

Industry News
US iGaming: Three predictions for 2024
Paddy Casey, Co-Founder at sports betting and iGaming developer The Unit, lists what we can expect from US iGaming in the coming year, covering regulation, the battle for market share and the importance of martech.
- iGaming continues to flex its muscles
Internet gaming continues to generate extraordinary revenue in the states that have legalized and embraced it. In October, for example, Pennsylvania’s iGaming revenue was up 24% month-on-month to $154.8m; a record month for the state where the total equates to a whopping 3x the sports-betting take. Pennsylvania is by no means a standout state, as New Jersey reported a 13% year-on-year increase in iGaming revenue for September, to $166.8million.
Where iGaming is fully regulated (as we’ve seen in the six states where it is live currently, with Rhode Island expected to launch fully in Q1 or early Q2 in 2024), it drives significant revenue for the state and offers a safe and protected environment for entertainment versus offshore, unregulated casinos. As states look to plug holes in the post-pandemic era, we anticipate at least two or three states will legalize igaming in 2024, with Indiana and New York being the obvious contenders to begin that process early in the year.
As has been the case since the birth of online gaming in the late 1990s and early 2000s, there are obvious fears about problem gaming and revenue streams moving away from bricks-and mortar casinos. Legislators will drive tough, and hopefully innovative, legislation to protect land-based casinos while paving the way for iGaming, which should in fact complement the land-based casinos. Players, much like music fans, will demand access to ‘live entertainment’; whether that’s in Madison Square Garden cheering on Billy Joel, or listening to Piano Man at home while watching the NFL.
The omni-channel experience with iGaming will become more important as BetMGM for example, can deepen its relationship with players through innovations such as its New Jersey Dual Play Roulette, which offers a truly immersive omni-channel experience. Add this to possibilities around loyalty schemes for resort stays, and this will prove super crucial in the CRM and LTV lifecycles.
Aside from the obvious heavyweights, brands which put players first, treat them like the central stakeholder they ought to be, and personalize the user experience through unique and engaging product and gaming content will be the winners.
- Competition creates cash
This year has been a rollercoaster, in terms of acquisitions and market exits. Kindred recently announced it will be leaving its North American experience behind as quickly as possible. Fanatics can now access every key sports betting state via its PointsBet USA acquisition and Penn Entertainment is planning to shoot for the stars by rebranding its sportsbook as ESPN Bet. Add DraftKings, FanDuel, Bet365 and BetMGM into the ring, and that is one hell of a battle for a share of players’ wallets.
Fanatics and ESPN Bet will most likely use their huge marketing budgets to attract the Gen Z bettors and casual sports fans. Winning the battle to attract, and more importantly retain, this key cohort of players will be significant. Marketing dollars will not be enough; product innovation will be crucial in the attempt to give players the experience they demand. They will demand to be entertained in ways they experience elsewhere.
Outside the ‘big three’ of FanDuel, DraftKings and BetMGM, in terms of US gaming market share, it will only be companies who continue to evolve and innovate their own offering that can close the gap. The likes of Entain and Angstrom, who are well known and have large wallets, can buy the maturity and experience needed. They can make inroads with the quality of their product and people, as well as via the acquisition of operators and challenger brands (particularly when more states go live with iGaming).
- Marketing tech and needle-like focus on ROI
With the big three effectively owning the sports-betting market and making gains in the iGaming space, the chasing pack will need to innovate with needle-like focus on ROI.
Martech is crucial for success in an industry that is seeing shifts in CPAs and one that has historically not merged fragmented data very well. As there is no real single view of acquiring through to retention, and almost zero real data, technology is holding operators back in the battle to retain Gen Z bettors and give them the experiences they demand; i.e. personalization.
Therefore, a holistic 360-view of customer data which is then deployed across multiple marketing channels is the key to being competitive in this landscape. As biddable platforms rely more and more on AI, it is essential that data which is representative of quality customers is used. As experienced industry veterans know, standard first-time depositor data is not enough. In fact, relying on incomplete customer insights can be detrimental to revenue.
As we all know, customer acquisition is only the starting point. Retention and cross-sell is essential to delivering the return on ad spend required to sustain campaigns in this competitive market.
The front-of-mind game is where the winners and losers will ultimately be determined. There is no personalization without sufficient marketing technology integration. Personalization is a key cog in the retention machine you must be leveraging.
As a result, a full martech stack is needed to operate an effective marketing department. The gap between the haves and have-nots in this space will widen not just year-on-year, but also month-on-month.
Industry News
TipRanks to Become Official Sponsor of 5-Time U.S. Chess Champion Hikaru Nakamura

TipRanks, a leading financial research platform with more than 9 million monthly active users, has announced a strategic sponsorship with Grandmaster Hikaru Nakamura, a 5-time US Chess Champion who is currently ranked 2nd in the world. Powered by a new set of AI tools, the partnership is designed to help investors make better, data-driven decisions through the combination of TipRanks’ cutting-edge tools and Nakamura’s strategic mindset.
As part of the partnership, Nakamura will create and manage a Stream Portfolio on TipRanks. Viewers and fans of Hikaru will be able to track his investment research in real time on his widely followed video channels and social media — plus share ideas in the stream chat to help shape the portfolio’s holdings. Working with TipRanks’ award-winning platform, Nakamura will showcase how he evaluates opportunities, while emphasizing that all content is for educational purposes only and does not constitute investment advice.
Nakamura’s dominance in chess stems from his ability to absorb vast amounts of information, analyze multiple outcomes and make decisive moves under pressure—skills that closely mirror successful investing.
“TipRanks offers a wide variety of insights on thousands of stocks and equities, helping me to think strategically about all of my investments. Just like in chess, beating the market depends on making wise, fully informed decisions. Harnessing data to think several moves ahead is second nature to me,” said Nakamura.
“While other investing websites might sponsor more popular spectator sports such as soccer, our partnership with a chess champion is pitch perfect. We are tailor-made for investors who seek to act strategically, just like Hikaru does,” said Uri Gruenbaum, Founder and CEO of TipRanks.
The post TipRanks to Become Official Sponsor of 5-Time U.S. Chess Champion Hikaru Nakamura appeared first on European Gaming Industry News.
Industry News
PENN Entertainment Celebrates Grand Opening of Hollywood Casino Joliet

PENN Entertainment has officially opened the doors of its new Hollywood Casino Joliet on Monday, August 11.
The $185 million state-of-the-art casino replaces the former riverboat property that operated on the shores of the Des Plaines River since 1992.
Legislators and area dignitaries, Illinois Gaming Board officials, Chicago Bears executives and NFL legend and Joliet native Tom Thayer joined the PENN team members for the ribbon-cutting ceremony. Hollywood Casino Joliet then opened to the public at 4:00 p.m. and welcomed guests to experience approximately 1000 of the newest slot machines, 43 table games, a retail ESPN BET sportsbook, upscale national and Chicagoland celebrity-led dining and, above all, a premier guest experience.
“We would like to officially welcome players and guests to the all-new Hollywood Casino Joliet. After approximately 20 months of construction, we are thrilled to open the doors to this land-based entertainment destination. We are proud of our 30-year history in Will County and are committed to continuing our investment in the community by creating new jobs, providing important tax revenue, and serving as a new attraction to bring even more visitors to the area,” said Jay Snowden, CEO and President of PENN Entertainment.
“This opening marks an exciting new era of entertainment in Joliet. We’re grateful for the support from the city of Joliet, the Illinois Gaming Board, and our business and community partners who contributed to the successful development of this new property. We look forward to delivering an elevated experience with world class dining, entertainment, and gaming options for patrons across the region,” said Todd George, Executive Vice President of Operations for PENN.
The roughly 189,000 square foot entertainment destination employs approximately 600 team members and generated around 450 construction jobs. Open seven days a week and 24 hours a day, the fun and excitement will continue 365 days a year.
The post PENN Entertainment Celebrates Grand Opening of Hollywood Casino Joliet appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – August 4-10

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
SA Gaming has announced that its game portfolio and Remote Gaming Server have officially obtained Gaming Laboratories International certifications in Brazil. This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market. The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.
The National Indian Gaming Commission announced Gross Gaming Revenues of $43.9B for fiscal year 2024. This historic figure reflects a $2.0 billion increase over FY 2023, representing an overall growth of 4.6% across the Indian gaming industry. The GGR figure is calculated from independently audited financial statements from 532 independently audited gaming operations owned by 243 federally recognised tribes across 29 states. Two NIGC regions, Oklahoma City and Washington, D.C., reported double-digit growth over the previous fiscal year.
The Michigan Gaming Control Board has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorisation. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft and unfair play. The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting. This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms.
Partnerships
Table Trac Inc announced that a new Nevada casino partner is installing the CasinoTrac CMS system, and a long-time customer is upgrading from its classic system to the latest comprehensive technology stack featuring enhanced capabilities for Loyalty, Bonusing, & Operations. Barton’s Club 93 Casino Hotel, under new ownership, GLM Gaming, as part of a significant property remodel and renovation is upgrading the slot system to CasinoTrac’s high-speed, Secure, Unified and Stable PlayerLINQ network, which drives player engagement through the programmatic, custom SlotSUITE platform while turbocharging efficiency and time on device with SelfPAY. Border Inn Casino will deploy CasinoTrac’s high-speed, Secure, Unified and Stable PlayerLINQ network, NV Tech Standard 3-compliant accounting and CTLoyalty for Patron & Club Management, powered by CasinoTrac’s bonusing, auto-tiering and reflexive rewards functions.
Caesars Entertainment Inc announced it is the first in the industry to launch IGT’s newest installment of its beloved slot title, Kitty Glitter Grand. The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also available at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval. This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the US. As a result, Caesars is currently the only place where fans of the Kitty Glitter franchise can experience this latest installment, whether in person or online.
The post Gaming Americas Weekly Roundup – August 4-10 appeared first on European Gaming Industry News.
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