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Five Hours to Migrate Million Players: SOFTSWISS case
In Q3’23, SOFTSWISS, an award-winning iGaming software provider, successfully transitioned a major operator with over one million players to its platforms. This extensive project involved migrating players not only to the SOFTSWISS Casino Platform but also to the SOFTSWISS Sportsbook.
After a meticulous preparation, the platform transition wrapped up smoothly within five hours. This success can be attributed to the well-tested methodology employed by the SOFTSWISS team, which considers technical, business, and user perspectives.
Technical aspect
The challenge in the migration process revolves around transferring a large amount of data. In the recent case, the SOFTSWISS Casino Platform team expertly migrated about a hundred terabytes of information without any losses, ensuring its integrity and security. Rigorous testing at every stage enabled the business to transition with minimal downtime.
Vitali Matsukevich, COO at SOFTSWISS, comments: “Another technical challenge we were dealing with was a high customer load. Launching a new project, traffic comes to the casino gradually, but during migration, a large number of players access the site simultaneously. The amount may be even higher than the previous average casino load due to heightened interest in exploring new offerings. Thanks to the preparation quality, the launch also went smoothly.”
Player support aspect
From the players’ point of view, the main goal of any migration is to enhance the gaming experience. The SOFTSWISS team played well on all stages, from preserving the same passwords to bolstering player support during the first few days after the transition.
Vitali Matsukevich adds: “In addition to their regular tasks, support specialists carefully collected feedback from players. This was necessary to create a list of improvements that would be implemented in a short time.”
Business aspect
During the migration process, various business challenges emerge. One such challenge involves efficiently transferring content, a critical task for software suppliers and operators. The primary goal is to migrate all pages without impacting their Google search rankings, as this greatly influences traffic generation.
The SOFTSWISS Casino Platform Content Management System (CMS) facilitated the migration of thousands of pages seamlessly. The team adeptly maintained the existing search engine optimisation strategy, ensuring a smooth transition to the new platform without any loss in traffic.
Vitali Matsukevich adds: “We have refined our migration process and assembled a highly skilled team to ensure a smooth and efficient transition for our clients. Another successful case highlights our commitment to providing exceptional service and delivering a top-notch gaming experience. From a business perspective, migrating existing projects to our platform enhances their stability and performance, which ultimately translates into improved player satisfaction and increased revenue opportunities.”
SOFTSWISS’ recent acquisition of GLI-19 and GLI-33 certifications further underscores the company’s dedication to compliance and security. These certifications strengthen the SOFTSWISS Turnkey solution, empowering operators to swiftly enter regulated markets by meeting the stringent standards set by various regulatory bodies.
About SOFTSWISS
SOFTSWISS is an international technology company supplying ISO 27001-certified software solutions for managing iGaming projects. The expert team, which counts more than 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides a one-stop-shop iGaming software ecosystem. Its product portfolio includes the Casino Platform, the Game Aggregator with thousands of casino games, Affilka (affiliate platform), the Sportsbook Software and the Jackpot Aggregator. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimised online casino solution.
AI Research Hub
UNLV International Gaming Institute Launches AI Research Hub

The UNLV International Gaming Institute (IGI) has launched its AI Research Hub (AiR Hub), a significant step toward advancing research and understanding on the impacts, risks, and opportunities of artificial intelligence (AI) within the gambling industry.
Co-founded by Kasra Ghaharian, IGI Director of Research, and Simo Dragicevic, an industry and research veteran who now serves as an Adjunct Fellow at the Hub, the initiative will develop an ecosystem for collaborative AI research and accelerate the adoption of trusted and responsible AI.
Key initiatives underway focus on critical areas, including the forthcoming State of AI in Gaming report. This annual deep dive will be a first of its kind for the sector, surveying current and future use cases and indexing companies on their AI maturity. Other initiatives include thought leadership and practical tools for operators and regulators to promote responsible AI oversight and governance, and developing benchmarking solutions for critical AI systems within the sector.
“UNLV’s International Gaming Institute has a long history of pioneering research in the gaming sector, and we are excited to launch AiR Hub as the next step in that journey. Our vision is to create tangible progress through collaborative, actionable research with engagement across a range of stakeholders, including regulators, academics, non-profit organizations, and industry,” Ghaharian said.
AiR Hub is supported by a prestigious group of founding industry members. Representatives from Action Gaming, Axes.ai, Evoke Plc, Gaming Analytics, Kindbridge Behavioral Health, Playtech Plc, ROGA (Responsible Online Gaming Association), and Walker Digital Table Systems will serve on AiR Hub’s industry advisory panel.
“We are grateful for not only the financial support offered by our founding members, but also the expert knowledge they bring in regard to technology, data, and wider gambling business and player support practices. We operate in a highly complex and integrated industry that is evolving quickly, and this knowledge and experience will be essential to fully understanding the risks and capitalizing on the potential of AI within the industry,” Dragicevic said.
The founding member round will remain open to organizations for an additional six months.
The post UNLV International Gaming Institute Launches AI Research Hub appeared first on Gaming and Gambling Industry in the Americas.
Evolution
Evolution Debuts US Launch of Red Door Roulette

Evolution announced the US launch of Red Door Roulette, the ultimate online live game show mash-up that combines the award-winning Lightning Roulette and the exhilarating bonus game from the world’s most popular live game show, Crazy Time.
Red Door Roulette was previously launched globally in 2023 and is set to hit the market first in New Jersey and Delaware, with other states soon to follow.
The fusion of these two popular live game shows elevates the gameplay to new heights with multiple diverse game rounds. In the introductory slot round, players can acquire up to 15 bonus numbers with keys with the hopes of entering the iconic Crazy Time bonus game, where the gigantic virtual wheel awaits with guaranteed multiplier rewards.
The anticipated US launch is a welcome addition to Evolution’s game show portfolio in North America and is another step in supporting the company’s growth strategy for live online casino gaming.
Jacob Claesson, Chief Executive Officer Evolution North America, said: “We are incredibly excited to officially launch Red Door Roulette in the US. Our game shows are an excellent introduction for new players to live dealer gaming, and following the game’s success internationally, we look forward to seeing how players in New Jersey and Delaware embrace this unique game. This is just the first phase of our tremendous live game roadmap for 2025, with a wide variety of new games coming soon to all regulated states.”
The post Evolution Debuts US Launch of Red Door Roulette appeared first on Gaming and Gambling Industry in the Americas.
Fanatics Sportsbook
Fanatics Sportsbook Partners with New York Racing Team

New York Racing Team announced a partnership with Fanatics Sportsbook to become the primary sponsor of the team’s No. 44 Chevrolet, driven by star driver J.J. Yeley for two of the NASCAR Cup Series’ most prestigious races – the Cracker Barrel 400 at Nashville Superspeedway and the NASCAR Cup Series Championship Race at Phoenix Raceway.
The Fanatics Sportsbook No. 44 Chevrolet will take to the track – first in Music City on Sunday, June 1 and next in The Valley on Sunday, November 2 – decked in the company’s signature Lava Red and Black paint scheme and adorned with the Fanatics Sportsbook logo on the hood and sides of the car. It’s only fitting that Fanatics Sportsbook will grace the car for the first time in Tennessee, as the state was the first to experience the sportsbook upon its launch in 2023.
In celebration of this partnership, Fanatics Sportsbook will have exclusive new customer offers for the Nashville and Phoenix races, along with expanded NASCAR betting capabilities, such as race parlays, to finish on the podium, exacta and trifecta betting. Fanatics Sportsbook will also offer unique JJ Yeley specials and live betting markets on Raceday.
According to Fanatics Sportsbook, Yeley is +800 to have a Top 10 Finish at Nashville Superspeedway and customers will also be able to place wagers on J.J. Yeley’s Starting Grid Position, Chevrolet-specific placement, first lap results, and much more. NASCAR fans can download the Fanatics Sportsbook app on iOS and Android and begin their Fanatics betting experience.
“We are proud to partner with John Cohen and the New York Racing Team. The partnership with New York Racing Team is an incredible branding opportunity and an inflection point for us as we continue to build the fastest growing sportsbook in America. We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” said Selena Kalvaria, CMO of Fanatics Betting and Gaming.
The post Fanatics Sportsbook Partners with New York Racing Team appeared first on Gaming and Gambling Industry in the Americas.
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