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Asia

Flexion Signs Agreement with Chinese Developer iQIYI

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Flexion, the games marketing company, has signed an agreement with Special Gamez, the mobile gaming publishing division of iQIYI, an innovative market-leading online entertainment service in China, to publish the developer’s worldwide hit game Wolf Game: Wild Animal Wars on the alternative app stores. Flexion will distribute the game on the Amazon Appstore, Aptoide, ONE store, Samsung Galaxy Store, DT Hub, Huawei’s AppGallery and Xiaomi GetApps in Q4 2023.

Wolf Game: Wild Animal Wars earns over $2M in net revenue combined on Google Play and Apple’s App Store. Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. For Special Gamez, the partnership with Flexion represents an opportunity to improve its brand and product recognition while reaching new users outside its existing distribution channels.

“Smart developers like Special Gamez are driving increased revenue and wider audiences thanks to the alternative app stores. Flexion is adding an average of 10% to a game’s Google Play revenue by taking it to the alternative app stores. We have more than 100 people with expertise and experience, and technology in growing revenue and audiences on the alternative app stores. No one else can offer this,” Jens Lauritzson, CEO of Flexion, said.

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Wolf Game: Wild Animal Wars is a simulation game that challenges players to team up with people from all over the world to fight with other wolf packs – to survive, explore, hunt, challenge, and revenge. The ultimate goal for players is to be the Alpha of their packs and lead their wolves to defend the den and rise to the top of the food chain in the wild.

“The alternative app stores are now an essential part of our marketing activities to grow revenue and audiences for Wolf Game: Wild Animal Wars. Meanwhile, it provides enhanced accessibility for users, allowing them to seamlessly download and enjoy our game through a broader array of app stores. The Flexion team are unique positioned to maximise our results on the alternative platforms and we can’t wait to get started,” Tom Lee, CEO of SpecialGamez, said.

Asia

IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024

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International Game Technology announced that it will showcase an exciting portfolio of locally attuned gaming innovations for the Asia-Pacific market at G2E Asia 2024 at The Venetian Macao, June 4-6. The products within IGT’s G2E Asia 2024 portfolio are designed to enhance player entertainment, drive performance, and enable operators to diversify their gaming floors with research-backed solutions.

“It’s great to see G2E Asia return to The Venetian Macao in 2024. With Asia being a growth market for IGT, we are excited to connect with our customers and present a localized games and systems portfolio that can create new opportunities for IGT and our customers throughout the region,” said Dallas Orchard, IGT Senior Vice President and Chief Operating Officer, Gaming APAC.

“IGT’s G2E Asia 2024 portfolio is anchored in exciting new link and standalone games that build on the momentum of many of our highest performing titles in the region of the last year. G2E Asia 2024 will be the debut of Cash Cove Frenzy, an action-packed multi-level progressive based on one of IGT’s most popular titles in the region, and Jetsetter Gold Link, a new-to-Asia game that can help our customers diversify their gaming floors. We will also spotlight the many operator and player benefits of IGT ADVANTAGE, our highly scalable casino management system that has strong market penetration in Asia and beyond,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.

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G2E Asia 2024 attendees will have the opportunity to experience an array of IGT solutions in the Company stand A801.

The post IGT Showcases New Locally Attuned Link Games and Systems Innovations at G2E Asia 2024 appeared first on European Gaming Industry News.

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Asia

From LatAm to Asia: Meet GR8 Tech at SiGMA Manila

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GR8 Tech, an award-winning iGaming solutions provider, will exhibit at SiGMA Asia on June 3-5, marking a significant expansion into the region. Attendees can visit GR8 Tech at stand D806, where they will have the opportunity to explore the provider’s comprehensive ecosystem of solutions, featuring the flagship GR8 Sportsbook, the robust GR8 Casino, and innovative standalone products, including but not limited to CRM, Sportsbook iFrame, Feed, and Payment Gateway.

SiGMA Asia provides us with a unique platform to connect directly with local operators and stakeholders, and we are excited to demonstrate how our technology can help them achieve greater profitability and efficiency,” said Evgen Belousov, CEO of GR8 Tech. “This is a milestone moment for GR8 Tech as we bring our advanced betting and casino solutions to one of the most dynamic gaming markets in the world.

Additionally, GR8 Tech, in collaboration with BETER, will host an exclusive invite-only party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating our continued partnerships and future successes.

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Meet GR8 Tech at SiGMA Asia: Unlock the New Horizons

High-Performance Products and Interactive Demonstrations

The technological prowess of GR8 Tech’s diverse product suite will be on full display at SiGMA Asia. The attendees will be able to take a closer look at the comprehensive GR8 Sportsbook and Casino platform and vital standalone products like CRM, Sportsbook iFrame, Feed, Payment Gateway, etc., on demo screens at the stand. Each solution and product seamlessly adapts to address the specific needs of the Asian market, ensuring that all functionalities – from handling high betting volumes to integrating seamlessly with various payment systems – are tailored to enhance user experience and operator profitability.

Particularly, the provider’s flagship GR8 Sportsbook, known for its high stability and performance, offers a wide selection of content that caters to the diverse preferences of players across Asian countries. It also features unique margin management capabilities designed to maintain competitiveness and profitability in the region’s aggressively low-margin environment.

GR8 Sportsbook is engineered to meet the specific needs of the Asian market, from its mobile-first design to its ability to handle high betting volumes without compromising user experience,” added Oleksandr Feshchenko, CRO at GR8 Tech. “We are proud to showcase how our platform can transform sports betting operations.

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To ensure a personalized experience, GR8 Tech invites interested parties to book a meeting with their team, taking advantage of an excellent opportunity to discuss how GR8 Tech’s solutions can elevate business success in the region.

The post From LatAm to Asia: Meet GR8 Tech at SiGMA Manila appeared first on European Gaming Industry News.

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Thailand Considers Limiting Gambling Areas to 5% of Total Project Space

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The Thai government is exploring the possibility of restricting gambling areas within entertainment complexes to no more than 5% of the total project space. This proposal was revealed by Deputy Finance Minister Julapun Amornvivat, who also chairs the House committee responsible for evaluating the potential establishment of casino resorts in the country.

Amornvivat noted that the allocation of space for gaming activities within these entertainment complexes would be determined based on input from various governmental entities involved in a project.

Last month, Thailand’s cabinet approved a report from the National Assembly committee that examined the feasibility of introducing casino resorts in the country. The Ministry of Finance was tasked with conducting a 30-day study to assess the viability of implementing such a policy.

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Each proposed venue would require a minimum investment of THB100 billion ($2.75 billion), according to the committee report. Amornvivat recently requested a two-week extension for the study period to further evaluate the matter in collaboration with 16 other government agencies.

The special House committee’s study focused on three main areas. First, it examined the potential impacts of introducing entertainment complexes with casinos on various aspects of Thai society, including economics, politics, social dynamics and the environment.

Second, the committee analysed the business framework of integrated entertainment venues, exploring revenue generation mechanisms such as taxes, fees and licensing structures. It recommended the implementation of specific casino taxes and the establishment of a fund aimed at addressing the negative effects of gambling activities.

Last, the report highlighted the importance of conducting a comprehensive review of the legal framework governing entertainment venues and gambling laws in Thailand. This effort aims to update existing legislation or develop new laws that align with the evolving societal landscape.

The post Thailand Considers Limiting Gambling Areas to 5% of Total Project Space appeared first on European Gaming Industry News.

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