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FanDuel

Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign

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Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.

FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.

The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.

Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”

“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.

FanDuel

PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER

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The Professional Fighters League (PFL) announced a new partnership that designates FanDuel, North America’s leading online gaming company, as the Official U.S. Sports Betting Partner of the PFL World Tournament and Champions Series.

This landmark agreement marks a major step forward in integrating real-time betting data and experiences into MMA’s fastest-growing sports league. As part of the partnership, FanDuel will provide official betting odds across all PFL events and broadcasts, starting with the upcoming Semifinals on June 12 in Nashville, delivering an enhanced, data-driven experience to millions of MMA fans across the country.

“We’re thrilled to partner with FanDuel as we look to advance the sport by delivering a premium and unique betting experience to the millions of passionate MMA fans in the US,” said Mike Chioditti, SVP of New Business for the PFL. “Betting is a key engagement driver for today’s sports audience, and through this partnership, we’re delivering unrivaled access to our fans.”

“We are excited to bring our new partnership to life and collaborate with the league to enhance the experience of wagering on PFL events,” said Karol Corcoran, Senior Vice President and General Manager of FanDuel Sportsbook. “As our partnership kicks off, we look forward to offering passionate MMA fans another way to engage with their favorite athletes.”

FanDuel’s logos will also be featured in and around the cage, and FanDuel has exclusive rights to utilize PFL logos and “Official Partner” branding for advertising and promotions, including the Tale of the Tape and presenting sponsor. Additionally, PFL and FanDuel will collaborate on exclusive, themed content across their social and digital platforms.

Fans will be able to bet on all 2025 PFL World Tournament events and PFL Champions Series events. The full schedule for upcoming PFL events are below. Updates will follow in the coming weeks.

2025 PFL World Tournament 5: Semifinals – June 12 – Nashville Municipal Auditorium, Nashville

2025 PFL World Tournament 6: Semifinals – June 20 – INTRUST Bank Arena, Wichita

2025 PFL World Tournament 7: Semifinals – June 27 – Wintrust Arena, Chicago

2025 PFL Champions Series – July 19  – GrandWest Arena, Cape Town, Africa

2025 PFL World Tournament 8: Finals – August 1 – Jim Whelan Boardwalk Hall, Atlantic City, NJ

2025 PFL World Tournament 9: Finals – August 15 – Bojangles Coliseum, Charlotte, NC

2025 PFL World Tournament 10: Finals – August 21 – Hard Rock Live at Seminole Hard Rock Hotel & Casino Hollywood, Hollywood, Florida

The post PROFESSIONAL FIGHTERS LEAGUE NAMES FANDUEL AS OFFICIAL U.S. SPORTS BETTING PARTNER appeared first on Gaming and Gambling Industry in the Americas.

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Flutter Response to Illinois Transaction Fee

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Flutter Entertainment notes the recent decision by the Illinois State legislature to introduce a betting transaction fee for licensed operators on all sports wagers placed within the state from July 1, 2025 (Illinois Transaction Fee).

In response, from September 1, 2025, FanDuel, Flutter’s US market-leading brand, announces that it will introduce a new $0.50 transaction fee on each bet placed on its platform in Illinois. This decision reflects the significant increase in the cost of operating in Illinois driven by the new Illinois Transaction Fee. The introduction of this fee by the state follows a substantial increase in the betting tax rate in Illinois in 2024. Following the 2024 increase, extensive efforts were made by FanDuel to absorb the cost fully without impacting customers.

Should the state reverse its decision at any point in the future, FanDuel will immediately remove the $0.50 transaction fee.

Peter Jackson, Flutter CEO, commented: “It is important to recognize that there is an optimal level for gaming tax rates that enables operators to provide the best experience for customers, maximize market growth and maximize revenue for states over time. We are disappointed that the Illinois Transaction Fee will disproportionately impact lower wagering recreational customers while also punishing those operators who have invested the most to grow the online regulated market in the state. We also believe the introduction of the Illinois Transaction Fee will likely motivate some Illinois-based customers to bet with unregulated operators. These operators do not contribute tax revenue to the state, will not collect the newly announced transaction fee and do not offer the same levels of customer protection that regulated operators provide.”

The post Flutter Response to Illinois Transaction Fee appeared first on Gaming and Gambling Industry in the Americas.

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FanDuel’s Cory Fox Introduces Groundbreaking New Responsible Gaming Technology

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FanDuel, Flutter’s largest brand and US market leader in online sports betting and iGaming, has announced the launch of Real-Time Check-In, a groundbreaking responsible gaming technology that combines data with machine learning to analyze and model personalized deposit behavior empowering customers to manage their spend in real time.

The introduction was made during this SBC Summit America’s Player Protection Symposium panel, RG Tech: Potential Game Changers, by Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel.

Real-Time Check-In will create a proactive safeguard that provides customers real-time information to enable them to make informed decisions about the amount of money they deposit on FanDuel. Going forward, if a customer makes a deposit that is inconsistent with their established deposit pattern, Real-Time Check-In will prompt them to review that deposit. Within the review, customers can lower the original deposit amount, set a deposit limit and review their spending habits through FanDuel’s My Spend Tool.

Leveraging the Flutter Edge, FanDuel was able to take learnings from Sportsbet’s innovative Real Time Intervention (RTI) model, which launched in 2022 to enable at-scale personalized safer gambling interventions for customers at the point of depositing. RTI is now live for 90% of Sportsbet customers.

Real-Time Check-In is the latest addition to FanDuel’s suite of tools that enable customers to create and maintain budgets so that they can play sustainably within their means.

Cory Fox, Senior Vice President of Public Policy and Sustainability at FanDuel, said: “Last year, we saw how providing personalized insights into a customer’s activity through My Spend can help them to better manage their play. We also know deposit is a key moment in the customer journey. Now we’re able to use machine learning to provide a new level of support through Real-Time Check-In encouraging customers to reflect on how much money they’re depositing and if it’s within their budget.”

The post FanDuel’s Cory Fox Introduces Groundbreaking New Responsible Gaming Technology appeared first on Gaming and Gambling Industry in the Americas.

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