram II to speak with media about the expansion of legal sports betting and the importance of responsible play.
“The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement. That’s why I’m thrilled to partner with the American Gaming Association to encourage fans, whether it’s during the Big Game or throughout the year, to keep it social and wager responsibly,” said Ingram.
Bettors are nearly split on the outcome of the game with 47 percent planning to bet on the Kansas City Chiefs and 44 percent planning to bet on the San Francisco 49ers.
Background
38 states and Washington, D.C currently feature live, legal sports betting markets.
More than two-thirds of American adults (67%, 164M) live in a live, legal sports betting market.
AGA’s Have A Game Plan.® Bet Responsibly. campaign is bringing sports betting stakeholders together to promote responsible gaming. NFL team partners include the Washington Commanders and New York Jets.
Methodology
Morning Consult conducted the online survey on behalf of the AGA between January 30 – February 1, among a national sample of 2,204 adults. The data were weighted to approximate a target sample of adults based on age, race/ethnicity, gender, educational attainment and region. The margin of error is +/-2 percent and greater among subgroups. Bettors include those who expect to place a bet online, with a bookie, with a casino sportsbook, in a pool or squares contest, or casually with family or friends.
Compliance Updates
Danish Gambling Authority Publishes Guidance on Prevention and Combat of Match-fixing

The Danish Gambling Authority has published a guidance on preventing and combating match-fixing. The guidance is aimed at licence holders and other relevant stakeholders and addresses the obligations imposed on licence holders by the Executive Order on the prevention and combating of match-fixing, which enters into force on 1 July 2025.
The guidance has been sent for consultation with licence holders and the Spillebranchen (Danish Online Gambling Association).
The Executive Order on prevention and combating match-fixing is part of the implementation of the political agreement “Agreement on a new framework for the gambling market #2: Charity lotteries and strengthened control”.
The guidance is available in Danish and English.
At the same time, the Danish Gambling Authority publishes a guidance on the duty of notification in the Executive Order on preventing and combating match-fixing. In addition to providing guidance on the notification obligation, the guidance also instructs the licence holder on how to notify and what documentation must be attached. The guidance will soon be available in English.
The post Danish Gambling Authority Publishes Guidance on Prevention and Combat of Match-fixing appeared first on European Gaming Industry News.
Latest News
Lars Krarup Becomes New Chairman of Danske Spil

Former long-time mayor of Herning Municipality, Lars Krarup, will become the new chairman of the board of Danske Spil.
Based on a recommendation from the Ministry of Finance, Lars Krarup will take office as the new Chairman of the Board of Directors of Denmark’s state-owned gaming company Danske Spil in connection with an extraordinary general meeting on June 3, 2025.
In addition to his many years of political activity as mayor of Herning, Lars Krarup has extensive experience from board work, including as chairman of the board of both Realdania and Team Danmark.
Throughout his professional career, Lars Krarup has worked with business management, sports, culture, entertainment and communities in various guises and he is looking forward to his new assignment at Danske Spil.
“I am very pleased with the trust that has been shown in me. In my work as mayor and in sports, I have experienced firsthand how Danske Spil’s profits support both small, large and professional communities, and it is a privilege to contribute to continuing to secure the financial foundation for Danish association life and thousands of good causes. Danske Spil is a particularly important social actor, not only because the company brings together 1.9 million Danes each year around the dream of winning for the benefit of the community, but also because profitability and responsibility go hand in hand when Danske Spil leads the way for a more responsible gaming market,” said Lars Krarup.
The post Lars Krarup Becomes New Chairman of Danske Spil appeared first on European Gaming Industry News.
Latest News
INSPIRED LAUNCHES CENTURION BIG MONEY™

Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Centurion Big Money™ – the latest addition to the successful Centurion™ franchise. Now available in the UK B3, LBO market, this new release builds on the franchise’s popularity by introducing Inspired’s renowned Big Money mechanic.
Centurion Big Money™ brings the beloved Centurion character back to the reels in an action-packed slot adventure packed with thrilling features, including the Big Money Bonus, reel bonuses, Fortune Spins and two gamble options.
Landing three or more bonus symbols anywhere on the reels triggers one of three Big Money Bonuses, starting with a multiplier of up to 3x. A progressive trail above the reels features multipliers up to 10x. Centurion symbols act as cash collectors, accumulating coin values for each Centurion symbol that lands.
Bush symbols drive progression along the multiplier trail. Each Bush or Centurion symbol advances one position. Players enjoy unlimited Free Spins until Centurion is caught by the bush. Once caught, players enter the familiar pick me feature choosing from three bushes to reveal one of the following outcomes:
- Bonus Over: The bonus ends, and accumulated winnings are awarded.
- Bush Back: The bush is pushed back two positions, and the bonus continues.
- March On: The Centurion advances to the next multiplier on the trail, and the bonus continues.
Adding to the excitement are reel bonuses, triggered when Centurion lands:
- Super Bonus Reels: Adds extra bonus symbols, increasing the chance of triggering the bonus.
- 5 of a Kind: Centurion appears with three shields to pick from, guaranteeing at least one 5 of a kind win; each shield contains a multiplier.
- Big Win: Centurion announces a win of at least 20x the current stake.
Players can take a chance with two gamble options, offering the opportunity to upgrade their winnings or trigger a Big Money Bonus. In the wheel gamble, the left wheel offers multipliers of up to 10x and the right wheel allows players to gamble for the Big Money, Super Big Money or Mega Big Money Bonus.
Any feature wins from the Big Money Bonus below £500 may trigger the clock gamble. Players can gamble all or part of their original winnings for a chance to increase winnings by 1.5x, 2x, 3x, 5x or 10x, unless the potential win will go over £500.
Centurion Big Money™ also features a Fortune Spins mode, activated via the feature button. Fortune Spins reels contain only Centurion, coin, and bonus symbols, increasing the chances of triggering a bonus. When a bonus is activated, all symbols return to the reels and every Centurion appearing during Fortune Spins awards the cash values from all coin symbols in view.
Matthew Crane, UK Market Product Director, said: “We’re pleased to announce the launch of Centurion Big Money™, the latest addition to our B3 lineup. This new game brings together one of our most recognisable and successful brands with a well-known, player-favourite bonus mechanic – offering a fresh twist on a proven performer. With the classic Centurion appeal and the added excitement of the Big Money bonus, it’s designed to stand out and keep players engaged.”
Centurion Big Money™ is available in retail now.
The post INSPIRED LAUNCHES CENTURION BIG MONEY™ appeared first on European Gaming Industry News.
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