Connect with us
microgaming-unveils-new-corporate-and-play-it-forward-websites microgaming-unveils-new-corporate-and-play-it-forward-websites

Latest News

Microgaming unveils new corporate and Play It Forward websites

Published

on

Reading Time: 2 minutes

 

Pioneering platform software provider prepares to enter a new era of business with full visual rebrand that will redefine its identity and reinforce its value proposition

While 30 years is a milestone that very few iGaming companies get to achieve, Microgaming is proudly stepping into its fourth decade of operation with the announcement of a full visual rebrand for both its main corporate and Play It Forward websites.

The decision to update the visual language of the brand marks the beginning of what should be a transformative journey for Microgaming, with the company looking to return to its roots as a leading platform software provider – a position it has held since the business’s inception in 1994.

Though the Microgaming name and logo will remain untouched as a symbol of the company’s legacy and the 30 years of evolution it has embraced, the visual overhaul will inject new life into the brand through a contemporary look, vibrant design elements and a major focus on its people.

In doing so, Microgaming will recalibrate its value proposition from being a content aggregator to embracing its history as an established corporate platform software and technology provider – a change of direction that was set in motion by Games Global’s purchase of several of the company’s key assets including its distribution business and online games portfolio back in 2022.

With one of the key messages being that Microgaming’s pioneering platform software and technology facilitates the delivery of over 210 million bets per day and has empowered the world’s biggest online gaming brands to deliver games and sports betting seamlessly and responsibly, the new proposition will reflect not just where the brand has been, but where it’s heading in future.

Given the company has earned over 20 industry awards while championing diversity and inclusion in the workplace, it’s perhaps no surprise the shift in direction wasn’t only the product of boardroom decisions, but that staff also played a pivotal role in constructing the new narrative.

With this being a fitting reflection of the people-first approach Microgaming wants to encapsulate in its visual rebrand, the company has also revealed it will acknowledge the individuals and partners who have helped it become the iGaming giant it is today with a major celebration in June.

Alex Wilson, Head of Marketing at Microgaming, said: “We’re incredibly excited to be able to announce the rebranding of the corporate and Play It Forward websites at Microgaming in a move that will not only breath fresh visual life into our brand, but also redefine who we are as a business.

“Having been in the industry for 30 years, the repositioning of our value proposition will see Microgaming get back to its roots as an established corporate platform software and technology provider while simultaneously celebrating the people who’ve helped get us to where we are today. As such, it marks the start of what promises to be a transformative journey for the company as we enter a new chapter in our development and we can’t wait to share it with our iGaming peers.”

Latest News

Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025

Published

on

The board is set. The stakes are high. And PlayAmo Partners is ready to make its move.

This July, PlayAmo Partners will step onto the global stage at iGB Live 2025, now hosted at London’s iconic ExCeL Centre. With 15,000+ industry leaders, innovators, and dealmakers in attendance, it’s the ultimate arena to showcase who plays to win — and how.

At Booth L20, PlayAmo unveils a chessboard-themed stand that’s more than a visual statement — it’s a mindset. In a world of flashy gimmicks and empty promises, PlayAmo is showing up with sharp strategy, high-stakes gameplay, and offers as tailored as a grandmaster’s next move.

The stand fuses luxury and logic, inviting visitors to experience the brand’s signature mix of elegance, excitement, and edge. And it’s not just for show — it’s interactive.

In partnership with Lucky Media, PlayAmo is co-hosting an on-site partner quest. The challenge? Outsmart the board. The reward? A shot at winning a Wimbledon ticket or a brand-new MacBook — because PlayAmo doesn’t believe in small prizes.

And beyond the games? Real talk. Smart deals. Big moves.

Visitors to Booth L20 will get exclusive face time with the team to:

  • Unlock bespoke offers crafted for their traffic
  • Discuss scalable strategies to grow revenue
  • Explore PlayAmo’s unique product ecosystem

“This industry rewards brains over luck — and that’s exactly how we play. At iGB Live London, we’re doubling down on strategy, precision, and partnership. We’re here to connect with ambitious affiliates, offer custom deals, and build relationships that go far beyond the event floor”, says Edgar, CEO of PlayAmo Partners.

So, if you’re in the game to win — come find them. Join PlayAmo Partners at Booth L20 for a strategic deep dive into high-converting offers, long-term growth solutions, and the tools affiliates need to thrive in 2025 and beyond.

The post Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025 appeared first on European Gaming Industry News.

Continue Reading

Affiliate Industry

Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025

Published

on

hop-on-the-wealth-bus:-n1-partners-heading-to-igb-live-london-2025

 

N1 Partners is gearing up for iGB Live London 2025, and will bring something visitors won’t want to miss. On July 2–3 at ExCeL London, guests will find N1 Partners at Booth J50 — where a black-and-red stand designed to resemble an elegant bus stop welcomes guests beneath the slogan: Hop on the Wealth Bus.

The stand is designed to be more than just a place to visit — it’s a lively lounge where you can grab a drink, chat with the team, and explore real ways to scale your affiliate profits against the backdrop of a bus stop-style design.

N1 Puzzle Promo: Your road to the helicopter prize

N1 Partners is tying the Wealth Bus theme into its N1 PUZZLE Promo — the campaign that’s literally driving our partners toward a brand-new Robinson R22 Beta II helicopter.

Here’s how it works:

  • 1 puzzle piece for every 10 FTDs from SEO traffic
  • 1 puzzle piece for every 40 FTDs from PPC and ASO
  • 1 puzzle piece for every 100 FTDs from FB and other channels (social media, SMS, Email, UAC, In-App)

The more puzzle pieces you collect, the closer you get to taking home the helicopter. And since London is one of the key stops on this journey, N1 Partners will showcase exactly how affiliate traffic can help drive progress toward the prize.

Of course, it’s not just about the final prize. N1 Partners is already running two mini-lotteries (April–July and Sept–Nov) packed with luxury prizes — and everyone wins something. Whether you’re driving PPC, SEO, or social traffic, you can turn volume and speed into puzzle pieces and prizes.

What’s on board at Booth J50

The stand will offer plenty of engaging activities for visitors:

  1. Bar — visitors can grab a drink and connect with the N1 Partners team.
  2. Puzzle Collection merch drop — every item gives you +1 puzzle piece in the promo. Plus, each merch owner enters a special giveaway: a custom hoodie, an iPhone 17 Pro Max, and a branded case.
  3. Plinko-style game — everyone wins! Grab a guaranteed prize right at the booth.
  4. Meet the N1 Partners team — the team will be on hand to answer questions and show how to boost your current promo results and earnings.

Why meet N1 Partners in London

N1 Partners has been driving affiliate success for over 7 years, with 12+ licensed casino and betting brands and top deals across Tier‑1 markets.

Here’s what the program offers:

  • CPA up to €650
  • RevShare up to 45% + NNCO
  • Hybrid deals
  • No shave, no delays, guaranteed payouts

At Booth J50, N1 Partners will be ready to talk about real business — no fluff. If you run SEO, PPC, FB, or any other traffic, we’ll show you how to turn it into bigger profits with our offers.

N1 Partners stands for reliability, honesty, and speed — and we’re always open to new partners who are ready to scale.

Let’s meet in London!

Attendees can visit N1 Partners at Booth J50 during iGB Live London on July 2–3.

Hop on the Wealth Bus, grab exclusive merch (get an extra Puzzle Piece with it) — and discover how to boost your affiliate marketing performance with N1 Partners.

The post Hop on the Wealth Bus: N1 Partners heading to iGB Live London 2025 appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Bitcoin

BTCGOSU Celebrates 5 Years of Bitcoin Casino Guidance With High Value Giveaways Amid Trump-Era Cryptocurrency Market Volatility

Published

on

btcgosu-celebrates-5-years-of-bitcoin-casino-guidance-with-high-value-giveaways-amid-trump-era-cryptocurrency-market-volatility

 

BTCGOSU, the leading independent guide to Bitcoin gambling and crypto casinos, announced its 5th anniversary. Since its founding in 2020, the platform has established itself as the gold standard for comprehensive, unbiased cryptocurrency gambling resources during a period of unprecedented growth and now increasing volatility in digital asset markets.

As cryptocurrency markets navigate the turbulent waters of President Trump’s recent economic policies, including the sweeping global tariffs announced on “Liberation Day” and the proposed national Bitcoin Reserve, BTCGOSU remains committed to providing crypto gamblers with reliable guidance on maximizing digital assets in the gambling space.

“When we launched BTCGOSU five years ago, we set out to create the most trustworthy resource for crypto gamblers in an industry plagued by misleading information. Today, as player volumes demonstrate strong growth despite the Trump administration policies, the cryptocurrency landscape faces new challenges and opportunities, making our mission more relevant than ever,” said Efialtis, founder of BTCGOSU.

BTCGOSU casino reviews cover hundreds of platforms, analyzing everything from trust, legitimacy, and anonymity factors to deep studies of the full range of crypto casino games, player bonuses, and payout speeds. The site’s reputation for objectivity and honesty has earned it widespread recognition on Bitcointalk.org, where it has been highlighted as an exception among casino review sites for an unwavering commitment to providing unbiased information.

“In a market where Bitcoin prices can fluctuate dramatically based on a presidential tweet or tariff announcement, crypto gamblers need reliable information more than ever. Whether it’s navigating new regulatory environments or finding casinos that offer the best hedge against market volatility, BTCGOSU continues to be the trusted guide for the crypto gambling community,” added Efialtis.

To ensure a strong focus on the trust and confidence factors affecting all crypto gamblers, Efialtis implemented a provably fair verifier early in the life of the site. This verifier is widely used by registered BTCGOSU players.

The platform’s anniversary comes at a pivotal time for cryptocurrency markets. Trump’s policies, including the establishment of a Strategic Bitcoin Reserve and the appointment of crypto-friendly figures like Paul Atkins as SEC Chair, led to a significant uptick in crypto adoption. Bitcoin’s value soared to new heights in early 2025, with prices hitting $111,000, reflecting a 60% increase since his re-election in November 2024.

Tariff uncertainties have since resulted in a fall-back in values, but the policies have increased interest in cryptocurrency investing, with the number of active crypto holders growing amid tangible government support.

As a result, the crypto gambling market has seen an influx of new players, with transaction volumes of $2 trillion in 2023 projected to increase to a soaring market value of $150 billion by 2030.

To celebrate its milestone and cater to the increasing player numbers, BTCGOSU is launching a series of special 2025 initiatives, including exclusive bonuses with partner casinos, educational content about the intersection of crypto gambling and market dynamics, and an anniversary $5000 giveaway.

The post BTCGOSU Celebrates 5 Years of Bitcoin Casino Guidance With High Value Giveaways Amid Trump-Era Cryptocurrency Market Volatility appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending