

Press Releases
Groove’s latest technology and aggregation enhancements power B2B high-performance
iGaming casino platform provider and aggregator Groove has been staying close to their vision of establishing a new standard of service by bringing the joy and excitement of iGaming to operators through a multitude of initiatives during 2023 culminating in the introduction of new technology in the aggregator’s Back-Office that drives additional accessibility and performance.
During 2023, rebranded Groove introduced a new logo, website, and technology upgrades which are more consistent with the platform’s mission to help player-focused iGaming operators find their groove by putting trailblazing end-to-end platforms, expertise, and personalised support at their fingertips so they can create engaging and valuable user experiences.
With their promise of adding over 100 new games per month the aggregator was busy signing 18 new game providers including Playtech and Spribe thereby broadening the game portfolio available with a single-API integration to over 15,000 games, from a roster of more than 100 top content partners. Push-API was developed and introduced during the year so that all game information is now included automatically in the API with no need for operators to take information manually from Groove’s market-leading Back-Office.
16 new operators were on-boarded as part of the Groove collaboration with tier-1 operators and beyond to deliver high performance and sustainable revenue around slots, online casino and live casino, poker and table games, as well as crash games. The company also significantly expanded their lottery offerings which resulted in a partnership with leading lottery provider Sisal.
Of course, Groove kept upping-the-ante on marketing by attending the industry’s biggest shows with a whirlwind of appearances and exhibits of the new brand at ICE London, iGB Amsterdam, SBC Barcelona as well as branching out to SBC Tbilisi for the first time.
Groove’s award-winning technology development continued unabated in order to fulfil operator needs and introduced a raft of new technical tools including the ability to set RTP by brand; the introduction of frbs for a number of game providers; launch of the data-driven flagship Recommender tool that suggests the best and most relevant content for operators; upgrades, enhancements and improvements to the UI and UX; and, a key enhancement of a new Demo Mode in the Back-Office.
Amidst the flurry of 2023 announcements was the news that Groove is now supporting sweepstakes casinos.
Yahale Meltzer, COO and co-founder at Groove, said: “We are busy building infrastructure ready to implement new and exciting tools for 2024, which we will be delighted to discuss at ICE next February in London; or the industry can catch-up with us at any number of global shows including Brazil, Lisbon, Prague, Miami, G2E or at SiGMA Europe at the end of next year. We look forward to 2024 and showcasing our ground-breaking technology amongst the world’s biggest iGaming contenders.”
Latest News
WinSpirit Casino Launches Gift Shop

WinSpirit Gift Shop is a thrilling virtual store where players can exchange in-game currency, called coins, for bonuses and real money.
The Gift Shop is already live on WinSpirit, featuring 170+ exclusive items available for purchase.
How it works
Players can start earning coins immediately after registration. With €50 equivalent wagered in bonus or real money, they will receive 1 coin. Additional coins can be obtained through quests and tournaments.
What can be bought in the Gift Shop
- Free Spins
- Real Money
- Cash Bonuses
- Sports Bonuses
- Combo Gifts
Each item has a fixed coin price. Once purchased, rewards appear in the Bonuses section of the player’s profile and need to be activated. Some items can be purchased multiple times.
The Gift Shop opens at the start of each month and closes at the end. All the unused coins expire at the end of each month. New gifts will also be added to the Gift Shop periodicaly, ensuring the experience remains fresh and exciting for players. At the same time a player will be able to again redempt previously claimed gifts, when a new shop opens.
“We’re thrilled to launch the Gift Shop — it’s a feature that gives players even more value from their gameplay. Our players already love the generous bonuses at WinSpirit — and with the Gift Shop, there’s even more to explore and enjoy. In just a few weeks of testing, over 15,000 players have already given it a try!” – says Oleksandr Kotsenko, Business Development Lead at WinSpirit Casino.
WinSpirit is a trusted online casino with a solid reputation across all major review platforms, including AskGamblers (8.9/10), Casino Guru (8.6/10), and Trustpilot (4.6/5). The platform features over 9,999 games, 24/7 customer support via live chat and email, various responsible gambling tools and exclusive promotions available on the website and social media.
The post WinSpirit Casino Launches Gift Shop appeared first on European Gaming Industry News.
Caesars Digital
EveryMatrix completes iGaming content launch with Caesars Entertainment

EveryMatrix online casino games content has gone live across five regulated jurisdictions with Caesars Entertainment, extending the technology provider’s reach in the regulated North American market.
EveryMatrix is now providing Caesars’ online casino players in New Jersey, West Virginia, Michigan, Pennsylvania and the Canadian province of Ontario with access to online casino games from its in-house studios, including Armadillo Studios and newly acquired Fantasma Games via integration with SlotMatrix. New game titles are now live across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino.
EveryMatrix, the industry’s fastest-growing iGaming technology provider, has secured commercial agreements with multiple tier-1 operators in the US, with delivery through SlotMatrix. This includes its first breakthrough aggregation agreement at the end of 2024.
SlotMatrix is the provider’s proprietary aggregation platform and the industry’s largest content library with more than 34,000 games from 350+ studios.
Using the full power of SlotMatrix, North American brands can offer their customers exclusive EveryMatrix games plus a host of best-performing, third-party live and slots content, further enhanced by EveryMatrix’s gamification and player engagement features including free spins, leaderboards and tournaments.
EveryMatrix has more than 300 global customers and holds North American licences in Ontario, New Jersey, Michigan, West Virginia, Connecticut and Pennsylvania.
Erik Nyman, President, EveryMatrix Americas, said: “We’re very happy to be live on Caesars’ digital platforms across multiple jurisdictions in the U.S. and Canada, including Fantasma Games content that has proven to be a huge hit with U.S. players.
“It is an honour to partner with Caesars Entertainment, as their position and strong brand equity speak for itself. We have shaped a strong relationship with Caesars leading up to go-live that has carried over to the operational phase.”
“SlotMatrix is a casino aggregation platform not just with the largest portfolio of studios but also encompassing unique proprietary player engagement features that are a true game changer for brands, now available to Caesars’ online casino players.”
Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “Completing this launch with our partners at EveryMatrix marks another milestone for our online casino players. We’re pleased to enhance our online casino platforms with an expanded catalogue featuring a variety of these new titles, which we believe will provide our players with an even more engaging and enjoyable gaming experience.”
The post EveryMatrix completes iGaming content launch with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.
Latest News
Midnite ramps up brand-building activity with Sky Media partnership

Deal follows World Snooker Championship sponsorship and debut TV advertisement
UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.
The agreement will see Midnite promoted via Sky Sports Racing and Sky Sports News.
Midnite will have regular slots throughout each week on Sky Sports Racing, with updates presented by racing broadcaster Tom Lee to provide viewers with an update on markets, odds movers and insights. The first Midnite slot is due to go live on Sky Sports Racing today (April 10).
Midnite will also become a channel sponsor of Sky Sports News in the 11pm to 5am period, starting in May. This agreement will see Midnite’s idents at the start of each show and between commercial breaks during the broadcast.
Midnite, launched in 2018 by Nick Wright and Daniel Qu, has accelerated its “above the line” marketing activity in the past few weeks, launching its first TV advertising campaign and signing a deal to become a partner of the 2025 World Snooker Championships.
Co-founder Wright said: “We’re building a new breed of betting app, one that’s simpler, faster and unlocks more ways to play.
“Partnering with Sky Media is another major step forward in building the Midnite brand. Appearing regularly on Sky Sports Racing and becoming a channel sponsor on Sky Sports News puts us right in front of a passionate and engaged sports audience.
“This is all part of our mission to grow awareness and trust in Midnite through high-impact, premium channels. We’re just getting started and there’s plenty more to come.”
The post Midnite ramps up brand-building activity with Sky Media partnership appeared first on European Gaming Industry News.
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