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Affiliate Industry

Alpha Affiliates Wraps Up a Successful 2023, Announcing the Winners of the Affiliate Race!

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Alpha Affiliates, the leading direct advertiser for the iGaming industry, proudly reflects on a year of great achievements and milestones. The company, known for its innovative approach to affiliate marketing in the iGaming sector, has experienced remarkable growth in all facets of its operations, solidifying its position as a leader in the industry.

To mark the occasion, Alpha Affiliates is proud to announce the winners of its inaugural Affiliate Race who will shortly be receiving their well-deserved rewards.

 

Significant Milestones and Market Expansion

In 2023, Alpha Affiliates achieved a 30% increase in affiliate partners, consolidating itself as a preferred choice among affiliates.

Amidst rapid growth, Alpha Affiliates launched four new cutting-edge casino brands – Spinch, Rakoo, OnLuck, and Casino Infinity. These additions to its portfolio not only showcased the company’s commitment to providing diverse gaming experiences, but also contributed to its status as a dynamic force in the iGaming industry.

Geographical market expansion was a key strategic move in 2023, with Alpha Affiliates making significant strides in new markets, including France, Italy, Belgium, Greece, Norway, Slovenia, Slovakia, and Hungary. This geographic diversification not only broadened its reach, but also ensured a more comprehensive and inclusive gaming experience for iGaming enthusiasts worldwide.

 

Partnerships, Collaborations and Awards

Alpha Affiliates celebrated its 11th anniversary in grand style by hosting a 200K EUR Affiliate Race for its partners, and hosting a milestone party in Cyprus, a testament to the company’s commitment to fostering a sense of community with its affiliate network. This is further exemplified by the new partnerships formed with niche media entities, including Affpapa, Affiverse Media, Global Gambling News, and SiGMA World. These collaborations bolstered the company’s reach and ensured its presence at the forefront of industry discussions and developments.

The company also proudly secured the Affpapa Award, and the team’s participation in six major conferences, including iGB London, SiGMA Dubai, iGB Amsterdam, SBC Barcelona, SiGMA Cyprus, and SiGMA Malta, further cemented its status as an industry leader and innovator. During SiGMA Malta, the company showed its social and collaborative nature in its popular booth, where it showcased a preview of its cutting-edge affiliate platform, provided exclusive merchandise, engaged in stimulating conversation on industry trends and raffled €7,500 with participants.

 

The Affiliate Race 

Part of its creativity has come from launching innovative events and competitions. From October 15th to December 25th, Alpha Affiliates hosted the Affiliate Race, where top partners competed for prizes and Hall of Fame spots.

With over €200,000 at stake, the top 30 partners, excelling in Net Gaming Revenue (NGR), will soon receive their well-deserved rewards. The top 5 will additionally be honored with exclusive branded rings, making this competition a remarkable success.

The race provided a unique opportunity to boost earnings, with similar opportunities ready for 2024 and beyond.

Affiliate managers will be personally reaching out to the winners very shortly.

 

Team Growth and Future Plans

The Alpha Affiliates team experienced substantial growth, with 30 new employees, including Irina Makarova as Chief Marketing Officer, and Irina Pisanko as Chief Product Officer. It also welcomed the promotion of Boris Pashnev to CEO in December. Alpha Affiliates will be continuing to expand its workforce in 2024, and is expected to grow by a further 20% in the new year.

2024 will be the year for expansion, both internally within teams, and regionally, strengthening its position in tier one and tier two markets, with eyes set on several new EU regions. The company will align its strategic moves with the company’s vision of becoming a global leader in the iGaming affiliate space.

As part of its brand expansion, Alpha Affiliates looks to solidify its media presence by attending key industry events such as the Amplify Summit by Affiverse Media, iGB, SBC and SiGMA. The affiliate marketing company will also launch its brand new podcast series in partnership with Affiverse in January, looking at the latest trends and tips for affiliate marketing within the iGaming sector.

The company is inspired to achieve further greatness in 2024, and hopes its efforts will be recognised by the industry with more prestigious awards next year.

Boris P, CEO at Alpha Affiliates commented: 2023 has been full of exciting challenges and significant milestones for Alpha Affiliates. I am very proud of the hard work our ever-growing team has put in to gain traction across key markets, launch exciting new products and increase our affiliate base. Announcing the winners of our biggest and most ambitious contest for affiliates, partners and webmasters to date is an ideal way of capping off the year, and rewarding our affiliates who have been integral to our success. On behalf of Alpha Affiliates, I would like to thank all the participants who took part in the Affiliate Race. It is their involvement which  made this a resounding success.

Looking ahead, 2024 is set to be a stand-out year for our company, as we continue to advance our services and products for our growing list of affiliates, collaborate with key partners in the industry, and expand our reach across new markets.”

Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.

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Affiliate Industry

Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries

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Ivan Kraynov, co-founder of Boomerang Partners, is stepping away from the company to focus on new investment projects across various industries. Boomerang Partners, a dynamic global brand, will continue its growth trajectory by expanding its market share and reaching new industry heights.

Since co-founding Boomerang Partners in 2020, Ivan Kraynov has played a key role in shaping the company’s strategic direction and driving its growth.

“Looking back over the past five years, I’m truly proud of what we’ve accomplished so far — from forming a brilliant team and launching award-winning campaigns to turning Boomerang into a recognized name in the industry. I’m grateful to everyone who’s been part of this journey and am now excited to see what the future holds for my new team during our transition into different types of investment opportunities” said Kraynov about his departure. “I believe one of the most important principles in business is knowing when to shift your focus and let go — and for me, that time is now. I’m moving on to concentrate on other projects where I’m involved as a co-founder or as an investor. I am proud to be leaving Boomerang Partners in the capable hands of true industry leaders.” According to Ivan Kraynov, his upcoming ventures involve projects in IT, HoReCa, and other sectors.

Boomerang Partners is a global brand operating as an affiliate program and agency from a direct advertiser. Its growing portfolio includes more than 15 iGaming brands. The company has strengthened its market presence through notable partnerships — including with AC Milan and football star Alisha Lehmann. In 2024, Boomerang launched the first annual affiliate traffic tournament, the Golden Boomerang Awards. This year, the awards ceremony has attracted more than 400 teams worldwide, highlighting both the scale of the event and Boomerang Partners’ recognized status in the market.

The post Boomerang Partners co-founder Ivan Kraynov steps away to explore new industries appeared first on European Gaming Industry News.

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Affiliate Industry

Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025

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Casino Kings, a top UK online casino and sportsbook, is proud to announce its nomination for two coveted categories at the AffPapa iGaming Awards 2025: Casino Operator of the Year and Bonus Offer of the Year. These nominations recognise Casino Kings’ ongoing excellence in delivering market-leading casino gameplay, innovative sports betting experiences, and outstanding promotional offers to its growing community of players.

AffPapa iGaming Awards – Recognising the Best in the Business

Now in its third edition, the AffPapa iGaming Awards celebrate top-tier performance across the online gambling industry, bringing together affiliates, operators, and B2B providers from around the globe. Organised by AffPapa, a leading affiliate network and iGaming directory, the awards highlight excellence in areas such as innovation, player satisfaction, partnership success, and marketing creativity.

. Winners will be officially announced at the much-anticipated awards ceremony on May 28, 2025.

Casino Kings: Where Rewards Reign Supreme

Built on a player-first philosophy, Casino Kings has quickly become a favourite among UK players. And this year’s bonus nomination came from some of its most exciting current offers:

  • Bet £10, Get £35 in Free Bets – A must-try for sports fans.
  • 150% Welcome Bonus up to £150 + 75 Free Spins on Big Bass Bonanza – One of the most generous welcome packages in the UK market.
  • Deposit £10, Get £20 + 50 Free Spins – Perfect for new and returning players.

On top of these, players can always expect something new thanks to a steady stream of daily, weekly, and seasonal promotions. Whether it’s cashback on losses or VIP perks like exclusive bonuses and dedicated support, Casino Kings keeps loyalty at the heart of everything it does.

Committed to Excellence in Online Gaming

Fully licensed in the UK and loudly committed to responsible gambling, Casino Kings offers a secure, intuitive platform for casino and sports fans alike. With top providers like NetEnt, Pragmatic Play, and Evolution onboard, the game selection is second to none, whether you’re playing on desktop, mobile, or tablet.

“We’re incredibly honoured to be recognised by AffPapa this year,” said Daniel Shannon from Casino Kings. “These nominations are a testament to the hard work our team puts in every day to deliver an exceptional experience for our players. We’re super excited to be in the running, and grateful to our loyal community for their continued support.”

The post Casino Kings Celebrates Double Nomination at the AffPapa iGaming Awards 2025 appeared first on Gaming and Gambling Industry in the Americas.

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