

Latest News
Flutter’s UKI Division commits c.£8m to charitable causes in 2023
Paddy Power, Sky Betting and Gaming, and Betfair have all announced new funding campaigns
Additional funds of £250,000 have been raised for charity at events hosted by Flutter UKI
Flutter is proud to announce that its UK and Ireland division has committed up to £8 million to charitable initiatives this year, with its three key brands – Paddy Power, Sky Betting & Gaming (SBG) and Betfair – announcing new partnerships in recent weeks. A further £250,000 has been raised through fundraising events for its two Charities of the Year.
This activity forms part of Flutter’s wider global pledge to Do More for the communities in which it operates as part of the Group’s sustainability strategy – the Positive Impact Plan. The goal of Do More is to improve the lives of 10 million people by 2030, leveraging Flutter’s scale and the collective passion of its colleagues across three main areas of Sport & Play, Health and Wellbeing, and Tech4Good.
On Monday, in its own distinctive style, Paddy Power announced that it will be donating up to £1 million to Prostate Cancer UK as part of its lead sponsorship of the 2023 PDC World Darts Championship, which begins this month. The brand pledged to donate £1,000 for every 180 hit during the tournament and with 901 maximums scored during last year’s tournament, it is hoped that record will be smashed this year, meaning a possible £1 million donation to Prostate Cancer UK – a transformative sum for the charity that will ultimately save lives. In addition, the bookmaker and the PDC will join forces and use all their channels to encourage 180,000 fans, followers and customers in the UK to use Prostate Cancer UK’s online risk checker via prostatecanceruk.org/180-risk
This follows shortly after the launch of Betfair’s ‘Serial Winners Fund’ last month, in conjunction with Betfair ambassador and legendary jockey, Rachel Blackmore. The campaign will see Betfair support both the Injured Jockeys Fund and the Irish Injured Jockeys with an initial donation of £100,000, with a further £5,000 for every winner Blackmore rides between Betfair Chase Day and the Randox Grand National. This is likely to total a £250,000 donation, split equally between the two charities.
Earlier in November, Sky Bet launched its £6 million ‘Building Foundations Fund’ in partnership with the English Football League (EFL). This fund represents the largest multi-year, sponsor-backed fund that is dedicated solely to community activity and will give the 72 EFL clubs a chance to bid for grants of up to £100,000 to invest in ongoing programmes or to develop new initiatives. Sky Bet will invest £1 million per year into the Fund starting from the current 2023/2024 season.
Ian Brown, CEO of Flutter UKI, said: “I am really proud of the progress the UKI division has made this year to Do More for our communities as part of Flutter Group’s Positive Impact Plan. Our market-leading brands have each launched creative and impactful campaigns that directly support the causes that are close to our customers and our colleagues. Across Flutter, we hold ourselves to the highest standards in the industry, and we are passionate about making a lasting positive impact.”
Flutter also held its inaugural Charity Ball in Dublin in September in support of BUMBLEance, the Children’s Ambulance Service of Ireland, and its Annual Charity Gala in Leeds in November in support of the Children’s Heart Surgery Fund in Yorkshire. Flutter UKI donated £240,000 between the two charities and raised a further £250,000 across both events. Meanwhile, other donations across the year totalled £330,000, which included the re-launch of Cash4Clubs which provides small grants to local community sports clubs across the UK and Ireland.
Positive Impact Plan:
As part of Flutter’s Positive Impact Plan, we have set an ambitious goal to positively impact the lives of 10 million people by 2030. This initiative is aligned with our focus on sports, technology, health, and well-being and our aim is to create long-lasting, positive change in the communities we support.
Las Vegas
Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar

The Plaza Hotel & Casino is bringing to Las Vegas the iconic “Wing Bowl,” the premier chicken wing-eating competition that was founded in Philadelphia in 1993. The main event, Wing Bowl 2026®, will take place on Feb. 7, 2026, and the first qualifying “Wing Off” event will take place at Carousel Bar at 6 p.m. on Friday, July 4, and it is free to the public to attend.
The first and second place eaters in the July 4 qualifying event will move on to the February contest. The Plaza will also award $1,000 to the person who eats the most Buffalo wings in 10 minutes on July 4. The July 4th qualifying event is one of several that will be held in Las Vegas and Philadelphia in the coming months to compete in the Feb. 7 event at the Plaza.
The main event on Feb. 7 will host a live audience of hundreds of attendees in the Plaza showroom and reach an even wider audience through online broadcasting. With a $5,000 cash prize at stake, 20 competitors will battle it out in three rounds of intense wing-eating action. This competition will feature both amateur and competitive eaters.
The February event will also feature the Wingettes, the cheerleaders of Wing Bowl who escort contestants on stage and bring energy, glamour, and charisma to the event. They will be selected through an exclusive online and live audition process later this year.
William Hill Sportsbook is a partner sponsor of Wing Bowl, and additional sponsorship opportunities are available by contacting
The post Plaza Hotel & Casino to host Las Vegas’ inaugural “Wing Bowl®” with first qualifying “Wing Off” event on July 4 at 6 p.m. at Carousel Bar appeared first on Gaming and Gambling Industry in the Americas.
Ariadna CBDO Gipsy MBA
From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo

N1 Puzzle Promo is a unique campaign on the iGaming market from N1 Partners for partners that runs until the end of 2025. Their slogan – “Why drive when you can fly?”, points to the grand prize. What exactly can you win? Keep reading to find out.
N1 Partners, one of the top affiliate programs with Tier-1 brands, is running the N1 Puzzle Promo. Registered partners run traffic – PPC and ASO, SEO traffic, Facebook, and other channels – and earn puzzle pieces. The more pieces you collect – the better chance to win the main prize… a HELICOPTER!
Everyone has a shot at victory. Let’s meet Media Buying Agency Gipsy, now in the top-3 of the N1 Puzzle Promo.
Partnership Background
Media Buying Agency Gipsy and the N1 Partners affiliate program have worked together for many years. Over time they have built smooth processes, strong relationships, and solid analytics.
Ariadna, CBDO of Gipsy MBA, says: “It feels like we’ve worked together forever, but we started handling large volumes only last year.”
Formula for Growth
Traffic from Gipsy to N1 Partners’ products grew very hard the past year. This rise comes from high-converting offers in Tier-1 GEOs and attractive CPA terms. Partners also get access to analytics and consulting from the program.
Ariadna, CBDO Gipsy MBA: “We use quality approaches and track analytics regularly. Fast communication with our affiliate manager also helps a lot.”
N1 Puzzle Promo: Experience and Top Products to Scale
Gipsy works with PPC, FB & UAC traffic. All these sources count in the N1 Puzzle Promo:
- PPC & ASO – 1 puzzle piece for every 40 FTD
- FB & other* – 1 puzzle piece for every 100 FTD
*Social media, SMS, Email, UAC, In-app
Ariadna, CBDO Gipsy MBA: “We joined the N1 Puzzle Promo in April, almost from the very start. The prizes inspire us, especially the helicopter. We didn’t change our traffic sources—we just scaled up and tested new sources and GEOs. Over time we tried every product; now we focus on N1bet, Jet4bet, Slotlords, Slotmafia, and Retrobet.”
Today Gipsy MBA is in the top 3 by puzzle pieces, and the team is determined: “Seeing the volumes we run to N1 Partners, we hope to stay in the TOP and grab some prizes. We already hold a top-3 spot for puzzle pieces, so we aim to keep growing,” – commented Ariadna, CBDO Gipsy MBA.
If they win, the Gipsy MBA team plans to fly their Robinson R22 Beta II to Australia to chase seagulls. Where will you fly?
The post From Start to Top-3: Media Buying Agency Gipsy’s Journey in the N1 Puzzle Promo appeared first on Gaming and Gambling Industry in the Americas.
FIRST
FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth

Industry leaders agree new extension to data and streaming partnership that will see FIRST – Best in Sports turbo-charge global growth and boost annual revenues for Genius Sports
FIRST – Best in Sports, the Tier 1 provider of sports betting solutions, and Genius Sports, the leading sports data and technology company, today announce that they have extended their landmark partnership that will see Genius Sports continue to deliver its industry-leading betting data and streaming technology to FIRST – Best in Sports.
As part of the new agreement, FIRST – Best in Sports will distribute Genius Sports data and streaming content to its expanded B2B network and grow the data company’s volume, reach and annual revenues in a major way as it brings partners onstream in Latin America, with Brazil as a major focus.
- FIRST’s growth in Brazil and leading position as a LATAM-focused sportsbook solution will be further enhanced by Genius’s focus in South America.
- This includes coverage of Brazil’s Serie A, Serie B, Campeonato Paulista, Mexico’s Liga MX and the Primera Ligas in Uruguay, Ecuador, Bolivia, Argentina, Chile, Colombia and Paraguay.
The deal extension is part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings. The new partnership also sees FIRST become the official betting partner of Genius Sports, with the group set to recommend FIRST – Best in Sports to operators seeking fully-managed sports betting solutions.
Tom Light, CEO of FIRST – Best in Sports, commented: “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network. We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
The post FIRST and Genius Sports Extend Landmark Data Partnership, Powering Continued Growth appeared first on Gaming and Gambling Industry in the Americas.
-
gaming3 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry8 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018