partnerships
BetMGM Stars As New Title Sponsor of Premier League Darts
Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event.
The BetMGM Premier League will be held from February to May as eight players compete for £1 million in prize money across 17 nights.
Each of the 16 league nights features a mini-event where the eight players compete down to a winner, with the top four from the final league table progressing to the season-ending Play-Offs.
The 2024 season marks the start of a new sponsorship agreement between the Professional Darts Corporation and BetMGM, a new gambling and betting platform from MGM Resorts.
BetMGM offers a range of sports betting, casino and live casino games, as well as MGM Millions and MGM Exclusives.
“The Premier League will reach a huge live audience and a massive global television audience across four months, and we’re delighted to welcome BetMGM as our new title sponsor,” said PDC Chief Executive Matt Porter.
“This year marks the 20th staging of the Premier League and it is already the most eagerly-awaited, with the standard of entertainment across PDC events in the past 12 months having continued to rise.
“As we enter the third year of the eight-player, nightly knockout format we’re excited about working alongside BetMGM to promote such a wide-reaching event.”
BetMGM already has partnerships with football clubs Manchester City, Wolverhampton Wanderers and Newcastle United, as well as talkSPORT.
The UK Director of BetMGM, Sam Behar said: “We are thrilled to be partnering with such an exciting and entertaining event as Premier League Darts and look forward to an action-packed 2024 for both BetMGM and the PDC.”
The BetMGM Premier League will begin on Thursday February 1 in Cardiff, and visits Berlin, Glasgow, Newcastle, Exeter, Brighton, Nottingham, Dublin, Belfast, Manchester, Birmingham, Rotterdam, Liverpool, Aberdeen, Leeds and Sheffield before the Play-Offs in London.
The player line-up for the 2024 BetMGM Premier League Darts tournament will be announced at 4pm.
Latest News
THE UNIT SIGNS WITH SPORTINGTECH’S BRAZIL BRANDS
The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, has entered a collaboration with leading sports betting and iGaming provider Sportingtech.
Sportingtech is a renowned provider of turnkey betting and gaming solutions designed for regulated and emerging markets around the globe. Sportingtech’s iGaming platform offers everything covering sportsbook and casino via a modular system and intuitive back office for a fully omni-channel solution.
The Unit will develop apps for Sportingtech’s brands in Brazil, with The Unit bringing its expertise in creating native iOS and Android applications tailored to the specific needs of clients. This partnership has already included a successful redesign of Sportingtech’s sportsbook, with The Unit utilising its ability to design and develop robust, scalable platforms which deliver a seamless user experience.
Paddy Casey, Co-founder at The Unit, said: “Sportingtech is one of the leading suppliers in the sports betting and iGaming industries, and we are thrilled to announce this exciting partnership.
“We are pleased to bring our extensive knowledge and expertise to ensure Sportingtech’s brands operate with the strongest possible mobile app.
“This follows the launch of Sportingtech’s redesigned sportsbook, where our team were able to provide our bespoke software development services to address unique business requirements and challenges.
“We very much look forward to working with Sportingtech and making the most of the synergies this partnership will present.”
Tommy Molloy, Chief Product Officer from Sportingtech, said: “Partnering with The Unit reflects our commitment to delivering tailored solutions that empower operators to stand out in competitive markets like Brazil. The Unit’s expertise as a trusted developer ensures our partners can achieve peak performance and provide unparalleled user experiences.
“Following the successful launch of our newly redesigned sportsbook, this collaboration reinforces our focus on continuous improvement and flexibility, enabling us to offer an industry-leading turnkey platform that sets new standards in customisation and growth.”
With offices in Ireland and Moldova, and a newly-formed USA division opening in New York in January 2025, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.
As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.
Illinois
Kambi Group plc signs on-property sportsbook agreement with Wind Creek Hospitality in Illinois
Kambi Group plc (“Kambi”), the home of premium sports betting solutions, has agreed a multi-year sportsbook agreement with Wind Creek Hospitality, an entity of the Poarch Band of Creek Indians, to power the operator’s new on-property sportsbook in Chicago Southland, Illinois.
This agreement will see Kambi provide its premium Turnkey Sportsbook solution to the operator’s Wind Creek Chicago Southland resort, including its state-of-the-art betting kiosks, Bring Your Own Device technology and award-winning Bet Builder.
Wind Creek Chicago Southland is a new gaming and entertainment destination which opened on 11 November 2024 in the Chicago region with a 70,000 square foot gaming floor featuring 1,400 slot machines and 56 table games.
The new on-property sportsbook will integrate seamlessly with Wind Creek’s state-of-the-art casino facilities, creating an immersive sports betting experience for customers. The partnership also includes provisions to explore potential online expansion.
The agreement with Wind Creek Hospitality underscores Kambi’s position as the B2B sportsbook provider of choice for tribal operators across North America, with a proud record of partnering with tribes in launching sports betting to support their communities.
Werner Becher, Kambi Group CEO, said: “We’re delighted to partner with Wind Creek Hospitality to bring our industry-leading sportsbook technology to Wind Creek Chicago Southland. This deal not only showcases the trust tribal operators place in Kambi but also our continued commitment to delivering superior sports betting experiences. We look forward to collaborating closely with Wind Creek to offer an exciting sportsbook at their new venture in Chicago.”
Brent Pinkston, Chief Operating Officer, Wind Creek Hospitality, said: “With the opening of our new Wind Creek Chicago Southland property, it was essential we partnered with a leader in B2B sports betting provision such as Kambi. We are committed to delivering world-class entertainment solutions to our guests and Kambi’s proven track record and innovative technology will help us to deliver a best-in-class sportsbook product.”
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EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation
EGT’s “Bell Link 2” linked-progressive multigame made its German debut in all four sites of the Casino SH Group. The latest addition of the bestseller “Bell Link” series went live on October 1, 2024 as a very special wide-area linked-progressive edition, called the “Schleswig-Holstein Jackpot”.
A total of 16 premium G 50 J2 St cabinets located in Casino Schenefeld, Casino Kiel, Casino Lübeck and Casino Flensburg, are offering a first ever globally-linked GRAND level progressive jackpot with a guaranteed starting value of 100.000,00 EUR, which can be won in any casino, at any time and with any bet.
Additionally, the concept offers a locally-linked MAJOR level progressive jackpot and two bonus prizes in each individual casino, which also can be won at any time and any bet.
Emilia Tomachinska, Managing Director of the E-Systems GmbH, EGT’s distributor in the German speaking regions of Europe, commented: “I am very proud that Casino SH once again trusted us and we were able to launch this captivating product, which will hopefully be a great addition to their gaming floors. After 13 years, in which a number of EGT products have been constantly demonstrating a rock-solid performance, the time was finally right for a very special product like the “Schleswig-Holstein Jackpot”. I believe that this installation will further strengthen our fruitful partnership and I hope that it will open the door for even more interesting and high-potential collaborations like this in the future.”
Rainer Schepull, CEO of the Casino SH Group, shared: “We are very glad to have realized this idea together with our long-term partners E-Systems and EGT. Our cooperation with them has always been on the highest level, and with this project – from start to finish – they both proved their professionalism once again. The new ‘Schleswig-Holstein Jackpot’ immediately caught the attention of our visitors and now we can’t wait for our first 6-digits GRAND JACKPOT WINNER! We all here at the Casino SH Group are very excited to find out when, in which casino location and who will hit it!”
The post EGT’s “Bell Link 2” made its debut in Germany as a special wide-area installation appeared first on European Gaming Industry News.
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