FanDuel
Rob Gronkowski Returns for FanDuel’s 2024 Super Bowl “Kick of Destiny 2” Campaign
Flutter’s FanDuel – the number one online sportsbook in North America and Official Sports Betting Partner of the National Football League (NFL) – has announced that four-time Super Bowl Champion, Rob Gronkowski, is heading to Super Bowl LVIII for the sequel to last year’s “Kick of Destiny”.
FanDuel’s “Kick of Destiny 2” will see Gronkowski make his way to Las Vegas where he will attempt to successfully make a field goal in a live ad spot just before kick-off to the Super Bowl. FanDuel customers will be offered the opportunity to make a free pick on whether they think he will Make or Miss the kick through the FanDuel Sportsbook app, with eligible customers who pick correctly winning an equal share of $10,000,000 in bonus bets.
The launch of the integrated “Kick of Destiny 2” campaign just ahead of Flutter’s planned additional listing on the New York Stock Exchange this year, and will culminate in the biggest event for US sports betting in the form of the Super Bowl on 11th February. In 2023, Super Bowl LVII was the single biggest staking event across Flutter, with FanDuel customers staking $215 million on an epic final that saw the Kansas City Chiefs edge out the Philadelphia Eagles by 38-35.
Gronkowski said: “When I missed the Kick of Destiny during last year’s Super Bowl, it was devastating. I told the team at FanDuel I knew I could do better and needed a shot at redemption this year. I’m going to show America I can make that kick, even with all the pressure of doing it live in front of the entire country.”
“Last year’s Kick of Destiny campaign saw tremendous engagement from our customers as they were captivated with what would happen during our live Super Bowl commercial. With the introduction of the Make or Miss free pick function and Rob’s desire for redemption, this year will be even more exciting for FanDuel customers. Rob is an authentic embodiment of the FanDuel fan – passionate, entertaining, and trailblazing – and we’re ready to make history again,” said FanDuel Executive Vice President of Marketing, Andrew Sneyd.
Evolution
Evolution Group Announces Partnership Extension with FanDuel Casino
Evolution, the industry-leading B2B solution provider for casino operators, announced a three-year extension of their US agreement with FanDuel Casino. The renewal strengthens the strategic partnership between the two companies, reaffirming Evolution as FanDuel’s sole provider of core live dealer casino games.
Under the terms of the extension, FanDuel players will continue to have access to Evolution and Ezugi’s full portfolio of industry-leading live casino games, along with top-performing slots from NetEnt, Red Tiger, Big Time Gaming, and Nolimit City. This marks the second extension of the original partnership, which began in 2020 when Evolution’s live dealer games were integrated into FanDuel’s Casino platform.
Jacob Claesson, Chief Executive Officer of Evolution North America, said: “We are thrilled to extend our successful partnership with FanDuel, providing players with the very best in online casino entertainment. FanDuel’s trust in Evolution highlights our shared commitment to growing the live casino market and creating a truly immersive experience for players across North America.”
“FanDuel Casino is the leading Casino operator in the U.S., offering the largest selection of exclusive live casino tables in the market. Expanding our partnership with Evolution for Live Casino and RNG games enables us to consistently provide a top-tier experience to our customers. We look forward to our continued growth in the Live Casino sector,” said Asaf Noifeld, Managing Director of FanDuel Casino.
Alison Kutler
FanDuel Donates $1M to UNCF to Support Students from North Carolina HBCUs
FanDuel announced a fourth $1 million donation supporting the UNCF (United Negro College Fund) whose mission is to build a robust and nationally recognized pipeline of under-represented students who, because of UNCF support, become highly qualified college graduates. The donation will financially support students at 11 historically Black colleges and universities (HBCUs) across North Carolina.
FanDuel is an Official Sports Betting Partner of the Carolina Panthers and made the donation to the UNCF on September 29 in the form of a check presentation at Bank of America Stadium in Charlotte, North Carolina, with UNCF and FanDuel executives taking part in the ceremony.
Through the donation, UNCF will provide direct support through its Emergency Student Aid program and help students at each of the institutions in a variety of areas, including technology, housing, food security, tuition, and other education-related expenses.
“We are thrilled to extend our work with the UNCF to support the HBCU community across North Carolina. FanDuel is steadfast in its commitment to making a positive impact in the communities in which we operate our sportsbook, and we look forward to supporting hard-working students at institutions throughout the state,” said Alison Kutler, Vice President of Responsible Gaming and Community Impact at FanDuel.
“As a steadfast supporter of UNCF and HBCU students, FanDuel is setting an exemplary standard for other private entities to emulate in making investments in deserving students who need a helping hand to fulfill their goal of completing their college education. We commend FanDuel for its ongoing commitment and support as together we will continue empowering HBCUs and their students to flourish and to remain focused on their crucial mission in higher education,” said Larry A. Griffith, executive vice president for programs and student services at UNCF.
The 11 institutions in North Carolina impacted by the donation include Barber-Scotia College, Bennett College, Elizabeth City State University, Fayetteville State University, Johnson C. Smith University, Livingstone College, North Carolina A&T State University, North Carolina Central University, St. Augustine’s University, Shaw University, and Winston-Salem State University.
Christian Genetski
IGT Named FanDuel Sportsbooks’ Exclusive Retail Sports Betting Platform Provider in North America for Four Additional Years
International Game Technology PLC announced that it recently renewed a multi-year retail sports betting agreement with FanDuel, North America’s premier online gaming company and an operating unit within Flutter Entertainment plc. Under the terms of the agreement, IGT PlaySports will continue as the exclusive retail sports betting platform provider for FanDuel’s retail sportsbooks across North America for four additional years, starting September 1, 2024. IGT PlaySports and FanDuel have worked together since 2019, when FanDuel opened its first sportsbook in the US at The New Meadowlands Racing & Entertainment in New Jersey.
“For more than five years, IGTPlaySports’ team and technology have helped FanDuel’s retail sportsbook operation deliver a best-in-class customer experience while helping us maintain our position as America’s #1 Sportsbook. Given IGT’s experience as a global land-based casino supplier, we believe it offers the experience and capabilities we needed supporting our retail locations,” said Christian Genetski, President of FanDuel.
“IGT PlaySports looks forward to supporting FanDuel as its exclusive retail sports betting platform provider in North America for four additional years. IGT PlaySports is committed to helping our customers realize the full potential of the retail sports betting market and differentiate their products through exceptional player experience and reliable technology,” said Joe Bertolone, IGT Senior Vice President of Sports Betting.
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