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BetMGM Stars As New Title Sponsor of Premier League Darts

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Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.

The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.

Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.

The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.

BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.

“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.

“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.

“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”

BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.

The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”

The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.

The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.

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First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network

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First Look Games, the London-based B2B marketing platform empowering iGaming game studios, has announced a new partnership with Zillion Games, the award-winning Cyprus-based game developer known for high-performing HTML5 slots and custom casino solutions. The partnership takes effect immediately.

Founded in 2018, First Look Games enables game studios to distribute certified marketing assets, demo games, and game information to a network of over 1000 approved affiliated publishers who collectively reach more than 40 million players worldwide. The platform offers advanced reporting tools, including Accuracy Management and Sentiment Analysis, which are set up to bring unique insights to game studios to support their growth.

Zillion Games, established in 2021, has quickly built a reputation for innovation and quality in online slots, with a portfolio of more than 50 titles, including popular releases such as Candy Stash DeluxeGems Sky, and Golden Dragon Deluxe. RNG-certified by iTech Labs, Zillion supports 190+ currencies, including fiat and crypto, and delivers its games to 900+ operators worldwide. Its content is available across Europe, Australia, New Zealand, Canada, Brazil, USA, Brazil and other key markets, with notable growth marked by multiple EGR award wins, including EGR Europe Awards 2025 “European casino content supplier. Under 5 years” and EGR Italy Awards 2024 “Rising Star.”

Through this partnership, Zillion Games’ complete catalogue is now available to First Look Games’ affiliate network. Affiliates gain instant access to promotional materials, demo links, and game information to deliver accurate, engaging & compliant content. The collaboration aims to expand Zillion’s market reach, support growth in new jurisdictions, and set higher standards for compliance and review quality.

 

Partnership Benefits

Faster time to market for Zillion Games releases

Access to high-quality visuals, game sheets, and demo tools

Enhanced compliance and Accuracy Management features

Support for expansion into new regulated markets

The partnership meets the rising demand for streamlined content distribution. Affiliates will have instant access to accurate marketing materials and compliance documentation, enabling them to serve their audiences more effectively while maintaining regulatory standards.

“Partnering with First Look Games is a powerful step forward for Zillion Games,” said Tasha Sokolova, Head of Marketing at Zillion Games. “Our mission has always been to deliver unlimited excitement and massive winning opportunities to players worldwide, and now we can extend that reach through a network of trusted affiliates who share our passion for quality and innovation. With First Look Games’ advanced tools, we’re able to launch games faster, maintain the highest standards of compliance, and connect with millions of players in new and exciting ways.”

Tom Galanis, Co-Founder and CEO at First Look Games said: “We’re delighted to welcome Zillion Games to the First Look Games platform. Their recent titles have hit the mark with players and partners alike, combining standout gameplay with innovative features that set new standards in the market. We’re excited to support them on their journey by connecting them with our global network of affiliate publishers and provide them new data insights to support their growth.”

The post First Look Games and Zillion Games Partner to Bring 50+ Award-Winning Titles to Global Affiliate Network appeared first on European Gaming Industry News.

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Gambling in the USA

Gaming Americas Weekly Roundup – August 11-17

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

AU10TIX announced the launch of a free Child Safety Age Assurance Risk and Readiness Assessment and Age Assurance Readiness Guide designed to help businesses better understand their risk and tailor their strategy to meet regulatory obligations. They support AU10TIX’s Selfie-based Age Estimation service, which delivers the industry’s most precise and unbiased age assessment in just two seconds. In the US, federal legislation such as the Children’s Online Privacy Protection Act (COPPA) requires parental consent for users under 13, while the California Consumer Privacy Act mandates age verification for websites accessed by users under 16. Additionally, 19 U.S. states now enforce mandatory age checks for adult content and gambling platforms. Similar regulations are impacting social media and online services in the UK, EU and Australia.

Caesars Entertainment has launched its third fully in-house developed proprietary online casino title: Signature American Roulette. Now live in New Jersey, the game is available across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino, bringing another standout addition to the Company’s Signature table game series. Developed by Empire Creative, Signature American Roulette reflects Caesars’ growing investment in building its own proprietary content, a cornerstone of its online casino strategy aimed at delivering a best-in-class player experience. Signature American Roulette follows the recent launches of fan-favourite Signature titles, Caesars Palace Signature Multihand Blackjack Surrender in May and Signature Blackjack Surrender in June, both also developed by Empire Creative.

Novig announced the successful close of an $18 million Series A funding round. The round was led by Forerunner, with participation from existing investors Y Combinator, NFX, Perceptive Ventures and Gaingels. Founded by Jacob Fortinsky and Kelechi Ukah, Novig is reimagining sports predictions as a transparent and fair marketplace. Unlike traditional sportsbooks, Novig allows users to trade directly with one another, rather than against the house, eliminating hidden fees, biased odds and the risk of being penalised for winning.

Partnerships

IGT announced that it has secured a multi-year sports betting technology and services agreement with Hipodromo de Agua Caliente SA de CV and Distribuidora Internacional de Equipos de Juego, S. De R.L. De C.V. that will significantly extend IGT PlaySports’ footprint to Mexico and Latin America via Corporación Caliente. Per the agreement, 42 Caliente sportsbooks in Mexico will leverage the IGT PlaySports platform and services from the Company’s Trading Advisory Services Team. Through a phased rollout, Caliente will also be able to provide select sportsbooks operators throughout Latin America access to IGT PlaySports’ technology, extending the technology’s reach to more than 100 additional venues across eight countries.

CT Interactive has announced a strategic partnership with Ondiss. Through this collaboration, CT Interactive’s top-performing titles are now integrated into the Ondiss platform, significantly expanding the company’s reach within the region’s regulated iGaming market. This integration adds value to the broad Argentine audience of Casino & Hotel Casino Magic S.A., which successfully uses the Ondiss platform. With CT Interactive’s certified and player-favourite content now available, operators on the platform are empowered to diversify their offerings and meet the increasing demand for engaging, high-quality games.

The post Gaming Americas Weekly Roundup – August 11-17 appeared first on European Gaming Industry News.

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MightyTips partners with Sol Casino to redefine iGaming in Europe

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MightyTips has announced a strategic partnership with Sol Casino, a leading online gaming operator, to deliver enhanced player experiences, expand market reach in Europe, and create innovative engagement opportunities across the iGaming sector.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Collaboration with Sol Casino is an important step in MightyTips’ mission to connect players with reputable, high-quality gaming operators. Sol Casino’s dedication to innovation and excellence perfectly aligns with our vision, and we are thrilled to help them reach new audiences and achieve lasting growth.”

Sol Casino is known for its premium selection of slots, live dealer games, and sports betting options, operating under strict regulatory compliance and a strong commitment to responsible gaming. The platform is supported by advanced technology, a user-friendly interface, and round-the-clock customer service.

Lizaveta Leuta, PR Manager at Sol Casino, commented: “We are proud to announce an exciting new partnership that will redefine the iGaming experience for players worldwide. This strategic collaboration combines our innovative gaming platform with MightyTips expertise, creating powerful synergies that push industry boundaries. We’re confident this alliance will deliver exceptional value to our players and set new standards for excellence in online entertainment.”

This alliance will further strengthen Sol Casino’s brand visibility in key markets while enriching the MightyTips network with another top-tier operator, reinforcing both brands’ commitment to delivering unmatched iGaming experiences.

The post MightyTips partners with Sol Casino to redefine iGaming in Europe appeared first on European Gaming Industry News.

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